Knowledge Center


    Connected Commerce: Reimagining CTV and In-Store Retail Media webinar explored the convergence and innovation of Connected TV (CTV) and In-Store in the Retail Media Ecosystem, and how brands and retailers are partnering to deliver an omnichannel consumer experience and closed-loop measurement.

    Topics covered in the webinar included:

    • Insights into the rise of unified commerce and customer-centric strategies
    • The convergence of retail media and CTV; and how to engage with consumers in the discovery and consideration phase
    • Audience strategy and measurement frameworks to test and activate DOOH

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