Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
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  • As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
    Read More  
  • As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
    Read More  
  • Audio
    Audio
    As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
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  • Brand Safety
    Brand Safety
    As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
    Read More
  • Digital Video
    Digital Video
    As digital video formats continue to expand across web, social, CTV, and streaming platforms, the ability to consistently measure them has become more complicated—and more essential. From impression delivery to audience reach to outcome attribution, the signals, standards, and methodologies vary widely across environments. The IAB Anatomy Series was created to help the industry navigate … Continued
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Recent Updates

Updates from the Media Center

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