IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
- Digital Video Suite
- Digital Video Ad Serving Template (VAST): VAST 4.0 and VAST 3.0.
- Digital Video Player-Ad Interface Definition (VPAID)
- Digital Video Multiple Ad Playlist (VMAP)
- Digital Video In-Stream Ad Metrics Definitions
- Digital Video Ad Format Guidelines & Best Practices
- Digital Video Ad Measurement Guidelines
Learn more about the IAB Digital Video Committee, driving the industry forward through the work on this page.