Since the last major industry update in 2010, streaming and CTV, programmatic automation, AI-driven optimization, first-party data strategies, and new privacy regulation have fundamentally reshaped how advertising is bought, sold, measured, and delivered. This has led to companies relying on custom amendments and bespoke language, creating inconsistency, longer negotiations, and operational friction.
IAB’s new modular Terms & Conditions establish a shared legal foundation for direct digital advertising transactions while preserving flexibility across buying models, formats, and technologies.
In this workshop, participants will learn how to adopt IAB’s General Terms, Addenda, and Appendices in the best way that fits their contracting model.
This workshop is designed for professionals in: Ad Operations, Business Operations, Legal & Compliance, and Finance.
This virtual 60-minute session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.
VOD Available to IAB+ Members
Ben Griffiths
Richard Cohen
