In this interactive online course, you will learn about the digital video advertising landscape. This course will address the consumer devices, video content types, ad formats, distribution platforms, and essential technologies and processes that power the digital video advertising ecosystem today.
This course consists of video presentations, interactive learning activities, and quizzes. In order to receive your proof of completion, you must complete all modules and each of the quizzes. You will have a full calendar year to complete this course.
By the end of this course, you will be able to:
Explain the digital video ecosystem and its essential technologies
Target video advertising campaigns to reach a specific audience
Evaluate different approaches to programmatic buying and selling for digital video media
Apply best practices for optimizing digital video campaigns mid-flight
Who Should Register:
This class is beneficial for anyone (brands, agencies, publishers, platforms, consultants) who is looking to learn about digital video advertising that have at least 1-2 years of work experience.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.