Marketing Luminaries to Share Insights on How to Build a 21st Century Brand in the Emerging ‘Direct-to-Consumer’ Economy
NEW YORK, NY (November 29, 2017) —The Interactive Advertising Bureau (IAB) announced today that brand marketing leaders Keith Weed, Chief Marketing and Communications Officer of Unilever, and Leonid Sudakov, President, Connected Solutions, of Mars Petcare, will headline the 2018 IAB Annual Leadership Meeting, February 11-13, 2018, in Palm Desert, CA. These industry luminaries will take on the conference theme of “How to Build a 21st Century Brand,” investigating marketing, data, and organizational strategies that will help brands to thrive in a digitally driven, consumer-centric economy.
The three-day powerhouse conference will bring together influencers from across the ecosystem to discuss how brands, publishers, and their partners can compete with emerging, agile companies to adapt and flourish in the ever-evolving interactive landscape. The event slate will feature mainstage keynotes along with interactive, agenda-setting Town Halls, which provide a critical forum for advertisers and publishers to wrangle with today’s most pressing issues. These sessions will be joined by a newly curated series of expert-led Master Classes—module courses that tap into the teaching prowess of real world business leaders and the accredited IAB Learning and Certification team, designed to make sure participants have the tools they need to help their teams succeed in the new digital economy. In addition, the conference will feature a new series of IAB Leadership Dialogues, promising intimate conversations with business, culture, and technology provocateurs who are reinventing their world.
“The IAB Annual Leadership Meeting has long served as the preeminent setting for the industry’s top executives to share their voices and prioritize what comes next in the highly competitive, rapidly evolving digital media and marketing landscape,” said Randall Rothenberg, President and CEO, IAB. “This year’s discussions and sessions—led by those at the vanguard of digital advertising—will help publishers and brands successfully navigate the new era of consumer-focused marketing.”
The 2018 IAB Annual Leadership Meeting will take place at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA. For more details or to register, please visit iab.com/alm.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
IAB Media Contact