$299 - IAB Members
$399 - Non-Members

Overview
Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.
Who Should Register
- Agencies representatives looking to use programmatic inventory to meet client goals
- Media sellers looking to have more informed conversations with buyers about programmatic inventory
- Brands marketers looking to include programmatically purchased ads in their marketing mix
- Advertising operations professionals looking to better understand programmatic best practices
Discussion Topics
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Overview of programmatic technologies, tools, and transaction types
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Key players in the programmatic ecosystem including supply and demand-side providers
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How to access investments in programmatic solutions
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Best practices for the day-to-day management of automated campaigns and programmatic inventory
Looking to train your team? Discounts available for groups of 10 or more.
Past Learners
Experience Designer
Partnership Development
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Media Buyer
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Digital Advertising Production Manager
Senior Engagement Manager
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VP, Concert & Programmatic
SVP/Product Manager
Audit Manager
Business
Programmatic Operations Manager
Technical Account Manager
Group Digital Marketing Manager
President/COO
Data Scientist
Digital Marketing Specialist
Digital Marketing Specialist
VP, West Coast Sales
Junior Sales Planner
Snr Sales Director
Director, West Coast
Sr Director of Strategic Accounts
Associate Director, Data Science
Engineering Fellow
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Senior Manager Ad Operations
Digital Media Strategist
Ad Ops Specialist
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Director of Sales Engineering
Product Manager
Sales Engineer, Integrations
Leader, Digital Field Sales
Exec. Dir. Advanced Services
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Director of Business Development
Ad Ops
Director of Advocacy
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Programmatic Advertising Manager
Account Executive
Vp
Data Product Lead
Local Sales Manager
Senior Customer Training Associate
Senior Site Reliability Engineer, SSP Tier 2
Vice President, Global Client Solutions
Sr
National Sales Manager
Account Executive
Bdr
Business Development Associate
Director of Marketing
Director, Product Marketing
Inside Sales
Marketing Intern
Solutions Engineer
Cco/evp
Account manager
Program Manager, Ads
Digital Media and Ad Operations Manager
Programmatic Manager
Account Coordinator
Account Coordinator
Ad Operations Mnager
Cyber Analyst
Rev Ops Lead
Software Applications Engineer
Chief of staff to the Chief Growth Officer
Digital Ad Operations Manager
Account Manager
Account Manager
Hearst Magazines Digital Media
Digital Client Specialist
Engineering Manager
Sales
Marketing Specialist
Director
Manager, Documentation
Solution Engineer
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Svp
Account Strategist
Account Executive
Group Media Director
Cmo
Media Strategist
Programmatic Channel Manager
Marketing Automation Manager
IoT and Big Data Product Manager
Director
Director, Software Engineering
Lead Experience Designer
Lead Software Engineer
Media Partnership Manager
Search Manager
Software Engineer
Director of Integrated Marketing and Monetization
Programmatic Campaign manager
Partner
Account Manager
Associate Media Director, Digital and eEffective
Chief Data Scientist
Senior Support Engineer
Social Content Creator
Sales Director
Operations Director
Director of Operations
Manager, Revenue Operations
Director Consumer Engagement
Nbc Universal
Sr Director, Sales & Account Management
Assoc. Client Partner
Media Assistant
Account Executive, East Coast
Account Manager
Consultant
Digital Marketing Strategist
Founder
Gracie Wade
Graduate Student
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Manager Large Client Solutions, Automotive
Service Delivery lead - Ad Ops & Digital Mkt
Student
Student
Student
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Miss
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Programmatic Manager
Senior Director, Data Science
Associate Data Scientist
Consultant
Principal Data Scientist
Senior Data Scientist
Account Strategist
Pandora
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Business Development Representative
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Customer Success Manager
Product Marketing Manager
Revenue Operations
Sales Director
Sales Director DACH
Sales Enablement Manager
Sales Engineer
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Senior Customer Success Manager
Director of Sales
Senior Software Engineer
Jr Digital Video Inventory Manager
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Sr. Account Executive
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Financial Analyst FP&A
Senior Account Executive
Senior Accountant
Staff Accountant
Senior Product Marketing Manager
Senior Product Marketing Manager
Miss
Brand Success Manager
Senior Creative Account Manager
Sr. Account Executive
Product Owner
Tech Lead
Data & Monetization, Business Development, Samsung
Sr. Biz Ops Manager
Sr. Manager, Business Development
Senior Manager, Paid Search & Programmatic Display
Programmatic & Social Advertising Manager
Vp Gcc
Buyer/Planner
VP Product
Executive-in-Residence
Student
Student
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Director of Platforms + Operations
Marketing Specialist
Cto
Director, Ad Operations
Brand & Agency Partnerships
Media Sales Manager
Audience
Strategy Director
VP Mobile and Connected TV Sales
Associate Director of Programmatic Ops
Campaign Executive
Brand Development Manager
Account Coordinator
Middle-market Seller
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Senior Manager, Publisher Operations
Senior Manager, Publisher Operations
Director, Customer Success
Advertising Operations Lead
Programmatic Specialist
Valassis Account Executive
General Counsel
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