IAB Ad Ops Certification: Overview

IAB Ad Ops Certification: Overview 4

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New! Quarterly:  Digital Ad Ops Certification Webinar Exam Prep Course 4-Part Live & On Demand, Next Classes: July 17 – July 20, 2017 – Noon – 1:30, ET 


Stay on Top of Your Digital Advertising Operations Career

The skill sets required for Advertising Operations professionals are evolving rapidly. With the proliferation of more platforms and channels, ad units and formats, metrics and tools, standardized knowledge is absolutely necessary to perform on the job in Ad Ops.

Now more than ever, Ad Ops leaders need to work intelligently in order to make campaigns run efficiently. IAB Digital Ad Operations Certification proves you and your team understand the latest practices, tools and terminology required to succeed in the marketplace. This is the only accredited program in the industry for Ad Ops,  acknowledged by the American National Standards Institute.

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Additionally, Ad Ops roles are increasingly becoming more customer-facing. This credential creates confidence in your business practices and most importantly in your clients. The program helps Ad Ops leaders build their careers and supports candidates in securing jobs in the competitive marketplace.

IAB Digital Ad Operations Certification is available worldwide and to anyone working in digital ad operations at Advertising Agencies, Digital Publishers, Trading Desks, Demand and Supply-Side Platforms, Exchanges and Brands organizations. The program is for coordinators, managers, directors, and executives.

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Built on Past Certification Success

In 2012, we launched the IAB Digital Media Sales Certification and within its few years the program attracted more than 6,000 individual participants from over 300 companies across the industry. Based on this success, we strategically focused on the role of Ad Operations as the next opportunity for a Certification program.

IAB and the Commission on Certification have leveraged this expertise to create a program for this unique job function that tests the applicant’s baseline knowledge and ensures continual learning throughout their career with a rigorous recertification procedure.

Both the IAB Ad Operations and Sales Certification programs have received accreditation by the American National Standards Institute (ANSI).

To see the scope of the IAB Digital Ad Operations Certification program, click here.

What’s the difference between a Professional Certification and a Certificate?

Participating Companies Include


See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

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