When crafting campaign recommendations today, there are a multitude of channels, ad units, technology platforms, and partnerships available, making planning more complicated than ever. This course is designed to help media and marketing professionals, including those preparing for the IAB Digital Media Buying & Planning Certification exam, plan, execute, and monitor digital media campaigns to better meet client and stakeholder objectives.
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact. For those unable to make the live webinars, you can access a full recording up to eight weeks after each session.
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