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Workshop - Online

Redesigning Work in the AI Era

Jun 24, 2026 / 1:00 pm – 2:30 pm EST

FREE - Member
$49 - Non-Member
Sold Out

Artificial Intelligence is actively reshaping how work gets done across the media ecosystem. Agencies, brands, publishers, and ad tech companies are all experiencing change across content, creative, planning & buying, measurement & attribution, sales, and more.

Most organizations aren’t struggling to adopt AI technology; they are struggling to effectively scale its impact.

Tools are deployed, pilot programs show promise, and productivity gains appear in pockets. But to truly activate the value promised by AI, organizations also need to redesign their workflows to take advantage of AI’s full potential.

In this 90-minute interactive workshop, IAB and Alvarez & Marsal will introduce a practical framework for redesigning work in an AI-driven world – where artificial intelligence supports execution and human talent focuses on judgment, strategy, and creativity.

This training will help you:

  • Identify where AI can create the most value across your business
  • Redesign workflows for human-only, AI-assisted, and AI-owned tasks
  • Align roles, incentives, and capabilities to support AI-enabled performance
  • Build the trust and governance required for adoption at scale

VOD Available to Attendees and IAB Members

Facilitators

  • Matthew Renne
    Matthew Renne
    Vice President, Professional Development and Education
    IAB
    IAB - Vice President, Professional Development and Education
    Matthew Renne
  • Mark Avnet
    Mark Avnet
    Senior Director, Learning & Development
    IAB
    IAB - Senior Director, Learning & Development
    Mark Avnet
  •  Sonia V Gupta
    Sonia V Gupta
    Managing Director, Media & Entertainment, AI Lead
    Alvarez & Marsal
    Alvarez & Marsal - Managing Director, Media & Entertainment, AI Lead
     Sonia V Gupta
  • Adam Malamut
    Adam Malamut
    Managing Director, Corporate Performance Improvement
    Alvarez & Marsal
    Alvarez & Marsal - Managing Director, Corporate Performance Improvement
    Adam Malamut

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