IAB’s Mobile Marketing Center of Excellence hosts a series of webinars aimed at educating marketers and agencies on the importance of integrating mobile into creative development, planning and buying. These webinars present strategies on delivering effective, impactful mobile marketing campaigns along with case studies from brands that are successfully embracing a mobile-first strategy.

Inspired by the publisher, ad seller and ad technology leaders who serve on the IAB Mobile Marketing Center of Excellence Board of Directors, IAB’s “Make Mobile Work” webinars are designed to help advertisers unlock the full value of best in class, mobile marketing strategies that put the consumer first.