Knowledge Center

Overview

The pressure is on…

We know that due to privacy concerns, third-party cookies are disappearing from the digital advertising ecosystem and as a result, will require marketers to rethink strategies and prepare for change. In this second town hall, part of the New Rules for Digital Media series, we continued our conversation on the need for advertisers to find effective ways to build and utilize addressable audiences and how brands and publishers can access and activate their first-party data to scale and drive efficiencies.

At this town hall, attendees learned about:

– How to build, enrich, and activate your first-party audiences with LiveIntent
– An overview and latest update on The Trade Desk’s Unified ID 2.0
– IAB’s paper: “Understanding Bias in AI for Marketing: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence”

To access the presentations and documents that were referenced in the town hall, please click on the following links:

– New Rules for Digital Media Town Hall – Addressability and First Party Data Presentation
– Understanding Bias in AI for Marketing: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence

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