Training - Online

$299 - IAB Members
$399 - Non-Members
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      Overview

      COURSE OVERVIEW

      Data is fundamental to building a successful media plan. In this online course, you’ll learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you’ll be better equipped to execute efficient advertising campaigns.

      The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.

      DESIGNED

      TO HELP YOU AND YOUR TEAM UNDERSTAND:

      • Develop a deeper understanding of data applications all around the digital advertising ecosystem
      • Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem
      • Understand legal and policy considerations when leveraging consumer data in advertising campaigns

      Access to the online course materials will be granted for one year.

      COST

      Training
      Certification Holder: $199
      Member: $299
      Non-Member: $399

      This class counts as 8 hours of credits toward IAB Certification or Recertification status.

      Who Should Register
      • Media buyers and planners activating on consumer data to reach client objectives
      • Media sellers looking to have more informed conversations with buyers about the data ecosystem
      • Brands marketers looking to build data-driven marketing plans and optimize their marketing budgets
      • Advertising operations professionals looking to better understand best practices for activating on consumer data
      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.

      Past Learners

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