Our Mission

Mission

Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.

Our Work

  • Support the direct brand economy
  • Drive accelerated digital marketing transformation through emerging technologies
  • Advance programmatic growth while supporting media buying for emerging formats
  • Lead industry consumer privacy and ethics initiatives
  • Define data transparency, quality, and identity to inform measurement and attribution within the supply chain
Interested in participating in Programmatic+Data Center initiatives?

Who We Are

Our Initiatives

Our Initiatives

  • With impending changes to third-party cookies and other identifiers, IAB is convening stakeholders across the digital supply chain and providing resources to help partners rearchitect digital marketing to harmonize privacy, personalization, and community. Our goal is to ensure brands and publishers preserve their ability to communicate effectively with their customers.
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  • Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well … Continued
    Read More  
  • Consumer trust is the lifeblood of digital media and brand loyalty.  With the loss of identifiers and increased privacy regulation, advertisers and marketers need to find new ways to operate their business, address their customers with personalized messaging, and comply with local and global legislation.  Our industry has grown quickly, with innovation outpacing regulation. Now, we need to … Continued
    Read More  
  • Addressability
    Addressability
    With impending changes to third-party cookies and other identifiers, IAB is convening stakeholders across the digital supply chain and providing resources to help partners rearchitect digital marketing to harmonize privacy, personalization, and community. Our goal is to ensure brands and publishers preserve their ability to communicate effectively with their customers.
    Read More
  • Measurement
    Measurement
    Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well … Continued
    Read More
  • Privacy
    Privacy
    Consumer trust is the lifeblood of digital media and brand loyalty.  With the loss of identifiers and increased privacy regulation, advertisers and marketers need to find new ways to operate their business, address their customers with personalized messaging, and comply with local and global legislation.  Our industry has grown quickly, with innovation outpacing regulation. Now, we need to … Continued
    Read More

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