The New Playbook for Revenue Leaders

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at IAB (Interactive Advertising Bureau). In her role, she oversees engaging IAB’s 650+ members across all IAB’s vast initiatives, activities, and thought leadership programs. Under Sheryl’s watch are the IAB Member Engagement, Centers of Excellence, Research and Professional Development teams. She also oversees the IAB’s CRO Council, which brings industry revenue leaders together bi-weekly to address important industry issues.

Sheryl is a “net vet” with over 25 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.

In addition to her experience as a sales leader and executive team member, Sheryl brings years of talent development and training to her role. She is passionate about the industry and is committed to making the digital media landscape a great place for diverse talent to thrive and have a long and exciting career.

Sheryl is a current Board and Executive Committee member for IAB Tech Lab, and an active Board member for 212NYC and Sandy Hook Promise Media Advisory Board. Sheryl previously held Board positions for Makers, She Runs It, the NY Ad Club, Women in Communications, Inc., and IAB. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner). Sheryl is a member of Chief, an invitation only executive women’s networking organization.

Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey and New York City. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.