Data is fundamental to building a successful media plan. In this online course, you’ll learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you’ll be better equipped to execute efficient advertising campaigns.
The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.
TO HELP YOU AND YOUR TEAM UNDERSTAND:
- Develop a deeper understanding of data applications all around the digital advertising ecosystem
- Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem
- Understand legal and policy considerations when leveraging consumer data in advertising campaigns
Access to the online course materials will be granted for one year.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.