Webinar

Nearly everyone building AI for advertising is solving for the audience. The models keep getting better at identifying the right customer. Fewer people are asking what happens to that prediction once a buyer tries to act on it.

TV is where that qu...

Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this we...

As consumers increasingly turn to ChatGPT, Google Gemini, Microsoft Copilot, and other AI systems for product recommendations, traditional attribution signals like impressions, clicks, and referral IDs can become harder to track or misclassify.