Speakers & Moderators

• 
  Jesser

  Creator; Founder

  Bucketsquad

  Bucketsquad - Creator; Founder
  

  Agenda Sessions

  Monday, Feb 2 – 5:55 PM PST

  Building a Modern Media Business: Jesser on the Creator-Entrepreneur Journey

  Jesser

  Creator; Founder

  Bucketsquad

  Bucketsquad - Creator; Founder

  ---

  Jesse “Jesser” Riedel is one of the most influential creators in the world shaping the future of sports entertainment. As the founder of Bucketsquad, a creator-led sports and lifestyle company that merges content, commerce and community, he has built a blueprint for how digital creators can evolve their brands into global media enterprises. With more than 45 million followers across platforms and over 8 billion lifetime views on YouTube, Jesser has become a leading voice of his generation, redefining how millions of young fans watch, play and connect through sports.

  A lifelong basketball fan, Jesser began creating videos from his childhood bedroom in Los Angeles, driven by the simple goal of bringing people together through the game he loved. What started as pickup challenges with his brother has grown into a signature mix of competition, humor and storytelling that has made him one of the most recognizable figures in digital media. From imaginative game-show formats like Guess the NBA Player to large-scale creator basketball events, Jesser’s content reflects the energy, accessibility and authenticity that have come to define modern fandom.

  In 2024, Jesser’s creative evolution reached a milestone when he partnered directly with the NBA to produce the NBA x Jesser Stream, a live alternative broadcast of Pelicans vs. Warriors on NBA League Pass. Blending commentary, mini-games, audience Q&As and real-time interaction, the broadcast gave fans a participatory experience that mirrored the interactivity of his YouTube channel. For Jesser, it was more than a broadcast, it was a reflection of his mission to make sports more inclusive and interactive for the next generation of fans.

  His work has attracted collaborations with some of the biggest names in sports and culture, including Giannis Antetokounmpo, Luka Doncic, Eli Manning, Damian Lillard, James Harden, Saquon Barkley, Dwyane Wade, Bijan Robinson and Chet Holmgren. He has also partnered with leading brands such as Nike, Amazon, Meta, Netflix, Paramount, Fortnite, Powerade, Rakuten, SoFi, EA Sports, Nintendo, Seat Geek, Buffalo Wild Wings and Viacom. Now one of the NBA’s most visible creator partners, he served as the official fan vote host and judge for the 2025 NBA Slam Dunk Contest during All-Star Weekend in San Francisco, where he appeared courtside alongside Kevin Garnett and Tracy McGrady.

  Jesser’s entrepreneurial vision extends beyond content creation. In 2022, he launched Bucketsquad Apparel, a sportswear and streetwear brand that reflects his creative ethos and fan-first approach. Through direct-to-consumer growth and official collaborations with the NBA, NFL, and other major leagues, the company has become an eight-figure business and a cornerstone of the Jesser ecosystem, anchored by a dedicated creative team, global fan community, and growing portfolio of live events, merchandise and digital programming.

  A two-time Sports Creator of the Year at the Streamy Awards, Jesser continues to pioneer what it means to be both a creator and an entrepreneur. His inclusion on the cover of The Hollywood Reporter in 2025 cemented his status as a leading figure in the ongoing convergence of sports and digital culture. Whether filming with superstar athletes, hosting creator basketball events, or building new ventures under the Bucketsquad banner, Jesser represents a new era of sports entertainment, one where creators are not just part of the conversation, but leading it.

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• 
  Debra Aho Williamson

  Founder and Chief Analyst

  Sonata Insights

  Sonata Insights - Founder and Chief Analyst
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  Building Trust Through AI Transparency

  Debra Aho Williamson

  Founder and Chief Analyst

  Sonata Insights

  Sonata Insights - Founder and Chief Analyst

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  Debra Aho Williamson is the Founder and Chief Analyst of Sonata Insights, a research and advisory firm that helps advertisers understand how consumer AI usage is changing marketing and paid media. She has more than 20 years of experience analyzing shifts in the media landscape and the technologies that influence consumer decisions and brand strategy. Before founding Sonata Insights in 2024, Debra spent 19 years as an analyst at EMARKETER, where she was among the first researchers to define and quantify the rise of social media marketing and its effect on advertising.

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• 
  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO

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  Chelsey Alexander is a digital and retail commerce strategist and legacy builder with nearly two decades of experience at the intersection of big-brand power, emerging technology, and e-commerce transformation.

  A former Senior Vice President in the consumer-packaged goods industry, Chelsey has led and influenced over $4.5 billion in retail and e-commerce revenue across powerhouse companies including Bayer and Procter & Gamble, helping iconic brands navigate the evolving ecosystems of Amazon, Walmart, Target, CVS, Walgreens, and Kroger.

  Her career also includes experience in hypergrowth startups like Pharmapacks (Packable) — one of Amazon’s top third-party sellers during its planned SPAC phase. That chapter deepened her understanding of what drives — and tests — modern digital commerce, lessons she now channels into helping companies build more resilient, future-ready growth systems.

  Through her firm, Open Gate Consulting, Chelsey partners with CPG leaders and high-growth founders to design organizations built for the future of commerce — unlocking growth through clear strategy, capability building, and digital shelf excellence.

  Chelsey’s mission is to dismantle the gatekeeping in e-commerce strategy and business transformation. At Open Gate, insights are radically simple and immediately actionable, bridging the gap between corporate complexity and modern growth. Whether you’re scaling or reinventing, Chelsey brings clarity, creativity, and grounded strategy to the ever-changing world of commerce.

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• 
  Jamie Auslander

  Senior Vice President of Measurement, Research, & Analytics

  Infillion

  Infillion - Senior Vice President of Measurement, Research, & Analytics
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Jamie Auslander

  Senior Vice President of Measurement, Research, & Analytics

  Infillion

  Infillion - Senior Vice President of Measurement, Research, & Analytics

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  Jamie Auslander is the Senior Vice President of Research, Measurement & Analytics. At Infillion, he is responsible for campaign, product and audience insights. Jamie is the lead designer of ad effectiveness measurement and optimization technologies. Prior to Infillion, he ran measurement at TrueX from its acquisition by Fox’s Advanced Ad Products group and throughout its inclusion within ad solutions at the Walt Disney Company. He was a practice lead at Socratic Technologies, a San Francisco-based marketing research consultancy focused on applied marketing science. Jamie served as a Product Manager at Nielsen where he managed a broad range of measurement tools in the mobile technology sector. Jamie served as an analyst at Dow Jones working with venture capital and private equity clients. Jamie holds a BA in Political Science from Tulane University and an M.S. in International Economics from the University of Sydney.

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• 
  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist
  

  Agenda Sessions

  Monday, Feb 2 – 12:20 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist

  ---

  Kevin Bacon is one of the foremost actors of his generation. His talent for balancing starring roles with powerful supporting characters in film, television and on stage has allowed him to build a varied and critically acclaimed body of work.

  With the support of his parents, Bacon left his native Philadelphia to become the youngest student at Circle in the Square Theatre in New York, where he studied until he made his film debut as “Chip” in “National Lampoon’s Animal House.” This led to roles in “Diner” and “Footloose,” the latter of which propelled him to stardom.

  Bacon has starred in a wide range of film genres, from action thrillers to romantic comedies to heavy dramas, and even the occasional musical. Just some of Bacon’s film credits include John Hughes’ “She’s Having a Baby,” “The Big Picture,” “Tremors,” “Flatliners,” Oliver Stone’s “JFK,” Rob Reiner’s “A Few Good Men,” “The River Wild” for which he received a Golden Globe Award nomination, “Murder in the First” for which he was named Best Actor by The Broadcast Film Critics Association and received Best Supporting Actor nominations from The Screen Actors Guild and the London Film Critics Circle, Ron Howard’s award-winning “Apollo 13,” Clint Eastwood’s Academy Award nominated film “Mystic River” and “The Woodsman” for which he received an IFP Spirit Award nomination.

  Additional film credits include Barry Levinson’s “Sleepers,” with Brad Pitt and Robert De Niro; “Balto,” “Picture Perfect,” with Jennifer Aniston; “Telling Lies in America”; “Wild Things”; David Koepp’s “Stir of Echoes”; the sleeper hit “My Dog Skip”; “Hollow Man”; “Trapped,” with Charlize Theron; “Beauty Shop”; Atom Egoyan’s “Where the Truth Lies”; “The Air I Breathe”; “Death Sentence”; “Rails & Ties”; “My One and Only,” with Renée Zellweger; James Gunn’s “Super”; and “Frost/Nixon,” which reunited him with “Apollo 13” director Ron Howard, “Crazy, Stupid, Love,” “Jayne Mansfield’s Car” by director Billy Bob Thornton, Matthew Vaughn’s “X-Men: First Class” and Legendary Picture’s reboot “The Toxic Avenger.”

  Bacon starred in Greg McLean’s horror film “The Darkness.” He also appeared in Scott Cooper’s “Black Mass” opposite Johnny Depp; he starred in the indie thriller “Cop Car” from Jon Watts, which premiered at the 2015 Sundance Film Festival, and he co-starred in “Patriots Day” alongside Mark Wahlberg, John Goodman and J.K. Simmons.

  In 2017, Kevin also starred in the television movie “Story of A Girl” which marked the directing debut of his wife Kyra Sedgwick. He’d go on to star in another film directed by Kyra in 2022 called “Space Oddity.”

  In 2020, he starred in the thriller movie, “You Should Have Left” alongside Amanda Seyfried. Bacon also ventured into the world of podcasts with Spotify and Funny or Die, releasing “The Last Degree of Kevin Bacon,” a scripted comedy podcast series in which Kevin satirized himself.

  Bacon was recently seen in the Netflix film “Leave the World Behind” with Julia Roberts, Mahershala Ali and Ethan Hawk, “Beverly Hills Cop: Axel F” with Eddie Murphy and in “MaXXXine,” the third in final installment in A24‘s first major horror franchise films, following “X” and “Pearl.”

  Upcoming, Bacon will star in the Michael J. Weithorn-directed film “The Best You Can” alongside his wife, Kyra Sedgwick. This marks the first time the couple has starred in a film together in twenty years. He also plays the villain in the upcoming “Toxic Avenger.”

  On the small screen, Bacon recently starred in “The Bondsman” for Amazon Prime Video and “Sirens” for Netflix as well as three seasons of the hit Showtime series, “City on a Hill” alongside Aldis Hodge. In addition to starring in the show, Bacon served as an executive producer and he directed the first episode of the second season.

  Bacon was also in Jill Soloway’s Amazon series “I Love Dick” alongside Kathryn Hahn. His portrayal earned him a Golden Globe Award nomination for Best Actor – Television Series Musical or Comedy.

  Bacon also starred for three seasons on the hit Fox series “The Following.” In 2009, he starred in the cable movie “Taking Chance,” for which he won a Golden Globe Award and a SAG Award. His other television credits include the public television staging of Lanford Wilson’s play, “Lemon Sky,” a production that teamed him with his then-future wife, Kyra Sedgwick; “The Gift,” the cable film “Enormous Changes at the Last Minute,” “Will & Grace,” HBO’s “Bored to Death” and he got his start on “The Guiding Light.”

  In 1996, Bacon made his directorial debut with “Losing Chase,” starring Kyra Sedgwick, Beau Bridges and Helen Mirren. The film was honored with three Golden Globe Award nominations. Bacon directed his second film, “Loverboy,” which he also produced. Bacon also directed several episodes of Sedgwick’s hit show, “The Closer.”

  Bacon’s stage work includes off-Broadway productions such as “Album,” “Poor Little Lambs” and “Getting Out.” He made his Broadway debut in 1983 with Sean Penn in “Slab Boys,” and starred in the 1986 production of Joe Orton’s “Loot.” He also starred in Theresa Rebeck’s comedy “Spike Heels.” In 2002, he starred in the one-man show “An Almost Holy Picture,” written by Heather McDonald.

  Bacon was seen onstage in the celebrated Los Angeles reading of Academy Award winner Dustin Lance Black’s play, “8.” The reading was a benefit for the American Foundation for Equal Rights and Broadway Impact to raise funds to overturn California’s Proposition 8, which banned same-sex marriage. Bacon starred alongside George Clooney, Brad Pitt, Martin Sheen, Jane Lynch, John C. Reilly amongst others.

  With his musician brother, Michael, Bacon is the other half of The Bacon Brothers, a successful band with a sound that he describes as “Forosoco” (which is the title of their first album) – Folk, Rock, Soul and Country. Already highly regarded and hugely successful on the national club circuit, they have recorded twelve albums and a concert DVD.

  At the 2007 Sundance Film Festival, Bacon launched SixDegrees.org, an organization that encourages people to become a celebrity for their cause by raising funds with a social fundraiser. The site connects people with celebrities to arrange drop-ins or shout-outs for their charity or cause. SixDegrees.org is social networking with a social conscience. With the support of SixDegrees.org, Kevin launched his podcast, “Six Degrees with Kevin Bacon,” this year. In the podcast, Kevin has fun conversations with his celebrity connections about their lives, passion projects and favorite charitable causes. Every episode also features the extraordinary changemakers behind these charitable organizations, who share inspirational stories about their efforts to motivate and bring about positive change in their communities. The podcast won a Webby Award this year for Best Podcast: Public Service and Activism.

  Bacon received the 2010 Joel Siegel Award from the Broadcast Film Critics Association in recognition of his outstanding film career and his charitable work with SixDegrees.org. In 2000, the Film Society of Lincoln Center honored Bacon for his extraordinary career in the film industry

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• 
  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate
  

  Agenda Sessions

  Sunday, Feb 1 – 4:25 PM PST

  The New Attention Economy: Creators, Culture, and Commerce with Remi Bader

  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate

  ---

  Trailblazing Fashion Figure, Content Creator, Model, Fashion Inclusivity and Mental Health Advocate, Remi Bader originally skyrocketed to fame for her viral “realistic clothing hauls” on TikTok, and quickly became a celebrated figure in fashion. Among the many high-profile outlets in which she has been lauded, Remi has been recognized by Vogue for having “a realistic point of view that resonates,” and heralded by Cosmopolitan as “a prominent voice for size inclusion in the fashion industry.” She has been recognized for her achievements and was selected for the 12th annual Forbes 30 Under 30 List in 2022 and was acknowledged on the Forbes Top Creators: Fashion 50 list in 2023.

  Resonating with her audience through relatable wit and heartfelt honesty, Remi captivates over 10 million followers daily while disrupting the fashion industry by leading conversations around body representation in media and size inclusivity in fashion brands. This year, she’s focusing on mental health. Remi penned an Op Ed for Nylon Magazine in May; which explained that mental health for her means not speaking on her own body or health journey, while still advocating for body representation and size inclusivity. She was a keynote speaker on three different SXSW panels in Austin, TX surrounding media, fashion, inclusivity and mental health, and led a conversation on mental health and beauty standards at the Rare Beauty x Ipsy Brand & Creator Forum this summer. She also attended the White House Creator Summit on Mental Health in October for Mental Health Awareness Day.

  Most recently, Remi released a first-of-its kind size-inclusive line for Sam’s Club that was covered by AdAge, People and Us Weekly. Titled “Edited By Remi,” the line was designed by Remi and her father, industry veteran Gary Bader, and opened doors into the size-inclusive market on a large scale, making fashionable, comfortable, chic and affordable clothes available online and in 102 stores across the US. In the same month, she released her innovative line of personal fans, “FanGirl” which sold wildly across Amazon, and partnered with Tower 28 make up, on her “It’s Okay To Be Sensitive” Lip Kit, of which 100% of proceeds went towards the reputable JED foundation.

  In past collaborations, Remi was appointed the Designer and Co-founder of Remi X Revolve; a collection featuring a size range from XXS to 4X. This marked the first time that the fashion retailer extended sizes above an XL for an in-house brand and partnered with a content creator to engage with customers to inform a collaboration. The second collection launched November of 2023 and implemented direct feedback from her followers from the first offering to ideate and design this new collection.

  Remi has served as a Victoria’s Secret PINK’s brand ambassador and size consultant. In her role, Remi tested PINK products as the brand expanded sizing across all apparel, supported and participated in the brand’s mental health initiatives, and mentored 250 PINK campus representatives across the country.

  Remi has become the go-to voice for brands to help educate her passionate community of consumers about the ways in which they are addressing size representation within their product offerings and marketing campaigns. In addition to REVOLVE and Victoria’s Secret PINK, Remi has collaborated with brands such as Dove, Mastercard, American Airlines, Valentino, Christian Siriano, Stuart Weitzman, Tommy Hilfiger, Amazon, YSL Beauty, Estée Lauder, L’Oreal, , Maybelline, Neutrogena, Jo Malone, Vitality, Bumble, Poppi and many others.

  Remi is based in New York City.

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• 
  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development

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  Rick has significant experience across all parts of the marketing ecosystem including brand management, agency, media, digital, ad tech, data, analytics, and attribution. He started his career working on blue chip brands for several major NY ad agencies and then transitioned to the brand side at L’Oreal. After a successful stint launching and managing haircare brands, Rick took on a role running sales for Next Generation Radio, an industry association. After leaving NGR, Rick ran the NY Sales office for Alloy, helping to launch the largest teen ad network. Rick has also run sales teams at Music Mogul (a music start-up), Interactive One (a multi-cultural publisher), Specific Media/Viant, and Conversant, the identity platform and digital arm of Epsilon. Rick joined the IAB in October 2019 as SVP Member Engagement & Development.

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• 
  Alysia Borsa

  Chief Business Officer & President of Lifestyle, Health & Finance

  People Inc.

  People Inc. - Chief Business Officer & President of Lifestyle, Health & Finance
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Alysia Borsa

  Chief Business Officer & President of Lifestyle, Health & Finance

  People Inc.

  People Inc. - Chief Business Officer & President of Lifestyle, Health & Finance

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  Alysia Borsa is Chief Business Officer and President of Lifestyle, Health & Finance at People Inc. She runs the lifestyle, health and finance brands, the licensing business and the major platform partnerships for People Inc. She joined the company in 2011 and has held several other executive roles, including President of Digital, Chief Marketing Officer, and Chief Data Officer.

  Before joining People Inc., Alysia held senior positions in the technology, telecommunications and consulting sectors. She currently serves on the board of the IAB and the non-profit National 4-H Council. She received her MBA from The University of Western Ontario and her Honors Bachelor of Business from Wilfrid Laurier University.

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• 
  Andrea Brimmer

  Chief Marketing and Public Relations Officer

  Ally Financial Inc.

  Ally Financial Inc. - Chief Marketing and Public Relations Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Andrea Brimmer

  Chief Marketing and Public Relations Officer

  Ally Financial Inc.

  Ally Financial Inc. - Chief Marketing and Public Relations Officer

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  Andrea Brimmer is the chief marketing and PR officer of Ally Financial and is responsible for leading all aspects of the company’s integrated marketing and brand transformation, driving unprecedented growth and consumer engagement. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders, known for being a disruptive and culturally astute trailblazer. In 2024, she was inducted into the Forbes CMO Hall of Fame after being named a five-time honoree on the Forbes list of World’s Most Influential CMOs. She has also led Ally to being named to Fast Company’s list of Brands that Matter for three consecutive years.

  Brimmer holds several board positions with organizations including eHealth, Ad Council, Effie Worldwide, American Advertising Federation, Marketing and Media Alliance (MMA), and Women’s Sports Foundation. She earned her degree from Michigan State University and is now chair of the Professional Advisory Board for the College of Communication Arts and Sciences.

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• 
  Jennifer Brown

  Head of US Influencer Marketing & Talent Partnerships

  SHEIN

  SHEIN - Head of US Influencer Marketing & Talent Partnerships
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Jennifer Brown

  Head of US Influencer Marketing & Talent Partnerships

  SHEIN

  SHEIN - Head of US Influencer Marketing & Talent Partnerships

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  Jennifer Brown is the Head of U.S. Influencer Marketing and Talent Partnerships at SHEIN, where she leads creator strategy to drive brand awareness and growth. She has built and scaled the influencer marketing team, spearheading partnerships with top creators including Anitta, Lele Pons, Heather Rae El Moussa, JWoww, Cardi B, and Emma Chamberlain. Under her leadership, SHEIN has consistently ranked in CreatorIQ’s Top 10 Apparel Leaderboard. She lives in Los Angeles with her husband, their two daughters, and two beagles.

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• 
  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships

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  Kalli Chapman is a seasoned media and sponsorship expert who’s passionate about driving business results through strategic partnerships, content and technology. As Vice President, Head of Global Media and Sponsorships at Prudential Financial, Kalli brings her extensive experience in media agency and brand-side leadership to the table, crafting hybrid media models that deliver real impact. When she’s not navigating the ever-changing media landscape, Kalli can be found cheering on her three energetic daughters in Essex County, NJ. With her unique blend of strategic vision and creative problem-solving, Kalli is a compelling voice on modern media and sponsorship strategies.

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• 
  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 4:00 PM PST

  Opening Remarks

  Sunday, Feb 1 – 5:05 PM PST

  The Publisher’s Playbook for the Age of AI

  Sunday, Feb 1 – 6:50 PM PST

  Day 1 Closing Remarks

  Monday, Feb 2 – 9:25 AM PST

  IAB Keynote

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Monday, Feb 2 – 12:20 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Monday, Feb 2 – 6:20 PM PST

  Day 2 Closing Remarks

  Tuesday, Feb 3 – 11:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 12:35 PM PST

  Closing Remarks

  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer

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  David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
  
  Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
  
  Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
  
  In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
  
  David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

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• 
  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 3:00 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Tuesday, Feb 3 – 9:05 AM PST

  Is Incrementality Real or Just a Measurement Myth?

  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media

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  Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
  
  Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

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• 
  Craig Coleman

  SVP, Events and Programming

  IAB

  IAB - SVP, Events and Programming
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:40 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Craig Coleman

  SVP, Events and Programming

  IAB

  IAB - SVP, Events and Programming

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• 
  Molly Crawford

  EVP & Head of Public Policy

  IAB

  IAB - EVP & Head of Public Policy
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Policy, Platforms and the Public Square: A Fireside Chat with Congressman Eric Swalwell

  Molly Crawford

  EVP & Head of Public Policy

  IAB

  IAB - EVP & Head of Public Policy

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  Molly Crawford joins the IAB, as the Head of Public Policy, from the Federal Trade Commission, where she worked for 20 years on privacy and data security, advertising, and other consumer technology issues. Most recently, Ms. Crawford worked as a senior attorney in the Office of Congressional Relations, where she advised members of Congress and their personal and committee staff, as well as Commissioners and senior staff, on legislative and policy proposals that would affect the FTC. Previously, Ms, Crawford was Chief of Staff to FTC Chairman Joseph J. Simons. She has also served as Chief of Staff in the FTC’s Division of Privacy and Identity Protection, senior advisor to the Director of the FTC’s Bureau of Consumer Protection, and FTC detail to the U.S. Senate Committee on Commerce, Science, and Transportation, where she advised on privacy, data security, and other FTC-related matters.

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• 
  Jill Cress

  Chief Marketing and Experience Officer

  H&R Block

  H&R Block - Chief Marketing and Experience Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Jill Cress

  Chief Marketing and Experience Officer

  H&R Block

  H&R Block - Chief Marketing and Experience Officer

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  Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth.

  For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies.

  Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. In addition, she was the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There she held executive leadership roles in strategy and marketing, in addition to serving as country general manager for the United Kingdom and Ireland.

  Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, and Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50.

  Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband Todd and daughter Beatrix.

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• 
  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  Scaling Commerce Media for Sustainable Growth

  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer

  ---

  Dawn brings over 30 years of experience in advertising. She began as an agency owner and now serves as Chief Marketing Officer for Mortgage Solutions Financial, a national mortgage lender. An active member of the IAB and AAF, she’s earned multiple Addy Awards and served on her regional AAF board. Beyond marketing, Dawn is a two-time World Champion racer and an international broadcast commentator, having covered the SEA Games and Asian Games. She’s also a seasoned voiceover talent, lending her voice to national radio campaigns.

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• 
  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics

  ---

  As Senior Vice President of Sales Research & Analytics at SiriusXM Media, Keri Degroote is a recognized leader in advancing how audio is measured and valued across the industry. She oversees research that powers audience insights, ad effectiveness, and media mix modeling—helping brands and agencies make smarter, data-driven decisions and making it easier to measure audio. With decades of experience at some of the most influential media companies, Keri brings deep expertise in bridging rigorous analytics with strategic storytelling to unlock growth in an evolving media landscape.

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• 
  Paula Despins

  VP, Ads Measurement

  Amazon Ads

  Amazon Ads - VP, Ads Measurement
  

  Agenda Sessions

  Monday, Feb 2 – 12:10 PM PST

  Keynote Presentation by Amazon Ads

  Paula Despins

  VP, Ads Measurement

  Amazon Ads

  Amazon Ads - VP, Ads Measurement

  ---

  Paula Despins is Vice President of Ads Measurement for Amazon Ads, where she is responsible for campaign measurement, media planning, and clean room solutions. She oversees an organization of engineers, scientists, and product managers responsible for delivering advertising performance insights and enabling secure data collaborations through the Amazon Marketing Cloud clean room. She joined Amazon Ads in 2013 and previously managed advertiser brand insight products and machine learning for display advertising ranking and bidding. Prior to Amazon, she was VP, Data Science at American Express and earned graduate degrees in Applied Economics from the University of Wisconsin, where she researched computational economics and econometrics. She lives in Seattle with her husband, occasional visits from their three college-age daughters, and their beloved pack of dogs.

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• 
  Jasmine Enberg

  Co-Founder and Co-CEO

  Scalable

  Scalable - Co-Founder and Co-CEO
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Bucketsquad’s Blueprint: Building a Creator-Native Media Company

  Jasmine Enberg

  Co-Founder and Co-CEO

  Scalable

  Scalable - Co-Founder and Co-CEO

  ---

  Jasmine is Co-Founder and Co-CEO of Scalable, a media company focused on the business of the creator economy. Scalable includes a newsletter, podcast, research, in-person events and more. Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising and the creator economy. Her data-driven analysis and industry expertise help business leaders cut through the noise and navigate this fast-moving space. Jasmine is also an on-air media commentator and is frequently cited in major publications. She is also a regular guest on industry podcasts, webinars, and a speaker at live events.

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• 
  Angelina Eng

  Vice President, MAD Center & COE Operations

  IAB

  IAB - Vice President, MAD Center & COE Operations
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Secure Data Collaboration: Unlocking Incrementality and Attribution Across Buyer and Seller Partnerships

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Angelina Eng

  Vice President, MAD Center & COE Operations

  IAB

  IAB - Vice President, MAD Center & COE Operations

  ---

  A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
  
  Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
  
  Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

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• 
  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

  ---

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• 
  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

  ---

  Jamie Finstein joins the IAB with 15+ years of experience focused on digital strategy and investment, most recently at GroupM/WPP. During her time in the media agency world, Jamie worked with brands across a variety of industries including Luxury, CPG, Retail, Beauty to accelerate their digital media approaches, incorporating innovative tactics to help their businesses grow. Jamie lives in Brooklyn and enjoys spending time outdoors with her family.

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• 
  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  Scaling Commerce Media for Sustainable Growth

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter

  ---

  Kerry Flynn is a media reporter at Axios and co-runs Media Trends Executive, a new membership program with Sara Fischer that provides exclusive news, data and analysis for media professionals. She keeps a close eye on advertising, marketing, digital media and the creator economy. She frequently moderates at events and conferences, including Advertising Week, SXSW and Cannes, and speaks on TV news, radio and podcasts. Kerry joined Axios from CNN, where she covered the business of media for CNN.com and the Reliable Sources newsletter. She previously reported on tech and social media at Digiday and Mashable. Kerry lives in Greenpoint, Brooklyn with her husband and their dog, Falkor. Her handle across social media platforms is @kerrymflynn.

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• 
  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  Building Trust Through AI Transparency

  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product

  ---

  Jeremy Flynn is the EVP, Head of Product at Horizon Media. He is responsible for driving the company’s AI-native product innovation and marketing intelligence to deliver superior client outcomes. At Horizon, Jeremy leads the development of Blu, the company’s AI-native integrated marketing platform, and is at the heart of its marketing intelligence platform, which prioritizes ethical and responsible AI with transparency in data sources, AI models, and decision-making. Previously, Jeremy led the development of Clear Channel Outdoor’s RADAR analytics suite, transforming how out-of-home (OOH) is measured, valued, and purchased. Earlier in his career, Jeremy held leadership roles at ShareThis and was an analyst at Morgan Stanley.

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• 
  Tanya Forsheit

  Vice President and Chief Privacy Officer

  The New York Times Company

  The New York Times Company - Vice President and Chief Privacy Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Tanya Forsheit

  Vice President and Chief Privacy Officer

  The New York Times Company

  The New York Times Company - Vice President and Chief Privacy Officer

  ---

  Tanya Forsheit is Vice President and Chief Privacy Officer at The New York Times Company. Tanya also leads on Times Legal matters involving Consumer Compliance and Cybersecurity. Tanya has more than 25 years of experience advising on high-profile matters involving confidential data and other sensitive information. She previously led the privacy practice at several law firms including Loeb & Loeb and Frankfurt Kurnit. Tanya is a past President of the Women Lawyers Association of Los Angeles, a past Trustee of the Los Angeles County Bar Association (LACBA), and was the Founding Chair of LACBA’s Privacy and Cybersecurity Section. Tanya graduated from the University of Pennsylvania Law School in 1997.

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• 
  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO

  ---

  Gina Garrubbo is President and CEO of National Public Media (NPM), a subsidiary of NPR owned in partnership with PBS and WGBH. As a full-service corporate sponsorship organization, National Public Media supports the continued growth of NPR and the public media system via funding from corporate sponsors across multiple platforms, from broadcast radio and podcasts, to the NPR app and NPR.org. National Public Media includes NPM Creative, its in-house creative studio offering brands long-form custom audio production, including branded podcast production. NPM Creative won the 2022 PR Daily Content Marketing Award for Best Branded Podcast in partnership with YouTube.

  Prior to NPR, Garrubbo spent more than 20 years growing marketing and sales teams, launching brands and building companies, with extensive experience in both legacy and emerging media. She was one of the builders of women.com, one of the first websites for women, and BlogHer, a network of bloggers which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She sits on the Board of Directors of the Interactive Advertising Bureau (IAB), and Glen Highland Farm.

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• 
  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 3:30 AM PST

  Building Trust Through AI Transparency

  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI

  ---

  Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics.

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• 
  Richy Glassberg

  Co-Founder and Chief Executive Officer

  SafeGuard Privacy

  SafeGuard Privacy - Co-Founder and Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Richy Glassberg

  Co-Founder and Chief Executive Officer

  SafeGuard Privacy

  SafeGuard Privacy - Co-Founder and Chief Executive Officer

  ---

  A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.

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• 
  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 4:25 PM PST

  The New Attention Economy: Creators, Culture, and Commerce with Remi Bader

  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer

  ---

  Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
  
  Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
  
  In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
  
  Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).

  Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

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• 
  Jonah Goodhart

  Co-Founder and CEO

  Mobian

  Mobian - Co-Founder and CEO
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  Building Trust Through AI Transparency

  Jonah Goodhart

  Co-Founder and CEO

  Mobian

  Mobian - Co-Founder and CEO

  ---

  Jonah Goodhart is the Co-Founder and CEO of Mobian. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo). Jonah is also a partner in WGI Group, an investment group with over 100 investments in the technology space.

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• 
  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:40 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising

  ---

  Jeremi Teal Gorman is Chief Revenue Officer of Fanatics Advertising, leading cross-platform marketing and brand partnerships that connect brands with sports fans across content, commerce, and live experiences. Previously, she was President of Worldwide Advertising at Netflix, Chief Business Officer at Snap, and Global Head of Enterprise Advertising Sales at Amazon. Earlier, she held roles at Yahoo!, Variety, and Monster. An active angel investor and founding investor in Angel City FC, Jeremi also advises several companies and serves on the boards of Women for Women International, GameSquare Holdings, and Revitate. She earned her bachelor’s from UCLA and MBA from Penn State.

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• 
  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel
  

  Agenda Sessions

  Sunday, Feb 1 – 5:30 PM PST

  Policy Fireside Chat Keynote

  Monday, Feb 2 – 2:30 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel

  ---

  Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
  
  Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
  
  Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
  
  Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

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• 
  Jonathan Halvorson

  Chief Digital and Marketing Officer

  Kenvue

  Kenvue - Chief Digital and Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Jonathan Halvorson

  Chief Digital and Marketing Officer

  Kenvue

  Kenvue - Chief Digital and Marketing Officer

  ---

  Jonathan Halvorson is a seasoned marketing and commercial leader with deep expertise in digital transformation, consumer experience, and commerce strategy. As Senior Vice President of Consumer Experience and Digital Commerce at Mondelēz International, he leads global teams driving the future of digital marketing, AI adoption, and data-driven consumer engagement across iconic brands like Cadbury, Oreo, Ritz, and Chips Ahoy.
  
  Throughout his career, Jon has blended strategic vision with operational rigor, delivering innovative solutions that elevate brand performance and unlock new growth opportunities. His leadership spans areas including global brand management, media investment, content creation, and the evolving landscape of digital and retail ecosystems. He is recognized for forging strong agency partnerships, pioneering the use of advanced analytics, and championing emerging technologies such as generative AI to transform how brands connect with consumers.
  
  Jon’s professional journey is also marked by thought leadership in the industry, with frequent engagement at forums like CES and Cannes Lions, and contributions to shaping the future of marketing and commerce. Beyond work, he’s an avid golfer, traveler, and former Ironman athlete who brings the same passion and drive to his personal pursuits.

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• 
  Alex Himel

  VP, Wearables

  Meta

  Meta - VP, Wearables
  

  Agenda Sessions

  Monday, Feb 2 – 5:40 PM PST

  Keynote Presentation by Meta

  Alex Himel

  VP, Wearables

  Meta

  Meta - VP, Wearables

  ---

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• 
  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media

  ---

  Molly Hjelm is Corporate Vice President and Head of Retail Media at Ace Hardware, where she built and launched RedVest Media in 2025. With leadership roles at Kroger Precision Marketing, Dollar General Media Network, 84.51°, SPINS, and dunnhumby, Molly brings deep expertise in retail data, activation, and measurement. She’s passionate about building accountable media ecosystems that connect brands with real customers and drive tangible growth. At Ace, she’s leveraging scale, loyalty, and tech to deliver precision and performance. Molly’s career reflects a commitment to outcomes, innovation, and the people behind every purchase.

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• 
  Zack Kass

  Global AI Advisor and Former Head of Go-To-Market

  OpenAI

  OpenAI - Global AI Advisor and Former Head of Go-To-Market
  

  Agenda Sessions

  Monday, Feb 2 – 9:00 AM PST

  The Next Renaissance: Zack Kass on AI’s Real Impact and What’s Coming Next

  Zack Kass

  Global AI Advisor and Former Head of Go-To-Market

  OpenAI

  OpenAI - Global AI Advisor and Former Head of Go-To-Market

  ---

  Zack Kass is an advisor, researcher, keynote speaker, and the former Head of Go-To-Market at OpenAI.

  At OpenAI, Zack led the teams responsible for sales, partnerships, and customer success, turning the company’s cutting-edge research into real-world business solutions. He has personally advised executives across dozens of industries on deploying AI at scale.

  As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams—including Coca-Cola, Morgan Stanley, and Amgen—to help leaders navigate the rapidly evolving AI landscape.

  Zack’s mission is to ensure individuals, businesses, and governments are active participants in the AI-powered future by making the technology both understandable and actionable. He is recognized as one of the foremost thinkers in applied AI, with his insights featured in Fortune, Newsweek, Entrepreneur, AdAge, and Business Insider.

  Beyond his advisory work, Zack also supports AI education and research at the University of Virginia. He holds a BA from the University of California, Berkeley, and currently resides in Santa Barbara, California.

  Advisory Services

  Zack and his team also help organizations navigate the complexities of AI adoption, providing leadership with the strategies and frameworks needed to drive real business impact. As AI strategists and business transformation experts, they work closely with executive teams to identify challenges, assess opportunities, and implement AI solutions that prepare companies for the future of work.

  Through boardroom advisory, executive workshops, and strategy consulting, Zack provides the insight and practical guidance needed to integrate AI effectively. While the team is committed to delivering successful business outcomes, the broader mission is to contribute to an optimistic AI future by empowering organizations to innovate, operate more efficiently, and ultimately expand human potential.

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• 
  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Monday, Feb 2 – 11:50 AM PST

  Presentation by IAB Tech Lab

  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer

  ---

  Anthony Katsur is the Chief Executive Officer of IAB Tech Lab, the global leader in developing and setting technical standards for the digital advertising industry. In this role, he plays a pivotal part in driving innovation, promoting best practices, and establishing standards across the industry, ensuring that IAB Tech Lab members remain at the forefront of technological advancement, and that digital advertising can be transacted safely, efficiently and transparently.

  With over 25 years of experience in technology innovation, leadership, and business strategy—including roles at Nexstar, Sonobi, Rubicon, and DoubleClick—Anthony brings a wealth of knowledge and a strategic perspective to the AdTech sector. His extensive background enables him to navigate the complexities of the industry and spearhead initiatives that shape its future.

  Focused on collaboration and committed to excellence, Anthony is dedicated to transforming digital advertising and ensuring continued industry growth amid challenges such as increased privacy regulations, signal loss, and the rise of Connected TV (CTV). Under his leadership, IAB Tech Lab has launched critical standards and initiatives including the Global Privacy Platform, ACIF (Ad Creative ID Framework), and the Privacy Sandbox Task Force.

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• 
  Ashly Knox

  Chief Marketing Officer

  Henson Shaving

  Henson Shaving - Chief Marketing Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Metrics, Attribution, and ROI in a Mature Creator Economy

  Ashly Knox

  Chief Marketing Officer

  Henson Shaving

  Henson Shaving - Chief Marketing Officer

  ---

  Ashly Knox is the CMO of Henson Shaving, where he helped scale the brand to become one of the fastest-growing companies in Canada. Known for his data-driven creativity, Ashly pioneered Henson’s YouTube strategy—leveraging creator trust and psychographic targeting to unlock profitable growth in a low-LTV category. Ashly’s work sits at the intersection of brand, performance, and product: always focused on solving real customer problems without gimmicks. He’s passionate about challenger brands, meaningful partnerships, and creating value that compounds.

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• 
  Rowena Lam

  Senior Director of Product, Privacy and Data

  IAB Tech Lab

  IAB Tech Lab - Senior Director of Product, Privacy and Data
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:30 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Rowena Lam

  Senior Director of Product, Privacy and Data

  IAB Tech Lab

  IAB Tech Lab - Senior Director of Product, Privacy and Data

  ---

  Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.

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• 
  Rowena Lam

  Senior Director, Privacy & Adress

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Privacy & Adress
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:30 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Rowena Lam

  Senior Director, Privacy & Adress

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Privacy & Adress

  ---

  Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.

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• 
  Marie Lee

  Chief Marketing Officer

  Princess Cruises

  Princess Cruises - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Marie Lee

  Chief Marketing Officer

  Princess Cruises

  Princess Cruises - Chief Marketing Officer

  ---

  Marie Lee serves as Chief Marketing O2icer for Princess Cruises, bringing more than 20 years of experience in customer-centric, data-driven marketing strategies within the travel and hospitality industries. Promoted to this role in 2025, Marie oversees brand positioning and creative development across all marketing and communications channels – owned, earned, and paid – to deepen Princess’ leadership within the cruise industry. Marie joined Princess Cruises in November 2022 as vice president of media & digital performance marketing.

  Prior to joining Princess Cruises, Marie Lee built a distinguished career at Disney Parks, Experiences and Products, where she was recognized for pioneering audience-centric marketing campaigns that elevated the spectrum of Disney Destinations. During her tenure, she advanced
  consumer engagement and experience initiatives through various leadership roles, including Director of Customer Engagement Strategy, Planning & Integration and CRM Director for Walt Disney World. Her work consistently blended creativity with analytics to set new standards for personalized guest communications and interactions.

  Throughout her career, Marie has been known for her ability to inspire high-performing teams. Her instinct for creating meaningful connections and shaping experiences that resonate across generations paired with a deep expertise in marketing, positions her to guide Princess Cruises into its next era of growth and brand distinction.

  Marie Lee holds an MBA with an emphasis in marketing from Crummer Graduate School of Business at Rollins College and a bachelor’s degree in communications from Penn State University. She is passionate about celebrating wins – both big and small, facing challenges head on with
  courage and grit, driving innovation, and creating teams that achieve greatness together

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• 
  Rich LeFurgy

  General Partner

  Archer Advisors

  Archer Advisors - General Partner
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Rich LeFurgy

  General Partner

  Archer Advisors

  Archer Advisors - General Partner

  ---

  Rich LeFurgy has been a board director, strategic advisor, and early-stage investor in over 70 digital marketing companies.

  His career has spanned 6 professions, including ad agency executive (NW Ayer), industry association leader (IAB Founding Chairman), digital ad sales pioneer (Starwave/ESPN.com), Venture Capitalist (WaldenVC), consultant (Archer Advisors), and industry educator (4A’s).

  Rich has received the IAB Lifetime Achievement Award, been inducted into the Advertising Age Interactive Hall of Fame, and named by USA Today as “the Johnny Appleseed of online advertising.” He was also awarded the Hal Riney Icon of Marketing award from the Bay Area Interactive Group (sfBIG) and the Adtech Industry Achievement Award.

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• 
  Keith Lehman

  Global Director, Digital Commerce Marketing and Retail Media

  Colgate-Palmolive

  Colgate-Palmolive - Global Director, Digital Commerce Marketing and Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Keith Lehman

  Global Director, Digital Commerce Marketing and Retail Media

  Colgate-Palmolive

  Colgate-Palmolive - Global Director, Digital Commerce Marketing and Retail Media

  ---

  Keith is a digital transformation leader dedicated to helping iconic CPG brands win in Digital Commerce. As Global Director at Colgate-Palmolive, Keith architects global strategies for retail media and the digital shelf that drive growth and create tangible competitive advantages. With a career built on pioneering new channels, scaling complex digital ecosystems, and even launching his own D2C brand from scratch, he thrives on the challenge of building the future of online retail.

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• 
  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network

  ---

  Austin Leonard is Vice President and General Manager of DG Media Network at Dollar General. With over 20 years of experience in advertising, media, and retail technology, he leads strategy, operations, and growth for the company’s retail media business. Austin has held senior roles at Publicis/Epsilon, Walmart, Sam’s Club, Rakuten, and eBay. He earned his Bachelor of Science in business administration from the University of Florida and his Master of Business Administration in marketing from Georgia State University.

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• 
  Alison Levin

  President of Advertising and Partnerships

  NBCUniversal

  NBCUniversal - President of Advertising and Partnerships
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Alison Levin

  President of Advertising and Partnerships

  NBCUniversal

  NBCUniversal - President of Advertising and Partnerships

  ---

  Alison Levin is the President of Advertising & Partnerships at NBCUniversal. Reporting into Mark Marshall, Levin is responsible for shaping and executing the division’s audience focused sales strategy, and has oversight of all advertising sales initiatives for NBCUniversal across national, local, global, SMB Growth, Peacock, sports and Olympic and Paralympic Sales.

  Before joining NBCUniversal, Levin served as Vice President of Global Ad Revenue and Marketing Solutions at Roku where she led the new product and go-to-market strategy for the company’s advertising business, including the TV streaming division. As the first ad sales hire for the company, Levin shaped Roku’s early value proposition with advertisers and built out the ad sales and support teams both in the U.S. and internationally, including marketing, research, analytics, publishing partnerships, strategy and more. Prior to Roku, she was a sales executive with YuMe, managing key accounts for its ad tech business, and has held sales positions with IAC and BusinessWeek.

  Levin has received industry-wide recognition and was named to the 2019 Ad Age 40 Under 40 List, the 2019 NYC Television Week’s 40 Under 40 List, the 2020 Cynopsis Top Women in Media List, the 2021 Multichannel News Wonder Women Honoree List, and the 2023 Campaign US Inspiring Women Honoree List. She holds a B.A. from Boston University.

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• 
  Jim Louderback

  Editor and CEO

  Inside the Creator Economy

  Inside the Creator Economy - Editor and CEO
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Jim Louderback

  Editor and CEO

  Inside the Creator Economy

  Inside the Creator Economy - Editor and CEO

  ---

  Jim Louderback is Editor and CEO of Inside the Creator Economy, a LinkedIn newsletter read by 35,000+ media and creator industry leaders. He previously ran VidCon, scaled Revision3, and led PC Magazine. Jim curates stages, advises brands, and tracks what’s next in media, tech, and the creator economy.

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• 
  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America

  ---

  Diana Lucas is Director of Marketing Science for North America at Meta Platforms, She oversees a team of analytical consultants dedicated to advancing data-driven advertising strategies and measurement solutions across the US. With over 15 years of experience, Diana has held senior roles at Nielsen and NBC Universal, where she specialized in media analytics, strategic partnerships, and client solutions. She began her career in investment banking and holds a B.A. from the University of Chicago.

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• 
  Stephanie Mazzamaro

  SVP Programmatic, Addressability, and Ops

  The Arena Group

  The Arena Group - SVP Programmatic, Addressability, and Ops
  

  Agenda Sessions

  Monday, Feb 2 – 2:10 AM PST

  Keynote Fireside Chat

  Stephanie Mazzamaro

  SVP Programmatic, Addressability, and Ops

  The Arena Group

  The Arena Group - SVP Programmatic, Addressability, and Ops

  ---

  Stephanie Mazzamaro is the SVP, Programmatic, Addressability, and Operations at The Arena Group, bringing over 15 years of experience as a dynamic data strategist and visionary leader.

  She is renowned for architecting comprehensive data strategies, designing innovative data products, and aligning cross-functional teams to drive data-informed solutions. In her current role, she oversees the full spectrum of programmatic strategy, ad operations, and revenue monetization, focusing on developing scalable frameworks and integrating advanced addressability solutions for future-proof growth.

  A recognized subject matter expert, Stephanie leverages deep expertise in 1P data, identity resolution, and data storytelling. Her exceptional contributions have been recognized with the 2022 AdMonsters Top Women in Media & Tech Award and the 2022 Cynopsis Top Women in Media recognition.

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• 
  Ryan McConville

  EVP, Chief Product Officer, Advertising Products & Solutions

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Products & Solutions
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Ryan McConville

  EVP, Chief Product Officer, Advertising Products & Solutions

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Products & Solutions

  ---

  Ryan McConville, EVP, Chief Product Officer, Advertising Products & Solutions, NBCUniversal Advertising & Partnerships

  Ryan McConville serves as EVP, Chief Product Officer, Advertising Products & Solutions at NBCUniversal Advertising and Partnerships. In this role, Ryan leads a team of product managers and ad operations specialists who are dedicated to developing technology-driven solutions that drive growth and lead marketplace transformation. He is responsible for overall product delivery of NBCU’s One Platform ad tech stack, a unified advertising solution that enables marketers to reach audiences across all screens and formats.

  Ryan has over 20 years of experience in media and advertising technology, leading change and stewarding strategy and sales growth in this fast-growing space. Prior to joining NBCUniversal in 2019, he served as President and Chief Operating Officer of KARGO, where he was responsible for building the company’s global mobile ad tech business and leading the product, technology, operations, sales and partnerships functions. Before KARGO, McConville served in various leadership and development roles at ad tech platform Vdopia, as well as Bauer Media, Wenner Media, Rolling Stone, and In Touch Weekly.

  Ryan is the recipient of a fellowship from Wharton’s Mack Institute for Innovation Management for research on the use of consumer data in advertising. And he has been awarded three U.S. Patents. He holds a B.A. in English from Cornell University and an MBA in Management from University of Pennsylvania’s Wharton School of Business.

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• 
  Jennifer Mennes

  VP, Global Head of Digital Marketing & Strategy

  Mondelez International

  Mondelez International - VP, Global Head of Digital Marketing & Strategy
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  Jennifer Mennes

  VP, Global Head of Digital Marketing & Strategy

  Mondelez International

  Mondelez International - VP, Global Head of Digital Marketing & Strategy

  ---

  Jennifer is a media and communications executive with a focus on consumer strategies and experiences across mature and emerging markets. A problem solver with exceptional ability to digest new information, master new techniques and translate knowledge to others in highly engaged environments. Proven track record in delivering impactful short and long term business results. ​

  In her current role as VP, Global Head of Digital Marketing & Strategy at Mondelez International, Jennifer is responsible for driving digital transformation across the organization, including digital partnerships and investments, consumer data, owned digital experiences and Generative AI. In her prior role as Director of Global Media Strategy & Planning, Jennifer lead the creation of superior holistic consumer experiences that built stronger brands and influence over $1.3BN in investment through advancing media excellence across local markets. She led major strategic initiatives resulting in $750MM in incremental Net Revenue and over 100% ROI growth. Her work at Mondelez has included the implementation of a new media agency ecosystem, leadership of a comprehensive restructuring of media investment and partnerships, embedded digital first mindsets through Empathy@Scale, and the launch of the “Digital Accelerator”, our approach to organic social conversations and the launch of Mondelez GENAI solution – AIDA.​

  Jennifer’s extensive media, digital and content background included roles within TD Bank and Post Foods where she established centers of excellence for the organizations. Prior to shifting to the “client side”, Jennifer was SVP Group Account Director at Havas Media managing major CPG businesses for the agency, including Groupe Danone and Reckitt Benckiser.​

  She currently lives in Glen Rock, New Jersey with her husband John and two daughters, Kaitlyn and Sofia. Jennifer was awarded the 2019 Working Mother of the Year Award by SheRunsIt and was named a Campaign US Female Frontier 2020 honoree.

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• 
  Zach Miller

  President

  Bucketsquad

  Bucketsquad - President
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Bucketsquad’s Blueprint: Building a Creator-Native Media Company

  Zach Miller

  President

  Bucketsquad

  Bucketsquad - President

  ---

  Zach Miller is the President of Bucketsquad, the content and commerce company built around YouTube Top Creator Jesser. Prior to joining Bucketsquad Zach led Content Strategy & Business Development for Spotify. He has also served in leadership positions at NBCU News Group and streaming and ecommerce startups Aaptiv and Spring, and as a Technology and Media Consultant at McKinsey & Company. Zach holds an MBA from Wharton and an MFA from USC. He lives in New York with his wife Alissa, his two daughters Joey and Izzy, and his dog Lou.

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• 
  Peter Naylor

  Chief Client Officer

  Nielsen

  Nielsen - Chief Client Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Peter Naylor

  Chief Client Officer

  Nielsen

  Nielsen - Chief Client Officer

  ---

  Peter Naylor is the Chief Client Officer at Nielsen. He is a seasoned global advertising leader who has driven revenue growth and innovation at Netflix, Snap, Hulu, and NBCU. With deep expertise across traditional media, streaming, social, and emerging platforms, he has launched groundbreaking advertising products for many companies, scaled Hulu’s ad business to $1.5B, and most recently launched Netflix’s global ad-supported tier. Recognized with IAB’s Lifetime Achievement Award, Peter also serves as a board member and board advisor helping both tech-enabled startups and purpose-led nonprofits grow and thrive.

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• 
  Ram Padmanabhan

  Managing Partner

  CSA Havas North America

  CSA Havas North America - Managing Partner
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Ram Padmanabhan

  Managing Partner

  CSA Havas North America

  CSA Havas North America - Managing Partner

  ---

  As Managing Partner of CSA North America at Havas Media Network, Ram leads a team of Data Science experts delivering end-to-end data and technology solutions designed to drive meaningful business growth. Prior to his current role, Ram oversaw the agency’s decision sciences and data engineering teams, building capabilities that power smarter, faster, and more effective marketing decisions.

  With experience spanning client, agency, and consulting roles, Ram brings deep expertise in data, technology, advanced analytics, and measurement. He and his team unlock opportunities to optimize marketing and media investments across diverse industries including consumer technology, financial services, retail, CPG, pharma, and automotive.

  Ram also serves on the IAB’s Measurement, Addressability, and Data Center Board, where he has helped shape the State of Data reports, contributed insights on Data Clean Rooms, and spoken at leading industry forums including the IAB Audience Summit in NYC in 2022 and the Measurement Leadership Summit in Glen Cove, NY in July 2025. He will join the jury for the upcoming Festival of Media North America.

  His work has consistently delivered measurable impact, most notably through marketing performance modeling initiatives that prove effectiveness for clients including one that earned a Gold Effie Award in 2025. In recognition of his contributions, Ram was named to Adweek’s Media Agency All Stars list in 2024.

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• 
  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:05 PM PST

  The Publisher’s Playbook for the Age of AI

  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer

  ---

  Sherry Phillips is the Chief Executive Officer at Forbes Media, leading the iconic brand through strategic growth and embracing innovation during a new era of media. 

  Under Sherry, Forbes is strategically building new revenue streams, expanding key platforms and franchises like its Creators Community, exploring AI’s potential and strengthening relationships with leading tech partners and top brands.

  A media executive with nearly 30 years of experience, Sherry has held various C-Level roles at Forbes over the course of her tenure.

  Sherry is a graduate of the University of Michigan, she currently resides outside of the Philadelphia area and enjoys spending time with her husband, four children and dog, Doug.

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• 
  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer

  ---

  Carryl Pierre-Drews is Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Programming, and Digital with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.
  
  Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019.
  
  Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network (NBCUniversal), where she led the integrated marketing, communications strategy, and client experiences teams. Notable successes under her leadership include: spearheading the trade strategy that boldly moved USA Network’s Upfront event into “Broadcast” week, the marketing partnership with Lexus and hit series Suits, as well as the communications strategy for the launches of Queen of the South, Colony, Christley Knows Best and Emmy® winner Mr. Robot.
  Carryl serves as Secretary for Pet Partners board of directors, is a member of the board of directors of Mohonk Preserve, and has been an active member of She Runs It for over 20 years, with six spent on the Board (2012-2018). In 2019 Carryl was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders. She was honored twice by CableFax Magazine as one of the most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The Influentials.”
  
  
  

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• 
  Shenan Reed

  Chief Media Officer, Global Marketing

  General Motors

  General Motors - Chief Media Officer, Global Marketing
  

  Agenda Sessions

  Sunday, Feb 1 – 4:05 PM PST

  Remarks from Outgoing IAB Chair

  Shenan Reed

  Chief Media Officer, Global Marketing

  General Motors

  General Motors - Chief Media Officer, Global Marketing

  ---

  Shenan Reed was appointed global chief media officer in January 2024.
  
  
  As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
  
  
  Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
  
  
  She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
  
  
  She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
  
  
  A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
  
  
  Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.

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• 
  Dr. Jonathan Roberts

  Chief Innovation Officer

  People Inc.

  People Inc. - Chief Innovation Officer
  

  Agenda Sessions

  Monday, Feb 2 – 11:50 AM PST

  Presentation by IAB Tech Lab

  Dr. Jonathan Roberts

  Chief Innovation Officer

  People Inc.

  People Inc. - Chief Innovation Officer

  ---

  Dr. Jon Roberts is Chief Innovation Officer and has been with People Inc. since 2013. He previously held roles as President, Health & Finance, overseeing content strategy, and various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of internet data across thousands of topics. Prior to joining People Inc., Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station.

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• 
  Glenn Roginski

  Director, Integrated Media Strategy – Primary Care

  Pfizer

  Pfizer - Director, Integrated Media Strategy – Primary Care
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Glenn Roginski

  Director, Integrated Media Strategy – Primary Care

  Pfizer

  Pfizer - Director, Integrated Media Strategy – Primary Care

  ---

  Glenn Roginski is a visionary senior media strategist, overseeing consumer and professional media for some of Pfizer’s largest brands. Previously, he held key marketing roles at Johnson & Johnson, GlaxoSmithKline, and Omnicom. Recognized for expertise across traditional and digital media, Glenn continues to drive innovation, embracing emerging trends and experimenting with AI.

  Glenn is a member of IAB’s Video Leadership committee and serves as a director on Alliance for Audited Media’s board. He’s been recognized with numerous industry awards including a DTC Hall of Fame award for significant contributions to pharmaceutical marketing. Outside of work he enjoys hiking, golf and pickleball.

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• 
  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”
  

  Agenda Sessions

  Monday, Feb 2 – 11:20 AM PST

  Always On Brand: Bozoma Saint John on Relevance, Resonance, and Realness

  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  ---

  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass.

  Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.

  In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.

  Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.

  In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.

  As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.

  All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.

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• 
  Dr. Ramendra Singh

  Chief Data & Analytics Officer

  Horizon Commerce

  Horizon Commerce - Chief Data & Analytics Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Dr. Ramendra Singh

  Chief Data & Analytics Officer

  Horizon Commerce

  Horizon Commerce - Chief Data & Analytics Officer

  ---

  Dr. Ramendra (Ram) Singh is a data, analytics and technology veteran and currently serves as the Chief Data & Analytics Officer at Horizon Commerce, a Horizon Media company. Before Horizon, Dr. Singh served as the Chief Analytics Officer and Chief Product Officer for nearly a decade at large global organizations, such as Publicis Groupe. Prior to that, he led marketing, data, and product functions for large brands, in the capacity of Chief Marketing Officer and other C-Level Executive positions at organizations like Laureate Education, Sprint, AOL, and IBM. 

  Dr. Singh has launched and scaled multiple blockbuster SaaS analytics and AI products. He has developed these multi-billion-dollar products using advance measurement methods (Machine Learning, Deep Learning, Reinforcement Learning) in the areas of retail media, commerce, and performance marketing. Additionally, he has built and grown advanced analytics companies and business units, leading large global teams. He is also actively involved with academia in his quest for sharper and more evolved methods on using AI for measurement outcomes. His work has been covered by Forrester, AdAge, NBC Universal, Digiday, ANA, and other reputed organizations. 

  Singh acquired his Doctorate degree from University of Massachusetts Global, his M.B.A. from University of Maryland, and his B.S in Computer Science from Indian Institute of Technology.

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• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

  ---

  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

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• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

  ---

  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

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• 
  Artur Souza

  VP, Business Engineering

  Meta

  Meta - VP, Business Engineering
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  Artur Souza

  VP, Business Engineering

  Meta

  Meta - VP, Business Engineering

  ---

  As a seasoned leader with 13 years of experience at Meta, Artur heads the Business Engineering and Marketing Science teams, serving as the first line of technical, engineering and measurement engagement for Meta’s largest clients and partners globally. His team operates at the intersection of business and technology, accelerating the adoption and usage of Meta Monetization Products by designing cutting-edge solutions that empower customers to maximize their Meta marketing potential. Additionally, Artur leverages his expertise to help businesses with Artificial Intelligence, advising companies on strategic AI applications, and providing expert consultation on bespoke AI solutions, including agentic AIs.

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• 
  Abi Subramanian

  Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

  Walgreens

  Walgreens - Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  Scaling Commerce Media for Sustainable Growth

  Abi Subramanian

  Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

  Walgreens

  Walgreens - Group VP, Loyalty, Walgreens Advertising Group & Owned Asset Monetization

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  Abi Subramanian is Group Vice President of Loyalty, Walgreens Advertising Group, and Owned Asset Monetization at Walgreens. He leads customer-centric strategies that strengthen loyalty, digital engagement, and growth across in-store, mobile, and online channels. Abi oversees the myWalgreens program, Walgreens Advertising Group, enterprise paid media, and data monetization as the company advances its digital transformation. With 16+ years of experience spanning Lowe’s One Roof Media Network, Sam’s Club Media Group, and KPMG, he brings deep expertise in marketing, technology, and customer strategy. He was named to Path to Purchase Institute’s 40 Under 40 (2023) and Retail TouchPoints’ Retail Innovator Awards (2022).

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  Steven Suthiana

  Head of Global Mar/Ad-Tech & Innov

  Western Union

  Western Union - Head of Global Mar/Ad-Tech & Innov
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Steven Suthiana

  Head of Global Mar/Ad-Tech & Innov

  Western Union

  Western Union - Head of Global Mar/Ad-Tech & Innov

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  Steven Suthiana leads Global Marketing Technology and Innovation business unit at Western Union (NYSE: WU), where he is responsible for Western Union Media Network (WUMN) strategy, data products as well as the larger enterprise marketing and advertising technology, partnerships, and agency of records relationships. Previously Steven worked in various senior and executive leadership positions in both brands and publishers’ side, such as: Gap Inc. (NYSE: GAP), Fast Company and Inc., Newsweek, NeuLion Inc. (NLN.TO), and more.

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• 
  Congressman Eric Swalwell

  U.S. Representative (D-CA)

  U.S. Representative (D-CA)
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Policy, Platforms and the Public Square: A Fireside Chat with Congressman Eric Swalwell

  Congressman Eric Swalwell

  U.S. Representative (D-CA)

  U.S. Representative (D-CA)

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  It’s not something Democrats typically say about themselves, but Congressman Eric Swalwell was raised by Republicans.

  His father was a cop, and his mother ran a small business. They brought him into the world in Sac City, Iowa, then raised him in Dublin, California, the oldest of four boys. His childhood was about family, sports, and hard work – from running a paper route at the age of 10, to sanding and installing window frames as a teenager. A Division One soccer scholarship allowed him to become the first in his family to go to college.

  While attending the University of Maryland as an undergrad, Eric served as an intern on Capitol Hill for Representative Ellen Tauscher. After graduating from the University of Maryland School of Law, he became a prosecutor in the Alameda County District Attorney’s Office, where he led the Hate Crimes Unit. In 2010, Eric was elected to be a city councilmember in his hometown of Dublin.

  This experience served as perfect preparation for representing the people of California’s 14th Congressional District in the East Bay.

  As a representative in Washington, Eric served eight years on the House Intelligence Committee where he was the chairman and ranking member overseeing the CIA. On the Intelligence Committee, Eric helped lead the House Investigation into Russia’s interference in the 2016 election, and later, the first and second impeachments of Donald Trump. As a member of the House Democrats’ leadership team, Eric was on the House Floor on January 6. A week after the attack, Eric was appointed as a House Impeachment Manager for the former president’s Senate trial.

  Eric currently serves on the House Judiciary and Homeland Security Committees. He is also Chairman Emeritus and founder of Future Forum, a group of young Democratic members focused on issues and opportunities for millennial Americans. Eric is also founder and co-chair of the bipartisan Critical Materials Caucus, and Personalized Medicine Caucus. Every day Eric strives to make sure if you work hard it adds up to doing better for yourself and dreaming bigger for your family.

  Eric and his wife Brittany, a small business owner in hospitality, are the happy parents of three young children: Nelson, Cricket, and Hank. The kids are growing up as Democrats.

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• 
  Andrew Tobel

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  Building Trust Without Breaking Engagement

  Andrew Tobel

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel

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  Andrew L. Tobel joins the IAB as Assistant General Counsel, specializing in the privacy, technology and digital advertising space. He is passionate about helping advertisers and their partners navigate complex legal landscapes by translating intricate legal concepts into clear, actionable strategies. Andrew’s expertise bridges the gap between technological requirements and legal compliance, empowering teams to innovate and grow.
  
  Prior to IAB, Andrew was privacy counsel to Albertsons retail media network and product teams, held his own law firm, and served in numerous staff augmentation role including acting as global head of privacy and deputy privacy officer. He enjoys running, having a good laugh with friends and family, focusing on his golf swing, and serving his community through local outreach.

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• 
  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate
  

  Agenda Sessions

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

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  Kendall Toole is a lightning rod of energy, natural-born fighter, and dynamic athlete who knows how to harness the collective attention in any room. Kendall is a top fitness instructor, community builder, mental health advocate, content creator and lifestyle entrepreneur on a purpose-driven mission to empower others.

  Kendall has a background in performance and fitness, having spent time as a multi-sport athlete, amateur boxer, and actress. After graduating from USC’s prestigious School of Cinematic Arts, Kendall embarked on a career in content production at a leading social media platform where she soon realized her drive to change culture and empower communities, particularly women, to step into their light. This ultimately led Kendall to her role at Peloton, which catapulted her into pop culture stardom and viral reach on social media amassing a loyal fanbase of over 1.3 million through her ability to stay “Never Knocked Out.”

  Toole has been able to utilize her platform to build trust and share her insights into living a well-rounded, health-focused lifestyle. Whether she’s sharing a new recipe or recommending her favorite new workout set, her followers trust her to help guide them towards their fitness and lifestyle goals.

  Outside of fitness, Kendall advocates for causes close to her heart. She’s most passionate about
  destigmatizing mental health and standing as a change-maker for how society approaches 360 wellness. Kendall is fueled by leaving a positive mark on her audience by motivating those around her. Her impact extends far beyond the gym, leaving an indelible mark on those she touches by igniting their inner strength and encouraging them to find their voice.

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• 
  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead

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  Ryan Verklin, Senior Lead for Retail & Paid Media at Bayer, spearheaded the media team to win AdExchanger’s “Best In-House Media Operation” award, pioneering self-serve retail media across Bayer’s retail partners. He fuels growth for brands like Claritin, MiraLAX, and One A Day with innovative retail media strategies. As co-founder of AnthymTV, he launched a Free Ad-Supported Streaming TV App. Previously, at Omnicom and IPG, Ryan drove programmatic strategies for Procter & Gamble and Johnson & Johnson. Based in New York with a degree from University of Richmond, he’s passionate about reshaping retail media for a bolder, brighter future.

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• 
  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce

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  As the Head of eCommerce at Nestlé Health Science U.S., Gabi leads the digital commerce strategy across Amazon, Omnichannel, and social commerce. With a deep focus on E2E digital shelf and operational excellence, Gabi and her team drive the transformation of eCommerce for NHSc’ consumer care and medical nutrition brands. Gabi’s approach is human-centric at all turns – from ways that brands can deliver for the connected consumer, to building high-performing teams empowered to move fast and think boldly. Prior to her current role, Gabi spent the last decade in digital-first brands across the health & wellness space in retail media, eCommerce, and commercial strategy functions.

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• 
  Robin Wheeler

  Chief Revenue Officer

  Fetch

  Fetch - Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Robin Wheeler

  Chief Revenue Officer

  Fetch

  Fetch - Chief Revenue Officer

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  Robin Wheeler serves as Chief Revenue Officer at Fetch, where she leads the company’s go-to-market strategy, driving enterprise growth, revenue innovation and deepening strategic relationships with the world’s leading consumer brands.

  At Fetch, Wheeler is responsible for shaping the company’s revenue vision – building long-term partnerships rooted in data, measurement and customer impact. Under her leadership, Fetch has accelerated its market expansion and solidified its position as a performance-first platform for brands seeking measurable, omnichannel results.

  Before joining Fetch, Wheeler spent 11 years at X (formerly Twitter), most recently as Vice President of U.S. Client Solutions, where she worked with top brands like Procter & Gamble, Kraft and Coca-Cola. She also led MoPub, Twitter’s mobile-app monetization business, and managed sales for the CPG, tech, and telecom verticals, driving significant revenue growth. Earlier in her career, Wheeler held leadership roles at AOL, Time Inc., U.S. News & World Report and TBWA\Chiat\Day LA.

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• 
  Simon Whitcombe

  VP, Global Business Group, North America

  Meta

  Meta - VP, Global Business Group, North America
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Opening Remarks

  Simon Whitcombe

  VP, Global Business Group, North America

  Meta

  Meta - VP, Global Business Group, North America

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  Simon Whitcombe, VP, Global Business Group, North America leads Meta’s sales organization in the United States and Canada. His teams of marketing experts work with the largest and most influential advertisers and agencies in North America. His organization lives at the forefront of innovation, who take a consultative approach to drive growth and performance across Facebook, Instagram, Messenger, WhatsApp, and Marketplace.

  Since joining Meta in 2012, Simon has held several leadership sales positions within the company, including overseeing verticals such as Gaming, Ecomm, Entertainment, Travel, Auto, Financial Services, Technology industries, as well as the Amazon companies.

  Prior to Meta, Simon was a founding member of IGN Entertainment before spending time as SVP of Games at Future US and VP of Games at CBS Interactive.

  Simon has extensive experience and a deep understanding of the digital ads ecosystem. One of his superpowers is simplifying complex technical concepts and recommendations that help companies increase their profitable growth. He helps brands form long lasting connections with their customers, beginning with delightful and seamless discovery experiences.

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• 
  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer

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  Allyson Witherspoon is chief marketing officer, Nissan U.S. and global brand advisor, where she is responsible for global brand strategy, US marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.

  Most recently, Witherspoon was corporate vice president, Global Marketing, Nissan Motor Co., Ltd. (NML). Prior to that, she served as, vice president, Marketing Communications and Media, where she was responsible for marketing communications and media, and model line/product marketing, focusing on revenue growth and profit generation for the Nissan brand and its dealer network in the U.S. She also served as general manager, Global Brand Engagement, Nissan Motor Co., Ltd., where she was responsible for leading and implementing Nissan’s global marketing and investment strategy, including creative, media, sponsorship, agency structure and heritage collection

  Prior to her role at NML, Witherspoon was the director of Marketing Communications and Media for INFINITI USA, where she developed the vision and led the execution of the brand’s cross-carline marketing strategy.

  Witherspoon brings over 20 years of automotive marketing experience working in senior roles with and on behalf of automotive OEMs.

  Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia.

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• 
  Stephen Yap

  Chief Revenue Officer, US

  Perion

  Perion - Chief Revenue Officer, US
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Stephen Yap

  Chief Revenue Officer, US

  Perion

  Perion - Chief Revenue Officer, US

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  Stephen Yap is the Chief Revenue Officer, US, at Perion, where he leads the national sales organization and drives revenue strategy and growth. Previously, he spent over 25 years at DoubleClick and Google, overseeing Technology Platforms across the Americas and spearheading global commercialization for products including Display & Video 360, Campaign Manager, Google Analytics Premium, and Google Tag Manager. Stephen holds a BA in Psychology from Boston College.

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• 
  Heidi Zak

  Co-Founder & CEO

  ThirdLove, San Francisco, CA

  ThirdLove, San Francisco, CA - Co-Founder & CEO
  

  Agenda Sessions

  Monday, Feb 2 – 2:30 AM PST

  Scaling Commerce Media for Sustainable Growth

  Heidi Zak

  Co-Founder & CEO

  ThirdLove, San Francisco, CA

  ThirdLove, San Francisco, CA - Co-Founder & CEO

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  Heidi is the Co-Founder and CEO of ThirdLove, a premium intimate apparel brand that helps women feel comfortable and confident starting with their first layer. The company is known for its inclusive sizing including its signature half-cup bras, as well as other elevated essentials including sports bras, underwear, and lounge. Over 20 million women have found their correct bra size through the virtual Fitting Room on thirdlove.com. Through its ‘Bras for All’ donation program the company has donated over $50 million of products to organizations such as I Support the Girls, and others that help in community efforts.

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