Interactive Advertising Bureau

Overview

Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.

Who Should Register

Agencies representatives looking to use programmatic inventory to meet client goals
Media sellers looking to have more informed conversations with buyers about programmatic inventory
Brands marketers looking to include programmatically purchased ads in their marketing mix
Advertising operations professionals looking to better understand programmatic best practices

Discussion Topics

Overview of programmatic technologies, tools, and transaction types
Key players in the programmatic ecosystem including supply and demand-side providers
How to access investments in programmatic solutions
Best practices for the day-to-day management of automated campaigns and programmatic inventory

Looking to train your team? Discounts available for groups of 10 or more.

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Programmatic 360

Overview

Overview of programmatic technologies, tools, and transaction types

Key players in the programmatic ecosystem including supply and demand-side providers

How to access investments in programmatic solutions

Best practices for the day-to-day management of automated campaigns and programmatic inventory

Past Learners

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