Interactive Advertising Bureau

$1999 - Early-Early Bird Ticket

Brands, agencies, and media buyers can register using the promo code via the button to the right. Pass requests will open soon.

It Starts Here.

The future of digital media is moving to San Antonio, TX from February 1-3, 2027. Join the brightest minds and boldest voices at the 2027 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.

Across three immersive days, dive into agenda-setting conversations, candid fireside chats, and dynamic breakouts that tackle the most pressing topics: AI, measurement & addressability, privacy, commerce media, the creator economy, and more.

This is where decisions are made, strategies are born, and the industry sets its course. If you want to lead the future, it starts here.

The Bar Was Raised. 2027 Goes Higher.

Image of Ira Glass Creator and Host This American Life

Image of Kevin Bacon Award-winning Actor, Musician, and Philanthropist

Image of session with David Cohen (Chief Executive Officer, IAB), Sherry Phillips (Chief Executive Officer, Forbes),Alysia Borsa (Chief Business Officer & President of Lifestyle, Health & Finance, People Inc.) and Lisa Ryan Howard (Executive Vice President, Global Chief Revenue Officer, Heart Magazines)

Image of sessions with Andrea Brimmer (Chief Marketing and Public Relations Officer, Ally Financial Inc.), Jill Cress (Former Chief Marketing Officer, H&R Block), Allyson Witherspoon (Chief Marketing Officer, Nissan U.S.) and Carryl Pierre-Drews (Executive Vice President, Chief Marketing Officer IAB)

Image of IAB at 30: From Foundations to the Future Session

Image of Shenan Reed, Outgoing IAB Board Chair

Image of session with Attorney General Mike Hilgers (Attorney General, State of Nebraska), Tania Maestas (Deputy Executive Director and General Counsel, Attorney General Alliance) and Michael Hahn (Executive Vice President and General Counsel, IAB and IAB Tech Lab)

Image of Alison Levin, Incoming IAB Chair for 2026

Image of Remi Bader (Content Creator, Entrepreneur and Advocate) and Michael Kassan (Founder and CEO, 3C Ventures)

Image of Kendall Toole (Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate) and David Cohen (Chief Executive Officer at IAB)

Image of Ryan Spicer, Chief Revenue Officer Atmosphere TV

Image of session with Jeremi Gorman (Chief Revenue Officer of Fanatics Advertising, Fanatics), David Katz (Chairman/Founder, ThePostGame/1 For 1 Ventures), Nancy Hall (Chief Client Officer, WPP Media U.S.), Julie Foster (SVP & Managing Director, EA Experiences, Electronic Arts) and Sheryl Goldstein (Executive Vice President, Chief Industry Growth Officer, IAB

Image of Concurrent Breakfast Breakouts | Breakfast Breakout 1: Where Attention Lives: Audio’s Role Across Culture, Connection, and Marketing Impact | Jamie Stenziano, Executive Vice President, Head of Tech, Media, and Telecom, Ipsos; Joe Macarak, Director, Performance Partnerships (Media & Measurement), SiriusXM Media; Lainie Fertick, President, iHeart Insights, iHeartMedia

Image of Zack Kass, Global AI Advisor and Former Head of Go-To-Market OpenAI.

Image of Liz Reid (VP of Search at Google) and Alex Heath (Founder of Sources)

Image of Paula Despins VP, Ads Measurement Amazon Ads

Image of Andrew Casale (President & CEO of Index Exchange) and David Cohen (CEO of IAB)

Image of Concurrent Track Sessions | Track B | Commerce Unboxed: Rethinking Retail, Media, and the Consumer Journey | No Trust, No Growth: Redefining Partnership in Commerce Media | Ryan Verklin, Retail Media & Paid Media, Senior Lead, Bayer; Austin Leonard, General Manager of DG Media Network, Dollar General; Chelsey Alexander, Founder and CEO, Open Gate Consulting; Meg Beaudet, Head of Sales & Business Development, Intuit SMB MediaLabs

Image of Alex Himel, VP of Wearables at Meta

The Venue

JW Marriott San Antonio Hill Country Resort & Spa spans 600 scenic acres in Texas Hill Country, offering a true resort experience all in one place. The property features the 9-acre River Bluff Water Experience, a full-service luxury spa, six on-site restaurants, and expansive guest rooms with Hill Country views. With 268,000 square feet of versatile indoor and outdoor event space—including elegant ballrooms and open-air pavilions—the resort seamlessly blends upscale accommodations, modern amenities, and a tranquil Hill Country setting.

JW Marriott Hill Country Resort & Spa

23808 Resort Pkwy
San Antonio, TX 78261

Visit Hotel Website

Visit Hotel Website

2027 IAB Annual Leadership Meeting

2027 IAB Annual Leadership Meeting

The Bar Was Raised. 2027 Goes Higher.

The Venue

JW Marriott Hill Country Resort & Spa

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