Learning & Development

Certification Programs

Certification exams that demonstrate how you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications.

IAB Digital Media Sales Certification

The only globally recognized, accredited professional certification created specifically for digital media sellers. IAB Prep course available in the IAB Shop.

IAB Digital Media Buying & Planning Certification

Demonstrates media professionals have the knowledge needed to plan and manage digital campaigns while meeting brand objectives. IAB Prep course available in the IAB Shop.

IAB Digital Ad Operations Certification

Demonstrates knowledge and competency in the area of digital ad operations

IAB Digital Marketing and Media Foundations Certification

The fundamental industry credential for professionals that support companies throughout the media buying lifecycle

Group Trainings

Customized group trainings designed to meet your team’s unique education needs or train your clients and partners

  • Custom Builds: Tailored versions existing courses or brand new programs designed for your team, delivered at your office, on your schedule
  • All Access: A simple, affordable way for businesses looking to train larger teams to access the testing and training materials online
  • Sponsored Sessions: Include demonstrations of your business’s products at staffed and sold trainings developed by IAB
  • Licensed Content: Leverage IAB training content proven to be effective to supplement your organization’s professional development programs
  • Learning@: Modular training sessions to program into your event or sales conference

Interested in Corporate Training?

Preferred Training Partners

The ACADEMY of DIGITAL MEDIA, the training division of Laredo Group, has been providing the industry’s most respected and effective digital media training for over 25 years; upskilling reps and helping them pass the IAB exams across the globe. Digital ad sales have never been more challenging than in today’s constantly morphing ad ecosystem, with new and evolving ad programs, products, standards and best practices. As a long-time partner of the IAB (Leslie Laredo, founder and principal, was a founding IAB board member) the ACADEMY provides soft-skill and digital media training for sales reps, publishers, agencies, ad tech providers and marketers, including the DMSC exam prep training. The ACADEMY also offers its proprietary QUEST training to successfully transition reps and organizations from transactional to consultative sales approaches, and to hone the critical soft skills needed to respond to today’s competitive and complex selling environment and marketplace realities.

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Burst Trainings is a world-class communications training company, with expert coaches who are committed to delivering a highly interactive virtual or in-person training experience, no matter the size or location of your company. With over 26,000 people trained to date, our coaches have decades of communications experience. We empower your team to connect, communicate, and collaborate at the highest levels.

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Core 6 Management Advisors is passionately dedicated to helping CXOs and Heads of Sales create top-performing and lasting revenue performance. Through proprietary tools and approaches developed and defined by many successes and failures, Core 6 has learned how to best help B2B companies grow revenue through specific and accountable sales training, sales management development, and performance management activation. The goal of C6MA is not only to raise seller and sales manager skill level through engaging and challenging learning sessions, it is to teach revenue producers how to think and apply what is learned. To ensure everlasting learning and successful applications, C6MA focuses its training methods beyond the what and to also include the why.

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Prohaska is an award-winning digital consultancy and a pioneer in programmatic media, working directly with Brands, Agencies, Publishers, Tech, Investors, Trade Groups, and government organizations. Team Prohaska has helped more than 550 global clients deepen their digital expertise, including successfully training more than 2,300 buyers, sellers, and tech leaders on the finer points of programmatic buying and selling, data and identity, and measurement and attribution. All Prohaska training programs are led by instructors with extensive, hands-on industry experience and are created specifically to serve the unique needs of the audience at hand. Described by their clients as “Connectors, Disruptors, and Data Leaders,” their unique niche within the industry enables Prohaska to ground theory in reality, making complex subjects easily understandable, applicable, and valuable for students at all levels of professional experience.

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Are you in need of simplification and clarity from marketing technology and services? Tech Recipes simplifies complexity and packages best-in-class marketing strategy, operations and activation to remove the burden of evaluations, negotiations, and implementation. With a focus on Identity & Data Management to fuel activation, we modernize marketing by upgrading traditional business models with automated, agile and ultra-efficient brand and agency infrastructure. This feeds privacy compliant marketing and data execution while solving for staffing, workflow, and billing. Simply put, we aggregate the best offerings, at the best prices and implement automated business models within your organization so you don’t have to.

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The Forem is a career advancement platform designed to propel top talent in Tech into leadership, with a special focus on women & underrepresented talent. Our curriculum teaches employees the skills to raise their visibility & ensure their impact is known, (even now). Founded by Alli Young, x-Google Sales exec & Exec Coach with attendees from Google, Verizon, Adobe, Pin, start ups & agencies.

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U of Digital offers credible, digestible, and applicable digital marketing industry education that empowers individuals and teams to drive better outcomes. Our customized, multi-medium, and evergreen approach focuses on each learner’s needs in a hyper-efficient manner, lifting employee performance and driving business results. Customers include Google, TikTok, Indeed, Quantcast, Criteo, FreeWheel, and more.

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UWG is the longest-standing, full-service, multicultural marketing and advertising agency in the United States. A leader in thought, creativity, and innovation, UWG has carved its legacy in the advertising space for more than fifty years by connecting brands to multicultural audiences beyond the construct of race and ethnicity. UWG is a minority-owned, woman-led strategic partner of the WPP network.

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Wet Cement unlocks fearlessness to accelerate innovation, inclusivity and growth. We transform behaviors and mindsets through full-service programs combining training, 1:1 coaching and consulting. Our proprietary research, content and tools–developed in collaboration with behavioral scientists and faculty from Wharton–empowers teams by focusing on the ‘Fearless Fundamentals:’ Courage, Confidence, Communication, Control and Connections.

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