Julie DeTraglia is the Vice President and Head of Research & Insights at Hulu, where she oversees the company’s research teams in ad sales, consumer marketing, and user experience. DeTraglia leads the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.

Prior to joining Hulu, DeTraglia spent nearly 15 years at NBCUniversal, where she was most recently the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.

Julie serves on multiple industry advisory boards, including the Samba TV Data Science Advisory Board and the Cuebiq Product Advisory Council. In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. For 2019, DeTraglia has been featured in AdExchanger’s Pii Series.

DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.