IAB Direct Buy Addendum
As of May 20, 2026, the final versions of these documents are available for industry use.
The Interactive Advertising Bureau (IAB) has released an updated, modular legal framework designed to modernize how digital advertising agreements are structured, negotiated, and executed.
This release includes:
- Direct Buy Addendum v1.0
Standardized terms for direct digital media buys. - General Terms v1.1
A common legal baseline document for all types of digital advertising agreements. - Order-Specific Terms for IOs v1.0
A set of clauses on an as needed basis for addressing direct buy deal-specific terms such as cancellation, sponsorships, custom content, and upfront deals. - Appendix . . .
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