Digital Video

IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Read the press release and view all documents and examples here.


IAB Digital Video Ad Effectiveness Case Study 1

Learn more about the IAB Digital Video Committee, driving the industry forward through the work on this page.

Visit the Digital Video Center of Excellence