IAB Data Symposium

December 4, 2017 New York

Traditional media and measurement is transitioning to a new world of data-driven marketing. With this evolution comes a need for publishers and marketers to focus on how data enables them to drive better results in their respective businesses, as well as how data can provide better experiences for consumers.

The one-day IAB Data Symposium convenes buyers and sellers to help shape the future of the industry by having their voices heard in agenda-setting town hall specifically geared toward the challenges and opportunities facing the main constituencies of this data-driven ecosystem: publishers, marketers, and consumers.

Walk away with actionable insights that answer:

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How does data power measurement, attribution, targeting, personalization, relevance, and monetization?
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How do transparency, quality, and identity block data from being most valuable?
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How does data-driven advertising enable effective user experiences, and how does privacy play a role?
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What are the greatest challenges and opportunities for publishers, marketers, and consumers in this data-driven ecosystem?
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What is the “state of data,” and how did 2017 turn out vs. expectations?
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How does AI enable more effective use of data?

FEATURED SPEAKERS

VENUE

Convene
237 Park Avenue
New York, NY 10016

REGISTER

Pricing

IAB Members
$895

Register by October 27 and save $100

Non Members
$1,195

Register by October 27 and save $100