Knowledge Center


    Shining a Spotlight on the Value of News Media for Brands and Society

    In an era where reliable information is more crucial than ever, IAB brought together CEOs, thought leaders, advertisers, and passionate individuals to spotlight media’s role in supporting quality journalism. You can now watch on demand this insightful NewFronts session where we learn about the power of news to drive results for brands and how news publishers are making supporting news easier than ever.

    Hosted by IAB, empowering the media and marketing industries to thrive in the digital economy, in partnership with The New York Times, dedicated to seeking the truth and helping people understand the world, with support from leading news organizations.

    Read Blog Post About IAB Spotlight On: News @ NewFronts