Knowledge Center

    Overview

    Agentic AI is the next evolution of artificial intelligence—shifting from simple prompts to autonomous action. But what does this mean for digital advertising and marketing? In this episode of IAB Pulse, host Chris Bruderle (VP, Industry Insights & Content Strategy) is joined by IAB’s Caroline Giegerich (VP, AI) and Mark Avnet (Senior Director, Professional Development and Education Center) to break down the myths and realities of Agentic AI, its impact on consumer engagement, and how marketers can prepare for the shift from SEO to Agentic Search Optimization.

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