Training - Online

Driving Business with Data Science


$199 - IAB Members
$299 - Non-Members
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      Overview

      All media professionals, not just analysts, must have an understanding of the fundamentals of data science to thrive in a data-driven world. This online course demystifies data science so you can think like a data scientist and develop business strategies with a data-first mindset. You’ll be prepared to solve everyday business problems with data science and understand the tools available to you to intelligently use data and ultimately, drive your bottom line.

      Who Should Register
      • Leaders looking to build a data science team or implement data analytics within their organization
      • Brand marketers looking for ways to utilize data to enhance their business strategies
      • Agency representatives planning to use data science-based approaches in their campaigns
      • Employees of publishers and platforms looking to navigate big data best practices
      Discussion Topics
      Looking to train your team? Discounts available for groups of 10 or more.

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