IAB/PwC Internet Advertising Revenue Report: Full Year 2025

Jack joins the IAB with over 20 years of experience at platforms, brands, and agencies leading global research and insights initiatives that foster smarter business decisions. An enthusiastic data-driven storyteller, he’s passionate about exploring the boundaries of research to elevate industry intelligence and strives to inspire action through insights.

Prior to joining the IAB Jack led and scaled global research, insights, and measurement teams at rapidly emerging digital media platforms including Microsoft, EA, LinkedIn, and Spotify. Most recently Jack was at Reddit, where he established the Marketing Sciences organization responsible for advancing ad measurement capabilities and partnerships, producing research amplifying industry awareness and understanding of online communities, and uncovering contextual insights and identifying audience trends that tell the world about their world.

Jack and his teams have accepted awards from industry bodies such as the Advertising Research Foundation and the Insights Association, and he’s had the pleasure of sharing research findings in publications and on industry stages around the globe. He attended Washington University in St. Louis, earning degrees from the Olin School of Business and the Sam Fox School of Design & Visual Arts.

Stephen Krasnow is a Director in PwC’s Customer Transformation practice with over 12 years of experience advising clients across media, technology and telecommunication companies. He has spent 7+ years supporting the developing of the IAB Advertising Revenue Report and Podcast Advertising Revenue Report.

Scott is a Partner in PwC’s Deals Strategy practice with over 25 years experience in AdTech, Martech, e-Commerce & Media. He holds two US Patents in digital marketing technology.

From 2009 to 2018, Scott founded, served as CEO and sold what became two software companies: Ghostery and Evidon. The company exited in two profitable, all-cash transactions in 2017.

Scott spent 8 years at The New York Times Company, as GM of NYTimes.com and as President and CEO of About.com. His technology and media career began as Vice President and General Manager of Multex’s B2C division (acquired by Reuters after an IPO).

He has led over 50 diligence and strategy projects supporting Advent, Bain Capital, CVC, EQT, HIG, KKR, Warburg Pincus and other funds with a combined $500+ billion in AUM as well as leading publicly-listed media & technology companies.

Scott has an MBA from Harvard Business School and a BA from Brown University.

Luke Stillman, CFA, is a widely recognized expert on the global advertising economy, with more than a decade of experience leading market intelligence, consulting, and forecasting functions. Most recently serving as EVP, Market Insights, Demand and Strategic Innovation at Interpublic’s MAGNA, Luke helped establish one of the industry’s primary global sources for digital advertising data, oversaw forecasting of client billings covering more than $10 billion annually, and led an internal consulting practice serving publishers, ad tech platforms, and brands. His expertise spans digital advertising, search and social platforms, streaming, commerce media, and the emerging applications of artificial intelligence. He began his career on Wall Street, working more than five years in both buy side and sell side roles, and is a CFA Charterholder.