Join us on May 21 at 2:00 PM ET for Connected Commerce: Reimagining CTV and In-Store Retail Media as we explore the convergence and innovation of Connected TV (CTV) and In-Store in the Retail Media Ecosystem. Discover how brands and retailers are partnering to deliver an omnichannel consumer experience and closed-loop measurement.
Topics covered in this webinar include:
Insights into the rise of unified commerce and customer-centric strategies
The convergence of retail media and CTV; and how to engage with consumers in the discovery and consideration phase
Audience strategy and measurement frameworks to test and activate DOOH & In-Store retail media
Register now and unlock the potential of In-Store and CTV!
Panel Session #1
Panel Session #1: "The Convergence of Retail Media & CTV"
Jeffrey Bustos
Vice President of Measurement, Addressability & Data Center
IAB
IAB - Vice President of Measurement, Addressability & Data Center
Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.
Christine has 15+ years of experience with digital marketing, content creation, and media strategy. As Vice President of Product Strategy & Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing product and operations team members who lead the industry in retail media expertise. In 2024, she was recognized as a Retail Innovator Award winner by Retail Touchpoints.
Prior to joining the company, Christine held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and social media marketing boutique agency, SoMedia Solutions. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular speaker at industry events.
Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the and-to-end marketing including brand, shopper, sports marketing and capabilities. Currently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.
Lindsay Pullins, director, and Head of Ad Revenue Partnerships at Roku, oversees Roku’s programmatic, retail media, and data partnerships. As America’s #1 TV streaming platform by hours streamed, Roku offers super-sized reach, unmissable experiences, powerful performance, and future-proof measurement.
Lindsay and her team focus on building and growing partnerships that drive demand and unlock access of Roku Media, while also driving performance for brands. She and her team build market solutions pairing the Roku Experience with partners, inclusive of interactive & shoppable ads, programmatic, and joint first-party data solutions to reach consumers in unique and inspiring ways.
