Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • The Creator Economy is set to skyrocket to nearly $500 Billion in the coming years. But with rapid growth comes the need for clarity, alignment, and scalable strategies. That’s why IAB collaborated with industry leaders to launch the Creator Economy Definitions and Taxonomy—a shared language to define and standardize key terms and concepts across the … Continued
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  • The Creator Economy is set to skyrocket to nearly $500 Billion in the coming years. But with rapid growth comes the need for clarity, alignment, and scalable strategies. That’s why IAB collaborated with industry leaders to launch the Creator Economy Definitions and Taxonomy—a shared language to define and standardize key terms and concepts across the … Continued
    Read More  
  • Brand Disruption
    Brand Disruption
    The Creator Economy is set to skyrocket to nearly $500 Billion in the coming years. But with rapid growth comes the need for clarity, alignment, and scalable strategies. That’s why IAB collaborated with industry leaders to launch the Creator Economy Definitions and Taxonomy—a shared language to define and standardize key terms and concepts across the … Continued
    Read More
  • Consumers
    Consumers
    The Creator Economy is set to skyrocket to nearly $500 Billion in the coming years. But with rapid growth comes the need for clarity, alignment, and scalable strategies. That’s why IAB collaborated with industry leaders to launch the Creator Economy Definitions and Taxonomy—a shared language to define and standardize key terms and concepts across the … Continued
    Read More

Recent Updates

Updates from the Experience Center

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