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The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.
The IAB Data Center of Excellence will:
The Data Center welcomes industry thought leaders from technology and data service providers, DSP, SSP, Exchanges, publishers, retailers, verification services, research companies, attribution companies, and other interested parties.
IAB Data Center of Excellence Overview (PDF)
Train your team: IAB Data Solutions Certification
Data Driven Advertising
Participate in our IAB Councils and industry initiatives:
IAB Data Council IAB Programmatic Council
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