Experienced Digital Advertising Leader Will Leverage Expertise to Drive Value In the Data Supply Chain for Publishers, Brand Marketers & Other Key Stakeholders
NEW YORK, NY (November 16, 2017) —The Interactive Advertising Bureau (IAB) today announced that Orchid Richardson has joined the trade organization as Vice President and Managing Director of the IAB Data Center of Excellence. Richardson has a successful track record in developing and integrating pivotal data solutions for prominent digital media companies, entertainment networks, and publications. Most recently, she served as General Manager of Publisher and Media Solutions at 33Across, Inc., where she led global business strategy and development for the company and its publisher partners.
In her new position at IAB, Richardson will drive the Data Center’s agenda, including developing publisher-specific data and automation best practices, directing new industry benchmarks, and working closely with the IAB Tech Lab to update standards for privacy, data security, and consumer data protection. She will also spearhead a series of educational events offering practical guidance on how to take full advantage of “Big Data.”
“Orchid has expertise in managing complex data systems and audience exchanges, and has a deep appreciation for the complexities involved in today’s ‘Big Data’ landscape,” said Patrick Dolan, Executive Vice President and COO, IAB. “Her insights and guidance will help advance data operations and best practices, increasing the value of digital marketing for all parties involved.”
“The IAB Data Center of Excellence plays a central role in the online advertising ecosystem, working on issues that directly affect the future success of the industry,” said Richardson. “It is vital that we not only demystify data in the marketplace, but offer straightforward counsel on how it can be leveraged to propel digital marketing ahead. Artificial intelligence is currently generating a lot of buzz, but how can advertisers effectively harness it at scale? This is just one of several questions I look forward to tackling in conjunction with the board of the IAB Data Center.”
While at 33Across, Inc., Richardson spearheaded the development and integration of the 33Across Real Platform with over 250 demand partners, building a product suite that was the catalyst for the company’s pivot into programmatic. She headed the launch of the Real Platform in 12 countries located in EMEA, LATAM, and North America. Before that she served as Head of Digital Sales Operations for Hearst Magazines and Senior Director of Digital Advertising Operations and Strategy for BET Networks. She has held management roles at other leading digital companies, including Everyday Health, Singer Direct (an Omnicom Media Group Company), and Multimedia Solutions.
A graduate of Spelman College and New York University’s Stern School of Business, Richardson holds a BA degree in business administration and international business.
Don’t miss the IAB Data Symposium on December 4, 2018 in NYC: https://www.iab.com/data-symposium/
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
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