Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
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  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More  
  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More  
  • Audio
    Audio
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More
  • Brand Safety
    Brand Safety
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More
  • Digital Video
    Digital Video
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More

Recent Updates

Updates from the Media Center

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