Unlocking the Power of Mobile Gaming: Attention, Audiences & Impact with Zynga Ads+

Oct 21, 2026 / 1:00 - 2:00 PM EST Gaming Video On Demand

Overview

Mobile gaming offers brands a powerful opportunity to reach highly engaged consumers at scale—but succeeding in these environments requires more than adapting standard digital ads to a smaller screen. To drive meaningful impact, brands need the right combination of audience intelligence, creative designed specifically for the platform, and measurement that captures the true value of attention.

In this webinar, IAB and Zynga Ads gave an inside look at the strategies and frameworks brands can use to make mobile gaming a more impactful part of their media mix. They shared new research revealing the retail purchasing power of mobile gamers—including the consumers driving household purchase decisions—and explore what makes mobile gaming a uniquely high-attention environment. Highlights included: 90 percent of respondents are the primary grocery shopper in their household; 43 percent spend over $500 during the holiday season; and mobile gamers are 50 percent more likely to spend $200+ a month on QSR than non-mobile gamers.

Attendees also received an in-depth introduction to Zynga Ads+, a new offering that brings together Zynga’s gaming expertise, audience intelligence, fit-for-platform creative, and attention measurement to help brands reach mobile gamers at greater scale. With Zynga Ads+, brands and agencies can now easily navigate the broader mobile gaming ecosystem by expanding reach up to 100 million unduplicated monthly consumers while prioritizing brand safety in a high-attention environment.