$299 - IAB Members
$399 - Non-Members

Overview
Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.
Who Should Register
- Agencies representatives looking to use programmatic inventory to meet client goals
- Media sellers looking to have more informed conversations with buyers about programmatic inventory
- Brands marketers looking to include programmatically purchased ads in their marketing mix
- Advertising operations professionals looking to better understand programmatic best practices
Discussion Topics
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Overview of programmatic technologies, tools, and transaction types
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Key players in the programmatic ecosystem including supply and demand-side providers
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How to access investments in programmatic solutions
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Best practices for the day-to-day management of automated campaigns and programmatic inventory
Looking to train your team? Discounts available for groups of 10 or more.
Past Learners
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KAT Communications Kayak Keurig Dr Pepper Keurig Green Mountain
Lawrence Journal-World
Marketron Matchpoint Media Lab Limited
Motive Interactive Inc n/a Nagarro, Inc.
News Corp Australia
Northwest Strategies Not Currently Employed
Operam Oracle
Oracle Marketing Cloud Outdoor Media Group Palomino Media Group
Partnership Development
Cco/evp
Snr Sales Director
Media Buyer
Sales Director
VP of Sales, Western Region
Senior Product Manager
Digital Advertising Production Manager
Senior Manager, Canada Acquisition Marketing
VP, Concert & Programmatic
SVP/Product Manager
Business
Programmatic Operations Manager
Group Digital Marketing Manager
President/COO
Data Scientist
VP, West Coast Sales
Junior Sales Planner
Director, West Coast
Associate Director, Data Science
Exec. Dir. Advanced Services
Engineering Fellow
Performance Marketing Manager, Consumer Revenue
Director of Product Portfolio
Senior Manager Ad Operations
Digital Media Strategist
Director of Sales Engineering
Product Manager
Sales Engineer, Integrations
Leader, Digital Field Sales
Training Manager
Director of Business Development
Programmatic Advertising Manager
Account Executive
Data Product Lead
Senior Customer Training Associate
Senior Site Reliability Engineer, SSP Tier 2
Vice President, Global Client Solutions
Sr
National Sales Manager
Account manager
Program Manager, Ads
Digital Media and Ad Operations Manager
Programmatic Manager
Director of Operations
Mobile Technician
Digital Ad Operations Manager
Account Manager
Hearst Magazines Digital Media
Sales
Marketing Specialist
Director
Manager, Documentation
Sales Manager, Automotive Group
Account Executive
Group Media Director
Cmo
Media Strategist
Marketing Automation Manager
IoT and Big Data Product Manager
Director
Director, Software Engineering
Lead Experience Designer
Lead Software Engineer
Media Partnership Manager
Search Manager
Software Engineer
Programmatic Campaign manager
Account Manager
Associate Media Director, Digital and eEffective
Chief Data Scientist
Senior Support Engineer
Sales Director
Director of Operations
Manager, Revenue Operations
Director Consumer Engagement
Nbc Universal
Sr Director, Sales & Account Management
Assoc. Client Partner
Media Assistant
Account Executive, East Coast
Account Manager
Consultant
Digital Marketing Strategist
Founder
Gracie Wade
Graduate Student
Graduate Student
Manager Large Client Solutions, Automotive
Service Delivery lead - Ad Ops & Digital Mkt
Student
Student
Student
Vice President Of Strategic Media Planning
Miss
Programmatic Manager
Associate Data Scientist
Senior Director, Data Science
Consultant
Principal Data Scientist
Senior Data Scientist
Account Strategist
Pandora
Senior Marketing Coordinator
Senior Software Engineer
Director of Client Services
Lead Product Manager
Business Analyst
Financial Analyst FP&A
Senior Account Executive
Senior Accountant
Senior Product Marketing Manager
Miss
Brand Success Manager
Senior Creative Account Manager
Sr. Account Executive
Product Owner
Tech Lead
Senior Manager, Paid Search & Programmatic Display
Programmatic & Social Advertising Manager
Vp Gcc
Buyer/Planner
VP Product
Executive-in-Residence
Student
Student
Director of Platforms + Operations
Marketing Specialist
Cto
Director, Ad Operations
Brand & Agency Partnerships
Media Sales Manager
Strategy Director
VP Mobile and Connected TV Sales
Associate Director of Programmatic Ops
Brand Development Manager
Account Coordinator
Middle-market Seller
Director, Customer Success
Valassis Account Executive
General Counsel
Senior Manager, Programmatic Partnerships
VP, On Air Promotional Scheduling, MTV/VH1/Logo
Media Manager
Director, Product Management
Turner Broadcasting System
Sales Director
Director
Engineering Manager
Sales Engineer
VP of Radio Sales
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Contact Us
Press
Learning & Development
General
(212) 380-4700
Learning & Development
(212) 609-3728