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The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.
IAB Data is focused on:
Please contact Dennis Buccheim at [email protected] for more information about IAB Data.
IAB Data Center of Excellence Overview (PDF)
The Data Center of Excellence welcomes industry thought leaders from technology and data service providers, DSP, SSP, Exchanges, publishers, retailers, verification services, research companies, attribution companies, and other interested parties.
Some of the Data initiatives include:
Data Driven Advertising
Train your team: IAB Data Solutions Certification
Participate in our industry initiatives by joining one of our IAB Committee(s):
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