Speakers & Moderators

• 
  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist
  

  Agenda Sessions

  Monday, Feb 2 – 12:25 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist

  ---

  Kevin Bacon is one of the foremost actors of his generation. His talent for balancing starring roles with powerful supporting characters in film, television and on stage has allowed him to build a varied and critically acclaimed body of work.

  With the support of his parents, Bacon left his native Philadelphia to become the youngest student at Circle in the Square Theatre in New York, where he studied until he made his film debut as “Chip” in “National Lampoon’s Animal House.” This led to roles in “Diner” and “Footloose,” the latter of which propelled him to stardom.

  Bacon has starred in a wide range of film genres, from action thrillers to romantic comedies to heavy dramas, and even the occasional musical. Just some of Bacon’s film credits include John Hughes’ “She’s Having a Baby,” “The Big Picture,” “Tremors,” “Flatliners,” Oliver Stone’s “JFK,” Rob Reiner’s “A Few Good Men,” “The River Wild” for which he received a Golden Globe Award nomination, “Murder in the First” for which he was named Best Actor by The Broadcast Film Critics Association and received Best Supporting Actor nominations from The Screen Actors Guild and the London Film Critics Circle, Ron Howard’s award-winning “Apollo 13,” Clint Eastwood’s Academy Award nominated film “Mystic River” and “The Woodsman” for which he received an IFP Spirit Award nomination.

  Additional film credits include Barry Levinson’s “Sleepers,” with Brad Pitt and Robert De Niro; “Balto,” “Picture Perfect,” with Jennifer Aniston; “Telling Lies in America”; “Wild Things”; David Koepp’s “Stir of Echoes”; the sleeper hit “My Dog Skip”; “Hollow Man”; “Trapped,” with Charlize Theron; “Beauty Shop”; Atom Egoyan’s “Where the Truth Lies”; “The Air I Breathe”; “Death Sentence”; “Rails & Ties”; “My One and Only,” with Renée Zellweger; James Gunn’s “Super”; and “Frost/Nixon,” which reunited him with “Apollo 13” director Ron Howard, “Crazy, Stupid, Love,” “Jayne Mansfield’s Car” by director Billy Bob Thornton, Matthew Vaughn’s “X-Men: First Class” and Legendary Picture’s reboot “The Toxic Avenger.”

  Bacon starred in Greg McLean’s horror film “The Darkness.” He also appeared in Scott Cooper’s “Black Mass” opposite Johnny Depp; he starred in the indie thriller “Cop Car” from Jon Watts, which premiered at the 2015 Sundance Film Festival, and he co-starred in “Patriots Day” alongside Mark Wahlberg, John Goodman and J.K. Simmons.

  In 2017, Kevin also starred in the television movie “Story of A Girl” which marked the directing debut of his wife Kyra Sedgwick. He’d go on to star in another film directed by Kyra in 2022 called “Space Oddity.”

  In 2020, he starred in the thriller movie, “You Should Have Left” alongside Amanda Seyfried. Bacon also ventured into the world of podcasts with Spotify and Funny or Die, releasing “The Last Degree of Kevin Bacon,” a scripted comedy podcast series in which Kevin satirized himself.

  Bacon was recently seen in the Netflix film “Leave the World Behind” with Julia Roberts, Mahershala Ali and Ethan Hawk, “Beverly Hills Cop: Axel F” with Eddie Murphy and in “MaXXXine,” the third in final installment in A24‘s first major horror franchise films, following “X” and “Pearl.”

  Upcoming, Bacon will star in the Michael J. Weithorn-directed film “The Best You Can” alongside his wife, Kyra Sedgwick. This marks the first time the couple has starred in a film together in twenty years. He also plays the villain in the upcoming “Toxic Avenger.”

  On the small screen, Bacon recently starred in “The Bondsman” for Amazon Prime Video and “Sirens” for Netflix as well as three seasons of the hit Showtime series, “City on a Hill” alongside Aldis Hodge. In addition to starring in the show, Bacon served as an executive producer and he directed the first episode of the second season.

  Bacon was also in Jill Soloway’s Amazon series “I Love Dick” alongside Kathryn Hahn. His portrayal earned him a Golden Globe Award nomination for Best Actor – Television Series Musical or Comedy.

  Bacon also starred for three seasons on the hit Fox series “The Following.” In 2009, he starred in the cable movie “Taking Chance,” for which he won a Golden Globe Award and a SAG Award. His other television credits include the public television staging of Lanford Wilson’s play, “Lemon Sky,” a production that teamed him with his then-future wife, Kyra Sedgwick; “The Gift,” the cable film “Enormous Changes at the Last Minute,” “Will & Grace,” HBO’s “Bored to Death” and he got his start on “The Guiding Light.”

  In 1996, Bacon made his directorial debut with “Losing Chase,” starring Kyra Sedgwick, Beau Bridges and Helen Mirren. The film was honored with three Golden Globe Award nominations. Bacon directed his second film, “Loverboy,” which he also produced. Bacon also directed several episodes of Sedgwick’s hit show, “The Closer.”

  Bacon’s stage work includes off-Broadway productions such as “Album,” “Poor Little Lambs” and “Getting Out.” He made his Broadway debut in 1983 with Sean Penn in “Slab Boys,” and starred in the 1986 production of Joe Orton’s “Loot.” He also starred in Theresa Rebeck’s comedy “Spike Heels.” In 2002, he starred in the one-man show “An Almost Holy Picture,” written by Heather McDonald.

  Bacon was seen onstage in the celebrated Los Angeles reading of Academy Award winner Dustin Lance Black’s play, “8.” The reading was a benefit for the American Foundation for Equal Rights and Broadway Impact to raise funds to overturn California’s Proposition 8, which banned same-sex marriage. Bacon starred alongside George Clooney, Brad Pitt, Martin Sheen, Jane Lynch, John C. Reilly amongst others.

  With his musician brother, Michael, Bacon is the other half of The Bacon Brothers, a successful band with a sound that he describes as “Forosoco” (which is the title of their first album) – Folk, Rock, Soul and Country. Already highly regarded and hugely successful on the national club circuit, they have recorded twelve albums and a concert DVD.

  At the 2007 Sundance Film Festival, Bacon launched SixDegrees.org, an organization that encourages people to become a celebrity for their cause by raising funds with a social fundraiser. The site connects people with celebrities to arrange drop-ins or shout-outs for their charity or cause. SixDegrees.org is social networking with a social conscience. With the support of SixDegrees.org, Kevin launched his podcast, “Six Degrees with Kevin Bacon,” this year. In the podcast, Kevin has fun conversations with his celebrity connections about their lives, passion projects and favorite charitable causes. Every episode also features the extraordinary changemakers behind these charitable organizations, who share inspirational stories about their efforts to motivate and bring about positive change in their communities. The podcast won a Webby Award this year for Best Podcast: Public Service and Activism.

  Bacon received the 2010 Joel Siegel Award from the Broadcast Film Critics Association in recognition of his outstanding film career and his charitable work with SixDegrees.org. In 2000, the Film Society of Lincoln Center honored Bacon for his extraordinary career in the film industry

  scroll for full bio
• 
  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate
  

  Agenda Sessions

  Sunday, Feb 1 – 4:25 PM PST

  The New Attention Economy: Creators, Culture, and Commerce with Remi Bader

  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate

  ---

  Trailblazing Fashion Figure, Content Creator, Model, Fashion Inclusivity and Mental Health Advocate, Remi Bader originally skyrocketed to fame for her viral “realistic clothing hauls” on TikTok, and quickly became a celebrated figure in fashion. Among the many high-profile outlets in which she has been lauded, Remi has been recognized by Vogue for having “a realistic point of view that resonates,” and heralded by Cosmopolitan as “a prominent voice for size inclusion in the fashion industry.” She has been recognized for her achievements and was selected for the 12th annual Forbes 30 Under 30 List in 2022 and was acknowledged on the Forbes Top Creators: Fashion 50 list in 2023.

  Resonating with her audience through relatable wit and heartfelt honesty, Remi captivates over 10 million followers daily while disrupting the fashion industry by leading conversations around body representation in media and size inclusivity in fashion brands. This year, she’s focusing on mental health. Remi penned an Op Ed for Nylon Magazine in May; which explained that mental health for her means not speaking on her own body or health journey, while still advocating for body representation and size inclusivity. She was a keynote speaker on three different SXSW panels in Austin, TX surrounding media, fashion, inclusivity and mental health, and led a conversation on mental health and beauty standards at the Rare Beauty x Ipsy Brand & Creator Forum this summer. She also attended the White House Creator Summit on Mental Health in October for Mental Health Awareness Day.

  Most recently, Remi released a first-of-its kind size-inclusive line for Sam’s Club that was covered by AdAge, People and Us Weekly. Titled “Edited By Remi,” the line was designed by Remi and her father, industry veteran Gary Bader, and opened doors into the size-inclusive market on a large scale, making fashionable, comfortable, chic and affordable clothes available online and in 102 stores across the US. In the same month, she released her innovative line of personal fans, “FanGirl” which sold wildly across Amazon, and partnered with Tower 28 make up, on her “It’s Okay To Be Sensitive” Lip Kit, of which 100% of proceeds went towards the reputable JED foundation.

  In past collaborations, Remi was appointed the Designer and Co-founder of Remi X Revolve; a collection featuring a size range from XXS to 4X. This marked the first time that the fashion retailer extended sizes above an XL for an in-house brand and partnered with a content creator to engage with customers to inform a collaboration. The second collection launched November of 2023 and implemented direct feedback from her followers from the first offering to ideate and design this new collection.

  Remi has served as a Victoria’s Secret PINK’s brand ambassador and size consultant. In her role, Remi tested PINK products as the brand expanded sizing across all apparel, supported and participated in the brand’s mental health initiatives, and mentored 250 PINK campus representatives across the country.

  Remi has become the go-to voice for brands to help educate her passionate community of consumers about the ways in which they are addressing size representation within their product offerings and marketing campaigns. In addition to REVOLVE and Victoria’s Secret PINK, Remi has collaborated with brands such as Dove, Mastercard, American Airlines, Valentino, Christian Siriano, Stuart Weitzman, Tommy Hilfiger, Amazon, YSL Beauty, Estée Lauder, L’Oreal, , Maybelline, Neutrogena, Jo Malone, Vitality, Bumble, Poppi and many others.

  Remi is based in New York City.

  scroll for full bio
• 
  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships
  

  Agenda Sessions

  Monday, Feb 2 – 2:35 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships

  ---

  Kalli Chapman is a seasoned media and sponsorship expert who’s passionate about driving business results through strategic partnerships, content and technology. As Vice President, Head of Global Media and Sponsorships at Prudential Financial, Kalli brings her extensive experience in media agency and brand-side leadership to the table, crafting hybrid media models that deliver real impact. When she’s not navigating the ever-changing media landscape, Kalli can be found cheering on her three energetic daughters in Essex County, NJ. With her unique blend of strategic vision and creative problem-solving, Kalli is a compelling voice on modern media and sponsorship strategies.

  scroll for full bio
• 
  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 4:00 PM PST

  Opening Remarks

  Sunday, Feb 1 – 6:40 PM PST

  Day 1 Closing Remarks

  Monday, Feb 2 – 9:25 AM PST

  IAB Keynote

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Monday, Feb 2 – 12:25 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Monday, Feb 2 – 6:30 PM PST

  Day 2 Closing Remarks

  Tuesday, Feb 3 – 11:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 12:35 PM PST

  Closing Remarks

  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer

  ---

  David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
  
  Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
  
  Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
  
  In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
  
  David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

  scroll for full bio
• 
  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Opening Remarks

  Monday, Feb 2 – 3:05 AM PST

  Collisions Ahead

  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media

  ---

  Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
  
  Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

  scroll for full bio
• 
  Jill Cress

  Chief Marketing and Experience Officer

  H&R Block

  H&R Block - Chief Marketing and Experience Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:45 PM PST

  The CMO Perspective

  Jill Cress

  Chief Marketing and Experience Officer

  H&R Block

  H&R Block - Chief Marketing and Experience Officer

  ---

  Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth.

  For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies.

  Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. In addition, she was the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There she held executive leadership roles in strategy and marketing, in addition to serving as country general manager for the United Kingdom and Ireland.

  Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, and Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50.

  Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband Todd and daughter Beatrix.

  scroll for full bio
• 
  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:35 AM PST

  Scaling Commerce Media for Sustainable Growth

  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer

  ---

  Dawn brings over 30 years of experience in advertising. She began as an agency owner and now serves as Chief Marketing Officer for Mortgage Solutions Financial, a national mortgage lender. An active member of the IAB and AAF, she’s earned multiple Addy Awards and served on her regional AAF board. Beyond marketing, Dawn is a two-time World Champion racer and an international broadcast commentator, having covered the SEA Games and Asian Games. She’s also a seasoned voiceover talent, lending her voice to national radio campaigns.

  scroll for full bio
• 
  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics

  ---

  As Senior Vice President of Sales Research & Analytics at SiriusXM Media, Keri Degroote is a recognized leader in advancing how audio is measured and valued across the industry. She oversees research that powers audience insights, ad effectiveness, and media mix modeling—helping brands and agencies make smarter, data-driven decisions and making it easier to measure audio. With decades of experience at some of the most influential media companies, Keri brings deep expertise in bridging rigorous analytics with strategic storytelling to unlock growth in an evolving media landscape.

  scroll for full bio
• 
  Angelina Eng

  Vice President, MAD Center & COE Operations

  IAB

  IAB - Vice President, MAD Center & COE Operations
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Angelina Eng

  Vice President, MAD Center & COE Operations

  IAB

  IAB - Vice President, MAD Center & COE Operations

  ---

  A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
  
  Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
  
  Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

  scroll for full bio
• 
  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Opening Remarks

  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

  ---

  Jamie Finstein joins the IAB with 15+ years of experience focused on digital strategy and investment, most recently at GroupM/WPP. During her time in the media agency world, Jamie worked with brands across a variety of industries including Luxury, CPG, Retail, Beauty to accelerate their digital media approaches, incorporating innovative tactics to help their businesses grow. Jamie lives in Brooklyn and enjoys spending time outdoors with her family.

  scroll for full bio
• 
  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product
  

  Agenda Sessions

  Monday, Feb 2 – 3:35 AM PST

  Building Trust Through AI Transparency

  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product

  ---

  Jeremy Flynn is the EVP, Head of Product at Horizon Media. He is responsible for driving the company’s AI-native product innovation and marketing intelligence to deliver superior client outcomes. At Horizon, Jeremy leads the development of Blu, the company’s AI-native integrated marketing platform, and is at the heart of its marketing intelligence platform, which prioritizes ethical and responsible AI with transparency in data sources, AI models, and decision-making. Previously, Jeremy led the development of Clear Channel Outdoor’s RADAR analytics suite, transforming how out-of-home (OOH) is measured, valued, and purchased. Earlier in his career, Jeremy held leadership roles at ShareThis and was an analyst at Morgan Stanley.

  scroll for full bio
• 
  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter
  

  Agenda Sessions

  Monday, Feb 2 – 2:35 AM PST

  Scaling Commerce Media for Sustainable Growth

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter

  ---

  Kerry Flynn is a media reporter at Axios and co-runs Media Trends Executive, a new membership program with Sara Fischer that provides exclusive news, data and analysis for media professionals. She keeps a close eye on advertising, marketing, digital media and the creator economy. She frequently moderates at events and conferences, including Advertising Week, SXSW and Cannes, and speaks on TV news, radio and podcasts. Kerry joined Axios from CNN, where she covered the business of media for CNN.com and the Reliable Sources newsletter. She previously reported on tech and social media at Digiday and Mashable. Kerry lives in Greenpoint, Brooklyn with her husband and their dog, Falkor. Her handle across social media platforms is @kerrymflynn.

  scroll for full bio
• 
  Caroline Giegerich

  VP, AI

  IAB

  IAB - VP, AI
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Opening Remarks

  Caroline Giegerich

  VP, AI

  IAB

  IAB - VP, AI

  ---

  Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics.

  scroll for full bio
• 
  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:40 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising

  ---

  Jeremi Teal Gorman is Chief Revenue Officer of Fanatics Advertising, leading cross-platform marketing and brand partnerships that connect brands with sports fans across content, commerce, and live experiences. Previously, she was President of Worldwide Advertising at Netflix, Chief Business Officer at Snap, and Global Head of Enterprise Advertising Sales at Amazon. Earlier, she held roles at Yahoo!, Variety, and Monster. An active angel investor and founding investor in Angel City FC, Jeremi also advises several companies and serves on the boards of Women for Women International, GameSquare Holdings, and Revitate. She earned her bachelor’s from UCLA and MBA from Penn State.

  scroll for full bio
• 
  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel
  

  Agenda Sessions

  Monday, Feb 2 – 3:35 AM PST

  Building Trust Without Breaking Engagement

  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel

  ---

  Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
  
  Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
  
  Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
  
  Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

  scroll for full bio
• 
  Jonathan Halvorson

  Senior Vice President, Consumer Experience & Digital Commerce

  Mondelēz International

  Mondelēz International - Senior Vice President, Consumer Experience & Digital Commerce
  

  Agenda Sessions

  Monday, Feb 2 – 3:05 AM PST

  Collisions Ahead

  Jonathan Halvorson

  Senior Vice President, Consumer Experience & Digital Commerce

  Mondelēz International

  Mondelēz International - Senior Vice President, Consumer Experience & Digital Commerce

  ---

  Jonathan Halvorson is a seasoned marketing and commercial leader with deep expertise in digital transformation, consumer experience, and commerce strategy. As Senior Vice President of Consumer Experience and Digital Commerce at Mondelēz International, he leads global teams driving the future of digital marketing, AI adoption, and data-driven consumer engagement across iconic brands like Cadbury, Oreo, Ritz, and Chips Ahoy.
  
  Throughout his career, Jon has blended strategic vision with operational rigor, delivering innovative solutions that elevate brand performance and unlock new growth opportunities. His leadership spans areas including global brand management, media investment, content creation, and the evolving landscape of digital and retail ecosystems. He is recognized for forging strong agency partnerships, pioneering the use of advanced analytics, and championing emerging technologies such as generative AI to transform how brands connect with consumers.
  
  Jon’s professional journey is also marked by thought leadership in the industry, with frequent engagement at forums like CES and Cannes Lions, and contributions to shaping the future of marketing and commerce. Beyond work, he’s an avid golfer, traveler, and former Ironman athlete who brings the same passion and drive to his personal pursuits.

  scroll for full bio
• 
  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:15 AM PST

  Keynote Fireside Chat

  Monday, Feb 2 – 5:45 PM PST

  Presentation by IAB Tech Lab

  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer

  ---

  Anthony Katsur is the Chief Executive Officer of IAB Tech Lab, the global leader in developing and setting technical standards for the digital advertising industry. In this role, he plays a pivotal part in driving innovation, promoting best practices, and establishing standards across the industry, ensuring that IAB Tech Lab members remain at the forefront of technological advancement, and that digital advertising can be transacted safely, efficiently and transparently.

  With over 25 years of experience in technology innovation, leadership, and business strategy—including roles at Nexstar, Sonobi, Rubicon, and DoubleClick—Anthony brings a wealth of knowledge and a strategic perspective to the AdTech sector. His extensive background enables him to navigate the complexities of the industry and spearhead initiatives that shape its future.

  Focused on collaboration and committed to excellence, Anthony is dedicated to transforming digital advertising and ensuring continued industry growth amid challenges such as increased privacy regulations, signal loss, and the rise of Connected TV (CTV). Under his leadership, IAB Tech Lab has launched critical standards and initiatives including the Global Privacy Platform, ACIF (Ad Creative ID Framework), and the Privacy Sandbox Task Force.

  scroll for full bio
• 
  Rowena Lam

  Senior Director, Privacy & Adress

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Privacy & Adress
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:35 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Rowena Lam

  Senior Director, Privacy & Adress

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Privacy & Adress

  ---

  Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.

  scroll for full bio
• 
  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network
  

  Agenda Sessions

  Monday, Feb 2 – 3:35 AM PST

  Trust or Bust

  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network

  ---

  Austin Leonard is Vice President and General Manager of DG Media Network at Dollar General. With over 20 years of experience in advertising, media, and retail technology, he leads strategy, operations, and growth for the company’s retail media business. Austin has held senior roles at Publicis/Epsilon, Walmart, Sam’s Club, Rakuten, and eBay. He earned his Bachelor of Science in business administration from the University of Florida and his Master of Business Administration in marketing from Georgia State University.

  scroll for full bio
• 
  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America

  ---

  Diana Lucas is Director of Marketing Science for North America at Meta Platforms, She oversees a team of data scientists and analytical consultants dedicated to advancing data-driven advertising strategies and measurement solutions across the US. With over 15 years of experience, Diana has held senior roles at Nielsen and NBC Universal, where she specialized in media analytics, strategic partnerships, and client solutions. She began her career in investment banking and holds a B.A. from the University of Chicago

  scroll for full bio
• 
  Ram Padmanabhan

  Managing Partner

  CSA Havas North America

  CSA Havas North America - Managing Partner
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Ram Padmanabhan

  Managing Partner

  CSA Havas North America

  CSA Havas North America - Managing Partner

  ---

  As Managing Partner of CSA North America at Havas Media Network, Ram leads a team of Data Science experts delivering end-to-end data and technology solutions designed to drive meaningful business growth. Prior to his current role, Ram oversaw the agency’s decision sciences and data engineering teams, building capabilities that power smarter, faster, and more effective marketing decisions.

  With experience spanning client, agency, and consulting roles, Ram brings deep expertise in data, technology, advanced analytics, and measurement. He and his team unlock opportunities to optimize marketing and media investments across diverse industries including consumer technology, financial services, retail, CPG, pharma, and automotive.

  Ram also serves on the IAB’s Measurement, Addressability, and Data Center Board, where he has helped shape the State of Data reports, contributed insights on Data Clean Rooms, and spoken at leading industry forums including the IAB Audience Summit in NYC in 2022 and the Measurement Leadership Summit in Glen Cove, NY in July 2025. He will join the jury for the upcoming Festival of Media North America.

  His work has consistently delivered measurable impact, most notably through marketing performance modeling initiatives that prove effectiveness for clients including one that earned a Gold Effie Award in 2025. In recognition of his contributions, Ram was named to Adweek’s Media Agency All Stars list in 2024.

  scroll for full bio
• 
  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer
  

  Agenda Sessions

  Monday, Feb 2 – 11:50 AM PST

  The Publisher’s Playbook for the Age of AI

  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer

  ---

  Sherry Phillips is the Chief Executive Officer at Forbes Media, leading the iconic brand through strategic growth and embracing innovation during a new era of media. 

  Under Sherry, Forbes is strategically building new revenue streams, expanding key platforms and franchises like its Creators Community, exploring AI’s potential and strengthening relationships with leading tech partners and top brands.

  A media executive with nearly 30 years of experience, Sherry has held various C-Level roles at Forbes over the course of her tenure.

  Sherry is a graduate of the University of Michigan, she currently resides outside of the Philadelphia area and enjoys spending time with her husband, four children and dog, Doug.

  scroll for full bio
• 
  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:45 PM PST

  The CMO Perspective

  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer

  ---

  Carryl Pierre-Drews is Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Programming, and Digital with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.
  
  Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019.
  
  Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network (NBCUniversal), where she led the integrated marketing, communications strategy, and client experiences teams. Notable successes under her leadership include: spearheading the trade strategy that boldly moved USA Network’s Upfront event into “Broadcast” week, the marketing partnership with Lexus and hit series Suits, as well as the communications strategy for the launches of Queen of the South, Colony, Christley Knows Best and Emmy® winner Mr. Robot.
  Carryl serves as Secretary for Pet Partners board of directors, is a member of the board of directors of Mohonk Preserve, and has been an active member of She Runs It for over 20 years, with six spent on the Board (2012-2018). In 2019 Carryl was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders. She was honored twice by CableFax Magazine as one of the most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The Influentials.”
  
  
  

  scroll for full bio
• 
  Shenan Reed

  Chief Media Officer, Global Marketing

  General Motors

  General Motors - Chief Media Officer, Global Marketing
  

  Agenda Sessions

  Sunday, Feb 1 – 4:05 PM PST

  Remarks from Outgoing IAB Chair

  Shenan Reed

  Chief Media Officer, Global Marketing

  General Motors

  General Motors - Chief Media Officer, Global Marketing

  ---

  Shenan Reed was appointed global chief media officer in January 2024.
  
  
  As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
  
  
  Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
  
  
  She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
  
  
  She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
  
  
  A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
  
  
  Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.

  scroll for full bio
• 
  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”
  

  Agenda Sessions

  Monday, Feb 2 – 11:20 AM PST

  Fireside Chat with Bozoma Saint John

  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  ---

  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass.

  Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.

  In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.

  Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.

  In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.

  As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.

  All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.

  scroll for full bio
• 
  Dr. Ramendra Singh

  Chief Data & Analytics Officer

  Horizon Commerce

  Horizon Commerce - Chief Data & Analytics Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Dr. Ramendra Singh

  Chief Data & Analytics Officer

  Horizon Commerce

  Horizon Commerce - Chief Data & Analytics Officer

  ---

  Dr. Ramendra (Ram) Singh is a data, analytics and technology veteran and currently serves as the Chief Data & Analytics Officer at Horizon Commerce, a Horizon Media company. Before Horizon, Dr. Singh served as the Chief Analytics Officer and Chief Product Officer for nearly a decade at large global organizations, such as Publicis Groupe. Prior to that, he led marketing, data, and product functions for large brands, in the capacity of Chief Marketing Officer and other C-Level Executive positions at organizations like Laureate Education, Sprint, AOL, and IBM. 

  Dr. Singh has launched and scaled multiple blockbuster SaaS analytics and AI products. He has developed these multi-billion-dollar products using advance measurement methods (Machine Learning, Deep Learning, Reinforcement Learning) in the areas of retail media, commerce, and performance marketing. Additionally, he has built and grown advanced analytics companies and business units, leading large global teams. He is also actively involved with academia in his quest for sharper and more evolved methods on using AI for measurement outcomes. His work has been covered by Forrester, AdAge, NBC Universal, Digiday, ANA, and other reputed organizations. 

  Singh acquired his Doctorate degree from University of Massachusetts Global, his M.B.A. from University of Maryland, and his B.S in Computer Science from Indian Institute of Technology.

  scroll for full bio
• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

  ---

  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

  scroll for full bio
• 
  Abi Subramanian

  Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

  Walgreens

  Walgreens - Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization
  

  Agenda Sessions

  Monday, Feb 2 – 2:35 AM PST

  Scaling Commerce Media for Sustainable Growth

  Abi Subramanian

  Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

  Walgreens

  Walgreens - Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

  ---

  Abi Subramanian is Group Vice President of Loyalty, Walgreens Advertising Group, and Owned Asset Monetization at Walgreens. He leads customer-centric strategies that strengthen loyalty, digital engagement, and growth across in-store, mobile, and online channels. Abi oversees the myWalgreens program, Walgreens Advertising Group, enterprise paid media, and data monetization as the company advances its digital transformation. With 16+ years of experience spanning Lowe’s One Roof Media Network, Sam’s Club Media Group, and KPMG, he brings deep expertise in marketing, technology, and customer strategy. He was named to Path to Purchase Institute’s 40 Under 40 (2023) and Retail TouchPoints’ Retail Innovator Awards (2022).

  scroll for full bio
• 
  Amber Tarshis

  Chief Marketing and Impact Officer

  TOMS Shoes

  TOMS Shoes - Chief Marketing and Impact Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:45 PM PST

  The CMO Perspective

  Amber Tarshis

  Chief Marketing and Impact Officer

  TOMS Shoes

  TOMS Shoes - Chief Marketing and Impact Officer

  ---

  Amber Tarshis is an accomplished retail and entertainment marketing executive, currently serving as Chief Brand & Impact Officer at TOMS. As part of the TOMS executive team, she leads all global marketing functions, including brand strategy, direct-to-consumer, wholesale, creative, and social impact, focusing on both growing the TOMS business and amplifying its positive impact in communities across the globe.
  Amber’s career spans an impressive array of senior leadership roles across top brands. Before joining TOMS, she served as CMO at Guess Jeans and PacSun, Senior Vice President at Victoria’s Secret stores, and Head of Marketing at PUMA North America. Her experience also extends to entertainment and media, where she held roles as Senior Vice President of Global Brand Management at Warner Bros. and CMO at Discovery Network’s Hub TV channel. Most recently, she was Chief Marketing & Creator Experience Officer at Jellysmack, the global creator company that helps the world’s top social media influencers grow their brands and syndicate their content across social platforms.
  Throughout her career, Amber has launched numerous high-profile, celebrity-led campaigns with stars like Heidi Klum, Johnny Depp, Kendall and Kylie Jenner, Gisele Bündchen, Tim Burton, and Rita Ora. Her marketing expertise encompasses brand strategy and identity development, performance marketing, advertising, event and experiential marketing, social media and influencer marketing, PR and corporate communications, product marketing, and go-to-market implementation.
  Amber serves as a Board Director for Coyuchi, Inc., the original organic luxury home goods brand. She holds a B.A. from the University of Pennsylvania and has been a member of the Television Academy of Arts & Sciences since 2011.

  scroll for full bio
• 
  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur
  

  Agenda Sessions

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur

  ---

  Kendall Toole is a lightning rod of energy, natural-born fighter, and dynamic athlete who knows how to harness the collective attention in any room. Kendall is a top fitness instructor, community builder, mental health advocate, content creator and lifestyle entrepreneur on a purpose-driven mission to empower others.

  Kendall has a background in performance and fitness, having spent time as a multi-sport athlete, amateur boxer, and actress. After graduating from USC’s prestigious School of Cinematic Arts, Kendall embarked on a career in content production at a leading social media platform where she soon realized her drive to change culture and empower communities, particularly women, to step into their light. This ultimately led Kendall to her role at Peloton, which catapulted her into pop culture stardom and viral reach on social media amassing a loyal fanbase of over 1.3 million through her ability to stay “Never Knocked Out.”

  Toole has been able to utilize her platform to build trust and share her insights into living a well-rounded, health-focused lifestyle. Whether she’s sharing a new recipe or recommending her favorite new workout set, her followers trust her to help guide them towards their fitness and lifestyle goals.

  Outside of fitness, Kendall advocates for causes close to her heart. She’s most passionate about
  destigmatizing mental health and standing as a change-maker for how society approaches 360 wellness. Kendall is fueled by leaving a positive mark on her audience by motivating those around her. Her impact extends far beyond the gym, leaving an indelible mark on those she touches by igniting their inner strength and encouraging them to find their voice.

  scroll for full bio
• 
  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead
  

  Agenda Sessions

  Monday, Feb 2 – 3:35 AM PST

  Trust or Bust

  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead

  ---

  Ryan Verklin, Senior Lead for Retail & Paid Media at Bayer, spearheaded the media team to win AdExchanger’s “Best In-House Media Operation” award, pioneering self-serve retail media across Bayer’s retail partners. He fuels growth for brands like Claritin, MiraLAX, and One A Day with innovative retail media strategies. As co-founder of AnthymTV, he launched a Free Ad-Supported Streaming TV App. Previously, at Omnicom and IPG, Ryan drove programmatic strategies for Procter & Gamble and Johnson & Johnson. Based in New York with a degree from University of Richmond, he’s passionate about reshaping retail media for a bolder, brighter future.

  scroll for full bio
• 
  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce
  

  Agenda Sessions

  Monday, Feb 2 – 3:05 AM PST

  Collisions Ahead

  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce

  ---

  As the Head of eCommerce at Nestlé Health Science U.S., Gabi leads the digital commerce strategy across Amazon, Omnichannel, and social commerce. With a deep focus on E2E digital shelf and operational excellence, Gabi and her team drive the transformation of eCommerce for NHSc’ consumer care and medical nutrition brands. Gabi’s approach is human-centric at all turns – from ways that brands can deliver for the connected consumer, to building high-performing teams empowered to move fast and think boldly. Prior to her current role, Gabi spent the last decade in digital-first brands across the health & wellness space in retail media, eCommerce, and commercial strategy functions.

  scroll for full bio
• 
  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:45 PM PST

  The CMO Perspective

  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer

  ---

  Allyson Witherspoon is chief marketing officer, Nissan U.S. and global brand advisor, where she is responsible for global brand strategy, US marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.

  Most recently, Witherspoon was corporate vice president, Global Marketing, Nissan Motor Co., Ltd. (NML). Prior to that, she served as, vice president, Marketing Communications and Media, where she was responsible for marketing communications and media, and model line/product marketing, focusing on revenue growth and profit generation for the Nissan brand and its dealer network in the U.S. She also served as general manager, Global Brand Engagement, Nissan Motor Co., Ltd., where she was responsible for leading and implementing Nissan’s global marketing and investment strategy, including creative, media, sponsorship, agency structure and heritage collection

  Prior to her role at NML, Witherspoon was the director of Marketing Communications and Media for INFINITI USA, where she developed the vision and led the execution of the brand’s cross-carline marketing strategy.

  Witherspoon brings over 20 years of automotive marketing experience working in senior roles with and on behalf of automotive OEMs.

  Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia.

  scroll for full bio
• 
  Heidi Zak

  Co-Founder & CEO

  ThirdLove

  ThirdLove - Co-Founder & CEO
  

  Agenda Sessions

  Monday, Feb 2 – 2:35 AM PST

  Scaling Commerce Media for Sustainable Growth

  Heidi Zak

  Co-Founder & CEO

  ThirdLove

  ThirdLove - Co-Founder & CEO

  ---

  Heidi is the Co-Founder and CEO of ThirdLove, a premium intimate apparel brand that helps women feel comfortable and confident starting with their first layer. The company is known for its inclusive sizing including its signature half-cup bras, as well as other elevated essentials including sports bras, underwear, and lounge. Over 20 million women have found their correct bra size through the virtual Fitting Room on thirdlove.com. Through its ‘Bras for All’ donation program the company has donated over $50 million of products to organizations such as I Support the Girls, and others that help in community efforts.

  scroll for full bio