Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
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  • Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
    Read More  
  • Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
    Read More  
  • Audio
    Audio
    Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
    Read More
  • Brand Safety
    Brand Safety
    Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
    Read More
  • Digital Video
    Digital Video
    Digital video is not just growing—it's dominating. According to the newly released 2025 IAB Digital Video Ad Spend & Strategy Report, digital video is set to capture nearly 60% of all U.S. TV/video ad spend in 2025, a staggering leap from just 29% in 2020. Driven by shifts in consumer behavior, platform innovations, and advertiser … Continued
    Read More

Recent Updates

Updates from the Media Center

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