Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
- Email: [email protected]
Rik van der Kooi
Rik van der Kooi is Corporate Vice President of the Microsoft Advertising Business Group (MSA BG). In this capacity, van der Kooi has overall responsibility for building and scaling Microsoft’s advertising offerings globally. The MSA BG is the advertising engine that monetizes Microsoft’s consumer assets, generating in excess of US$4 billion annually. The MSA BG defines the advertising product strategy, marketing and sales motion for search, display and emerging solutions across all surface areas, including PC, mobile, tablets, and TV platforms. Offerings include marketer and agency solutions, paid search, data and targeting offerings, the Microsoft Media Network, the Microsoft Advertising Exchange, Atlas, social media, mobile, publisher offerings, and premium brand display solutions. Van der Kooi is also accountable for the success of the combined Microsoft + Yahoo Search Alliance, and has executive oversight over the company’s expanding digital ecosystem partnership strategy.
Prior to taking over as leader of MSA BG, van der Kooi served as CFO and corporate vice president of Microsoft’s Online Services Division (OSD), where he was responsible for all financial matters for the group. Before that, he had stints as chief financial officer of Windows; general manager of finance and administration for the Sales, Marketing and Services Group in EMEA, based in Paris; and finance director for the Benelux countries. He joined Microsoft in 1999.
Before he joined Microsoft, van der Kooi was chief financial officer of IBC Vehicles Ltd, a subsidiary of General Motors Corporation, in Luton, United Kingdom. He held several other finance and business positions within GM’s European operations in Spain and the United Kingdom.
Van der Kooi holds a Master of Business Administration degree from the Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona, Spain, and a Bachelor of Business Administration degree from Nyenrode University in The Netherlands. He is married and has three children. In his spare time, he enjoys running, soccer and music.
Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees the digital content, technology, operations, product and business development strategies for the magazine division’s 26 online brands, which total more than 60 million unique visitors and 640 million page views monthly.
Hearst Magazines Digital Media manages 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com.
Prior to Hearst, Young, a digital media executive and entrepreneur with 20 years of experience in digital publishing and advertising, was president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product and brand strategy, built and led the marketing, sales and editorial organizations, and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite and created a groundbreaking advertising approach and engagement pricing model, growing the company to $100 million in revenue.
Before Say, Young was chief experience officer of the Omnicom digital agency Organic, advising on strategy and creating award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29, the digital media and ecommerce website in which Hearst is an investor, BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge.
Rita Ferro was named President of Advertising Sales for the Disney | ABC Television Group in February, 2017. Ms. Ferro had served as Executive Vice President of Media Sales and Marketing for Disney Channels Worldwide for nearly seven years. In appointing her to her new position, Disney consolidated all advertising sales functions and ad revenue-generating strategies for all of the company’s domestic entertainment, news, kids, digital and radio businesses under her. She also runs ad outreach for Disney’s online, mobile and social properties. The move put one person in charge of selling all the Disney entertainment-TV assets, as more advertisers insist upon being able to buy ads across a company’s various media properties, rather than having to negotiate separate deals for each of the various broadcast, cable, and digital outlets under a media conglomerate’s umbrella. Disney recently had different senior ad-sales executives for ABC, Freeform and Ferro’s portfolio. She reports to Bruce Rosenblum, newly appointed president of business operations.
“We are combining the unmatched power of the Disney-ABC portfolio of brands, franchises and shows to create a one-stop shop for our advertising clients,” Disney | ABC Television Group president Ben Sherwood said at the time of Ms. Ferro’s appointment. “This new, simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our content. Rita has done a tremendous job developing unparalleled relationships with clients and marketers and building the best kids and family sales team in the media industry.”
With its move, Disney is building a structure mirroring that of rivals such as NBCUniversal, Time Warner’s Turner or 21st Century Fox, all of which have placed the majority of their media brands under the oversight of a single executive.
Kim Norris is a senior cable advertising and media executive with over 20 years of experience in general management leading sales, strategy and new ad technology products and data solutions for multiple cable operators. As Division Vice President of the Northeast, interim Head of Digital for Spectrum Reach, Kim is responsible for leading the sales teams in the Northeast and a robust enterprise wide digital business. An industry thought leader and innovator; Norris has established a record of success running both traditional media sales and incubating and deploying transformative new advertising products at the convergence of media, technology and data.
Prior to Joining Spectrum Reach, Norris was Chief Operating Officer for Viamedia and worked with the company’s 60 MVPD partners across the US on both traditional and OTT and mobile streaming and programmatic advertising monetization with local, regional and national advertisers in 70 DMA’s across the country. While at Viamedia, she successfully launched an addressable platform with Google Fiber in Kansas City and led the company’s programmatic TV platform placemedia.
Previously, Norris held senior sales and product roles at both Comcast and Cablevision. As EVP of Emerging Business & Data Analytics at Cablevision, Norris drove the advanced advertising product roadmap and commercial strategy for set top box data and addressable and interactive television advertising that established Cablevision as an advertising industry leader and innovator. At Comcast she was a Division Vice President for the Northeast television markets following Comcast’s acquisition of ATT Cable. Norris also served as the founding President of the DPAA (Digital Place-based Advertising Association) in the digital out-of-home advertising industry.
Norris has served on advisory committees for television and digital industry groups and several technology companies. Multichannel News and Women in Cable Telecommunications (WICT) named her a “Wonder Woman” in 2013. She is a Cynopsis 2016 ‘Top Women in Digital” and has been recognized by Cablefax as a “Top Woman in Cabletech” 2011-2016 and is a WICT Betsey Magness Fellow. In 2010, she received the “Most Significant Product or Platform” award from ITVT for leadership in interactive and multiplatform television.
Marian Pittman is Cox Media Group’s (CMG) Executive Vice President of Digital Strategy and Research.In this role, Marian oversees CMG’s digital strategy, content and sales efforts for all of CMG’s newspapers, radio and TV platforms.Marian also is responsible for CMG’s Digital Content Desk, Fans First Media, as well as the Washington News Bureau and CMG’s Research division. Previously, she oversaw all content and marketing strategic decision making for CMG’s television markets as VP of Newsand Marketing.
Marian’s media career includes being station manager for CMG’s flagship WSB-TV, the leading local channel for television news serving the 55 counties in the Atlanta TV market. She oversaw news, programming, public affairs, and engineering. Additionally during her WSB-TV career, she served as news director and oversaw the daily news operations and long-term planning for over 45 hours of news coverage each week. Under her leadership since July 2006, the station strengthened its dominant position as thenews leader in North Georgia.
Marian’s other career highlights include serving as the assistant news director at CMG’s WFTV in Orlando.There, she played a significant role in WFTV’s award winning coverage of Hurricanes Charlie, Frances, and Jeanne. From 2000 through 2003, she wassenior executive producer of news at WSB-TV and was chosen and participated in the Cox Executive Leadership Program. She started on the floor crew at CMG’s WSOC-TV in Charlotte, NC, followed by stints at WHIO-TV in Dayton, OH, WSB-TV in Atlanta, and WFTV in Orlando before returning to WSB-TV in July 2006.
Throughout her career, Marian has been honored with multiple individual and station Emmy awards from the National Academy of Television Arts and Sciences Southeast Chapter. In 2010 the station was awarded the prestigious Alfred I. duPontAward for journalistic excellence, the Edward R. Murrow award for overall excellence, as well as Best Newscast by the Georgia Association of Broadcasters. In 2008, Pittman was awarded Top 10 TV Managers of the Year by Television Week Magazine. In 2007 and 2008 under Marian’s leadership, WSB-TV was awarded Best Newscast, Best Staff Coverage and Pacemaker Award from the Georgia Associated Press Broadcasters Association numerous times. She also serves on the COX Fellowship Advisory Board to Emory and The FernbankMuseum of Natural History Corporate Council. She previously served on the Board of Directors for the ABC Affiliate Advisory Board, the Board of Directors for Hosea Feed the Hungry and Homeless and has been a member of the Radio Television News Directors Association since 2003. Marian earned a Bachelor of Science degree in communications from East Carolina University and currently resides in Atlanta, Ga. with her husband and daughter.
Rick Welday is the President of Media Sales and Operations at Xandr, the advertising sales business unit for AT&T. Under Welday’s leadership, AT&T’s advertising revenues grew double digits in 2017. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns that reach target audiences across TV, mobile and online.
Most recently at AT&T, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining the Mobility and Wired businesses. In a prior role, he served as the Chief Marketing Officer for AT&T’s consumer segment, with responsibility for all marketing of consumer phone, broadband and TV service including the launch of AT&T U-verse Service. He also served as Senior Vice President, Sales for AT&T Yellow Pages and Internet Yellow Page services and has also held senior roles in advertising and network services.
During his 28-year career with AT&T (previously SBC and Southwestern Bell), Welday has held a variety of other positions with the company, including two international assignments in Mexico and Switzerland. Then serving as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom.
Welday is a strong voice within the advertising and media industry. He has served as Chairman of the Board for INVIDI Technologies and is currently a board member for the Interactive Advertising Bureau (IAB) and Video Advertising Bureau (VAB).
Welday graduated from Baylor University in 1990 with a double major in Finance and Management. Welday and his wife, currently live in New York City. Welday has served on a variety of boards and committees in communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.