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In the rapidly evolving landscape of digital advertising, the convergence of commerce and creativity is revolutionizing the way brands engage with their audiences.
This webinar will explore the synergies between retail media, shoppable ads, and se...
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consi...
Today’s digital landscape is incredibly complex. The convergence of sensitive personal data, privacy regulations, and marketing practices makes the risks to enterprises greater than ever. As businesses navigate this complex terrain, they are left w...