In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry. By the end of this course, you will be able to understand fundamentals of buying, selling, measuring, and optimizing media, develop a foundational knowledge of digital media formats and how they work, as well as learn the digital media terms you need to navigate the digital advertising ecosystem.
This course consists of video presentations, interactive learning activities, and quizzes. A complete list of the presentation topics for each module is available below in the learning modules section. In order to receive your certificate of completion, you must complete all modules and each of the quizzes. You will have a full calendar year to complete this course.
Who Should Register?
- Recent graduates or anyone new to the digital media industry
- Sellers of traditional media transitioning to selling digital inventory
- Agency representatives looking to have more informed conversations with clients
- Marketers looking to understand how their message reaches the consumer
Module 1: The Evolution of The Internet: In this first module, you will learn about the history of the internet and key milestones in its development.
Module 2: Introduction to Digital Advertising: The second module of this course takes a look at the key players on the buy-side and sell-side of digital advertising, studies how both sides work together, and an introduction to key marketing concepts.
Module 3: Types of Digital Media: The third module of this course examines the myriad of digital advertising formats and capabilities.
Module 4: Understanding the Digital Ecosystem: The fourth module of the course takes a deep dive into the advertising technology ecosystem, and how marketers can create and measure successful data-driven campaigns for their brands.