Knowledge Center
2020 IAB Reach Conference

2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.

In response to these ecosystem-wide changes, IAB brought together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.