Overview
Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.
Who Should Register
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Agencies representatives looking to use programmatic inventory to meet client goals
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Media sellers looking to have more informed conversations with buyers about programmatic inventory
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Brands marketers looking to include programmatically purchased ads in their marketing mix
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Advertising operations professionals looking to better understand programmatic best practices
