Training - Online

Programmatic 360

Automation Decoded
$299 - IAB Members
$399 - Non-Members
Add to Cart

      Overview

      Automation has reinvented digital advertising. In this online course, you’ll learn how the programmatic ecosystem is structured and gain a better understanding of the tools and technologies that enable automated advertising campaigns. You’ll be prepared to have more informed conversations with clients and colleagues and better equipped to execute efficient advertising campaigns.
      Who Should Register
      • Agencies representatives looking to use programmatic inventory to meet client goals
      • Media sellers looking to have more informed conversations with buyers about programmatic inventory
      • Brands marketers looking to include programmatically purchased ads in their marketing mix
      • Advertising operations professionals looking to better understand programmatic best practices
      Discussion Topics
      • Overview of programmatic technologies, tools, and transaction types
      • Key players in the programmatic ecosystem including supply and demand-side providers
      • How to access investments in programmatic solutions
      • Best practices for the day-to-day management of automated campaigns and programmatic inventory
      Looking to train your team? Discounts available for groups of 10 or more.
      Get in Touch

      Past Learners

        Head of Digital Media
        Programmatic Team Lead
        Solutions Consultant
        Video Lead
        Partnership Development
        84.51
        Cco/evp
        Abandoned
        Snr Sales Director
        Abandoned
        Media Buyer
        adams and knight
        Sales Director
        AdColony
        VP of Sales, Western Region
        Adsmovil
        Sde
        Amazon Advertising
        Senior Product Manager
        Amazon Advertising
        American City Business Journals
        Digital Advertising Production Manager
        American Institute of CPAs
        Senior Manager, Canada Acquisition Marketing
        Audible.com
        VP, Concert & Programmatic
        Axios
        SVP/Product Manager
        Bank of America
        Business
        beIN Sports
        Programmatic Operations Manager
        Bell Media
        Group Digital Marketing Manager
        Boston Scientific
        President/COO
        Brandovation Marketing
        Data Scientist
        Broker Genius
        VP, West Coast Sales
        Canela Media
        Junior Sales Planner
        Captify
        Director, West Coast
        CBS Interactive
        Charter Communications
        Clarks
        Associate Director, Data Science
        Clorox
        Cogeco Media
        Exec. Dir. Advanced Services
        Comcast Spotlight
        Engineering Fellow
        Commscope
        Comscore
        Performance Marketing Manager, Consumer Revenue
        Condé Nast
        Director of Product Portfolio
        Cox Media
        Senior Manager Ad Operations
        Credit Karma
        Digital Media Strategist
        CUNA Mutual Group
        Coo
        Diamond Media Solution
        Discovery Communications
        Director of Sales Engineering
        DoubleVerify
        Product Manager
        DoubleVerify
        Sales Engineer, Integrations
        DoubleVerify
        Leader, Digital Field Sales
        Dun & Bradstreet
        DWA Media
        DWA Media
        Training Manager
        EMX Digital
        Director of Business Development
        Enview Media
        Ericsson
        Programmatic Advertising Manager
        Fanatics
        Account Executive
        Fandom powered by Wikia
        Data Product Lead
        FOX Networks Group
        Senior Customer Training Associate
        FreeWheel
        Senior Site Reliability Engineer, SSP Tier 2
        FreeWheel
        Vice President, Global Client Solutions
        FreeWheel
        Sr
        Fullers360
        National Sales Manager
        Geek Riot Media
        Account manager
        Google
        Program Manager, Ads
        Google
        Digital Media and Ad Operations Manager
        Government Executive Media Group
        Grand Visual
        Programmatic Manager
        Grindr
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Guest Checkout
        Director of Operations
        Guest Checkout
        Mobile Technician
        Guest Checkout
        Vp
        Guest Checkout
        Mr
        GVC Services Ltd
        Digital Ad Operations Manager
        Harborside
        Account Manager
        HCL
        Hearst Magazines Digital Media
        Hearst
        Helium Media
        Sales
        Hurricane Group
        Marketing Specialist
        Idahoan Foods
        Director
        iHeartMedia, Inc
        Manager, Documentation
        Index Exchange
        Sales Manager, Automotive Group
        Internet Brands
        Account Executive
        iVillage, Inc
        Group Media Director
        Jacobson Rost
        Cmo
        Jobcloud
        Media Strategist
        KAT Communications
        Kayak
        Marketing Automation Manager
        Keurig Dr Pepper
        IoT and Big Data Product Manager
        Keurig Green Mountain
        Director
        Kroger
        Director, Software Engineering
        Kroger
        Lead Experience Designer
        Kroger
        Lead Software Engineer
        Kroger
        Media Partnership Manager
        Kroger
        Search Manager
        Kroger
        Software Engineer
        Kroger
        Lawrence Journal-World
        MadHive
        Programmatic Campaign manager
        Marketron
        Matchpoint
        Media Lab Limited
        Account Manager
        MediaAlpha
        Mediassociates
        Associate Media Director, Digital and eEffective
        Mediassociates
        Chief Data Scientist
        MGID
        Senior Support Engineer
        Microsoft Advertising
        Sales Director
        Motive Interactive Inc
        Director of Operations
        n/a
        Nagarro, Inc.
        Manager, Revenue Operations
        NASCAR Digital Media
        Director Consumer Engagement
        NBC Sports Group
        Nbc Universal
        NBCUniversal
        Sr Director, Sales & Account Management
        Netsertive
        Mr
        News Corp Australia
        Assoc. Client Partner
        Nielsen
        NMPi
        Media Assistant
        Northwest Strategies
        Not Currently Employed
        .
        Not Currently Employed
        Account Executive, East Coast
        Not Currently Employed
        Account Manager
        Not Currently Employed
        Consultant
        Not Currently Employed
        Digital Marketing Strategist
        Not Currently Employed
        Founder
        Not Currently Employed
        Gracie Wade
        Not Currently Employed
        Graduate Student
        Not Currently Employed
        Graduate Student
        Not Currently Employed
        Manager Large Client Solutions, Automotive
        Not Currently Employed
        Ms
        Not Currently Employed
        Ms.
        Not Currently Employed
        Ms.
        Not Currently Employed
        Ms.
        Not Currently Employed
        Na
        Not Currently Employed
        Service Delivery lead - Ad Ops & Digital Mkt
        Not Currently Employed
        Student
        Not Currently Employed
        Student
        Not Currently Employed
        Student
        Not Currently Employed
        Vice President Of Strategic Media Planning
        Not Currently Employed
        Miss
        Ogury
        Programmatic Manager
        Operam
        Oracle
        Associate Data Scientist
        Oracle
        Senior Director, Data Science
        Oracle Data Cloud
        Consultant
        Oracle Marketing Cloud
        Principal Data Scientist
        Oracle
        Senior Data Scientist
        Oracle
        Outdoor Media Group
        Account Strategist
        Palomino Media Group
        Pandora
        Pandora
        Senior Marketing Coordinator
        PCH/Media
        Powerinbox
        PowerInbox
        PowerInbox
        Senior Software Engineer
        PowerInbox
        Ptarmigan Media
        Director of Client Services
        Publir
        Lead Product Manager
        PubNative
        Business Analyst
        PulsePoint
        Financial Analyst FP&A
        PulsePoint
        Senior Account Executive
        PulsePoint
        Senior Accountant
        PulsePoint
        Senior Product Marketing Manager
        Quantcast
        Miss
        [email protected]
        Brand Success Manager
        Reddit
        Senior Creative Account Manager
        Rodale
        Sr. Account Executive
        Roku
        Product Owner
        RyanSantoro
        Tech Lead
        RyanSantoro
        Seagulls
        Senior Manager, Paid Search & Programmatic Display
        Sephora
        Programmatic & Social Advertising Manager
        Sigma Aldrich
        Vp Gcc
        Snapchat
        Buyer/Planner
        SolarWinds
        VP Product
        Sortable
        Executive-in-Residence
        Southern Methodist University
        Student
        Southern Methodist University
        Student
        Southern Methodist University
        Director of Platforms + Operations
        Starcom Worldwide
        Marketing Specialist
        Stocksy United
        Cto
        supstat inc
        Synacor
        Director, Ad Operations
        Synacor
        Brand & Agency Partnerships
        Taboola
        Media Sales Manager
        Taboola
        Strategy Director
        Target Data
        VP Mobile and Connected TV Sales
        Telaria (merged into Magnite)
        Associate Director of Programmatic Ops
        The Atlantic
        Brand Development Manager
        TikTok
        Account Coordinator
        TripleLift
        Middle-market Seller
        TripleLift
        Director, Customer Success
        True Influence
        Trusted Media Brands
        UW School of Medicine
        Valassis Account Executive
        Valassis
        General Counsel
        Verizon Media
        Senior Manager, Programmatic Partnerships
        VEVO
        VP, On Air Promotional Scheduling, MTV/VH1/Logo
        ViacomCBS
        Media Manager
        Volkswagen
        Director, Product Management
        Walmart
        Turner Broadcasting System
        WarnerMedia
        Sales Director
        Washington City Paper
        Director
        Washington Post Digital
        Engineering Manager
        White Ops
        Sales Engineer
        WideOrbit
        VP of Radio Sales
        WideOrbit
        Xandr

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