Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.
- Support the direct brand economy
- Drive accelerated digital marketing transformation through emerging technologies
- Advance programmatic growth while supporting media buying for emerging formats
- Lead industry consumer privacy and ethics initiatives
- Define data transparency, quality, and identity to inform measurement and attribution within the supply chain