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Understanding Bias in AI for Marketing

Understanding Bias in AI for Marketing

A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence
Introduction: The Growing Role (and Risks) of AI in Advertising and Marketing

Companies that seek to be successful in the future should develop genuine relationships with their customers, built on trust. Customers reward these companies with deep engagement around products and services and accompanying brand loyalty which often cannot be acquired through monetary means. Marketing and advertising are key practices for developing customer relationships.

The underlying mechanisms for marketing and advertising are increasingly enhanced by artificial intelligence (AI) to help achieve all the benefits in efficiency and effectiveness. Great AI systems require fastidious design, development, deployment, and maintenance by teams forged through broad and diverse representation. Throughout the lifecycle of a . . .

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