Training - Online

Introduction to Direct Brands

Strategies to Thrive in the Direct Brand Economy

$299 - IAB Members
$399 - Non-Members
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      Direct-to-consumer brands (DTC) are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online class traces the economic, technological, and marketing trends that gave rise to DTC brands and explains how you and your organization can thrive in the direct brand economy.

      Access to the online course materials will be granted for one year.

      Who Should Register
      • Incumbent brand marketers looking to better understand the strategies deployed by DTC brands
      • Advertising and marketing technology providers trying to better serve evolving brand needs
      • Agency representatives building advertising plans that meet the goals of all clients
      • Media sellers looking to understand how their offerings serve the needs of disruptor brands
      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.

      Past Learners

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      Learning & Development

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