IAB Digital Data Solutions Certification

IAB Digital Data Solutions Certification

Take Your Exam: July 1, 2017 - July 31, 2017

Position Yourself among the Best Minds in Digital Data

Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that we can become awash in data and not enough people know how to properly leverage it.

IAB Digital Data Solutions Certification is the only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own companies. The program is a catalyst for building both strong teams and individual careers. This Certification ensures that candidates demonstrate the ability to succeed in the intersection of digital advertising and data.

Who is the program for?

  • All levels of professionals with two-years of experience working with digital data
  • Data and analytics-centric roles, as well as sales, account management, marketing, research, strategy, and operations
  • All aspects of the media ecosystem including Publishers, Agencies, Brands, Trading Desks, and Exchanges
  • Digital media experts as well as data experts who are interested in entering the digital advertising industry

The exam demonstrates that individuals have the professional knowledge across the following areas of digital data: Establishing Data Policies, Managing Data Supply, Creating Data Products, and Activating Data Integrations.

In 2012, we launched the IAB Digital Media Sales Certification and based on its success we created the IAB Digital Ad Operations Certification in 2014.  As of 2015, both programs have attracted more than 6,000 individual participants from over 250 companies and have become  industry benchmarks.

  IAB Members Non-Members
Exam and training package 
Includes 8 hours of exam prep training and exam
$799 
per person
$999 
per person
Exam Fee 
includes a $50 non-refundable application fee
$500 $600
Online Exam Prep 
8 hours of training
$299
per person
$399
per person
Retake Fee 
if candidate does not pass the first time
$125 $175
Cancellation fee 
with > 24 hours notice
$0 
exam fee refunded
Cancellation fee 
with < 24 hours notice, i.e. “no show”
$75 
$95 if outside U.S. or Canada
Re-certification Fee $175 $225

 


 

See what they're saying

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“I'm very happy to have gone through the program...”
  — Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media
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“Becoming IAB certified was a goal of mine...”
  — Farrah Shultz Digital Media Account Executive, Triad Retail Media
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“This is a great program and helps distinguish certified professionals as the best in the business...”
  — Anna Patterson Digital Media Specialist, Cox Media Group
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“I have learned so much and I'm so thankful that my company felt this was important...”
  — Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
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“The industry needs this kind of certification...”
  — Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
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“This is definitely a certification I am recommending to my peers...”
  — Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
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“I have marketed myself and the companies that I have worked for with my IAB Sales Certification...”
  — Alison O’Brien Nexstar Broadcasting
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“The IAB Certification has allowed me to understand the standards set in place...”
  — Jinger Guerrette Account Executive, Time Warner Cable Media
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“It keeps you up to date on digital information and what is happening in the industry...”
  — Cheryl Baeszler Digital Sales Manager, Cox Media
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“It’s a great program and would highly recommend it to my colleagues across the industry.”
  — Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
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“I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.”
  — Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
View all testimonials

Digital Data Solutions Certification raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in data and advertising.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry, by taking an administered exam, and then maintaining your credentials through recertification.

Getting Started

  1. Make sure you review our FAQ page (with test dates, cost, etc.) and eligibility requirements.
  2. Start the 15-minute application process here. You will pay for your exam at the end of the application.
  3. If you are eligible, we’ll email you within 1-3 business days, with an approval of your application and instructions to on how to schedule your exam.
  4. Schedule your exam with Pearson VUE. Look up a local testing center here.
  5. Review for the exam with our Exam Blue Print.

The Exam and Certification

  1. Show up to your exam with two (2) IDs that match your application name.
    Test results will be given immediately at the end of your exam with pass or fail grade.
  2. If you pass, you’ll receive an email notification from the Certification Commission within a few weeks. We will mail you your certificate within four (4) weeks after the end of the testing window. Candidates who do not pass will also receive formal notification from the Certification Commission.
  3. Renew your credentials by meeting our recertification requirements (coming soon) and submitting documentation to maintain certification every 24 months after your exam date.

Questions? Email: [email protected]

Candidates are considered eligible for the Digital Data Solutions Certification exam if they meet the following criteria:

  • Option 1: Two years of experience data analytics or data management
  • Option 2: One year of experience in digital data analytics or management + 15 hours of continuing education in data analytics
  • Option 3: Two years of experience in a digital advertising role + 30 hours* of continuing education in data analytics and management OR Two years in non-digital data analytics + 30 hours* of continuing education in digital advertising
  • Option 4: A 4-year or graduate degree in data science + 1-year in relevant experience in digital advertising

During the certification application process, eligible candidates will also be required to submit a signed Code of Ethics that all certified individuals must abide by and uphold.

Cost: $500 IAB Members / $750 Non-IAB Members

*Note: 50 minutes equals one hour of continuing education/training

1. Why do I need Certification?

Data has become the currency of the digital advertising industry, and it’s going to become even more important for years to come as publishers and marketers cater to their respective markets. The danger is that we can become awash in data without the knowledge to apply and use it. The Digital Data Solutions Certification is intended for data experts who are interested in enteing the digital advertising industry and for digital experts looking to expand professional knowledge.

2. Who can become certified?

The exam is designed for digital data professionals with at least 2 years of relevant experience, however, individuals from related roles can fulfill the requirement with continuing education in some cases. See eligibility requirements here.

  • All levels of professionals with two-years of experience working with digital data
  • Data and analytics-centric roles, as well as sales, account management, marketing, research, strategy, and operations
  • All aspects of the media ecosystem including Publishers, Agencies, Brands, Trading Desks, and Exchanges
  • Digital media experts as well as data experts who are interested in entering the digital advertising industry

3. What is the difference between ‘Certification’ and a ‘Certificate’?

This is the first industry-led, professional certification program for the digital ad operations industry. While many training companies say they offer ‘Certification’, they often really mean a ‘Certificate’. ‘Certification’ is different than ‘Certificate’ programs in the following ways:

Certification Certificate
Results from an assessment process Results from an educational process
Awarded by a standard-setting organization Awarded by institutions
Indicates mastery/competency as measured against a set of standards by an exam Indicates completion of a course or series of courses other than a degree program
Standards set through industry-wide process (job analysis/task analysis) that results in an outline of required knowledge and skills Course content set by trainers
Has on-going requirements in order to maintain; holder must demonstrate he/she continues to meet requirements Is the end result; demonstrates knowledge of course content at the end of a set period in time
Source: http://www.cfre.org/apply/certificate-vs-certification/

4. How do I apply for Certification?

5. How much does it cost?

IAB Members Non-Members
Exam Fee (includes a $50 non-refundable application fee) $500 $600
Retake Fee $125 $175
Cancellation fee (with > 24 hours notice) $0 (exam fee refunded)
Cancellation fee (with < 24 hours notice, i.e. “No Show”) $75 ($95 if outside U.S. or Canada)
Recertification (includes $50 non-refundable application fee) $175 $225
Additional Certificates $25.00 each

If you are interested in corporate rates for sales teams please email [email protected] with:

  • Your name and title
  • Company name
  • Number of sales people to be certified

6. What will be on the exam?

The two-hour exam contains 100 multiple-choice questions covering five basic areas:

  1. Establishing Data Policies
  2. Managing Data Supply
  3. Creating Data Products
  4. Developing Client Data Solutions
  5. Activating Data Integrations

We recommend you download our Digital Data Solutions Certification Exam Blueprint for more information from our Study Resources.

7. How do I schedule my exam?

The certification exam is offered at Pearson VUE testing centers throughout the United States and select global sites. The exam is offered on a continuous basis, registration is open year-around. Find a Pearson VUE testing center near you. Once your application is approved, you will have six months from your acceptance date to schedule and take your exam. All scheduling needs, including rescheduling or cancellation, are completed with Pearson VUE via phone or online. We recommend scheduling your exam as soon as possible to assure the best selection of testing locations and times.
American with Disabilities (ADA) Accommodations: IAB complies with the Americans with Disabilities Act of 1990 (ADA). To request special testing accommodations, please submit the ADA Accommodations Request Form along with supporting documentation to [email protected].

8. How can I prepare for the exam?

Preparation Materials We recommend you download the Exam Blueprint from our Study Resources.

9. When do I get my exam results?

Candidates will receive a score of pass or fail immediately after completing their computer-based exam. Candidates who do not achieve a passing score, will be given a brief diagnostic report providing feedback on each exam content area. An official pass/fail notification from the Commission on Certification will be emailed within four weeks after the close of the testing window; successful candidates will receive a printed certificate by mail shortly after.

10. What Exclusive Benefits Do IAB Certification Holders Receive?

IAB Certification Holders receive exclusive discounts to events, conferences, a digital Adweek subscription and more.  Learn more here: iab.com/certbenefits.

11. How long is my Certification valid?

12. How was the Certification developed?

IAB developed the program in partnership with Professional Testing Inc., a leader in certification program development in a number of industries and professions. Many IAB member companies also participated in developing the certification:

Axciom
Adbase
AddThis
AppNexus
BuzzFeed
Cramer-Krasselt
Dentsu Aegis Network
Dstillery
Dun & Bradstreet
eXelate
Experian Marketing Services
Facebook
Flashtalking
Google
IBM
IDG
LinkedIn
Lotame
MediaMath
Nuestar
Oracle
Pandora
SAS Institute
Vivaki
Xaxis

13. How is the Certification administered?

The IAB Digital Data Solutions Certification is governed and administered by the Commission on Certification. The Commission on Certification is responsible for all decisions related to certification. The certification program operates separately from other IAB programs, products and services.

14. How do I contact IAB Certification?

15. How do members of International IABs participate?

IAB works alongside International IABs to offer the Certification program for their members. Please reach out to your local IAB about participation and information on registering.

16. How do I verify that a person is an existing Certificant?

17. How do I request a duplicate copy of my Certificate?

18. How are Certification Decisions made?

The Certification Commission Policies guide all decisions on certification and are disclosed in the IAB Certification Program Policy Manual.  Certification personnel are required to follow the procedures in administering and operating the certification program. See IAB Certification Policies.

1. Scope of the Certification Programs

To see the scope of the IAB Data Solutions Certification program, click here.

2. Publication of Policies

All policies affecting applicants, candidates and certificants shall be published in the Candidate Handbook and on the Website.  It is the responsibility of each individual involved in the certification program to comply with the current policies of the Commission.

3. Commitment to Impartiality

The IAB Certification Commission is committed to acting impartially in relation to its applicants, candidates and certified persons. Representatives of the Certification Commission understand the importance of making decisions related to certification in accordance with its policies and procedures, and exercise due diligence in doing so.  The Certification Commission will make public the policies and procedures affecting applicants, candidates and certified persons, and will fairly and accurately convey information about the certification program to all stakeholders.  The Certification Commission will understand threats to impartiality, which include, but are not limited to self-interest, activities from related bodies, relationships of personnel, financial interests, favoritism, conflict-of-interest, familiarity and intimidation. The Certification Commission will periodically conduct a threat analysis to determine the potential, both real and perceived, of an individual or an organization to influence the certification processes or benefit from them.

4. Training & Support Services

The Commission on Certification and the IAB Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam. IAB personnel provide training and education programs, certification prep courses, and other products and services.  Training personnel do not participate in any certification activities.  No IAB employee, contractors, or third-party vendors involved in marketing, administering, or training of the certification program is allowed access to the examination or any of the activities directly related to item writing and review.

5. Code of Ethics Complaints

The Commission will establish and enforce a Code of Ethics applicable to all certified individuals. All applicants, candidates and certificants must agree to uphold and abide by the Code of Ethics as a condition of earning and maintaining IAB Certification. Any individual may file a complaint against a certified digital professional by emailing the Certification Department of IAB [email protected].  Only complaints that follow the published procedures of the Commission will be considered.

6. Administrative Complaints

Any individual applying for certification or recertification may file a complaint of an administrative nature. Administrative complaints include dissatisfaction with services including, but not limited to: not responding to inquiries with 48 business hours; not adhering to published deadlines; not providing information affecting applicants, candidates and certified persons such as fees, refunds, exam registration information, requirements for certification and recertification, Code of Ethics, etc., failure to administer the examination, or general dissatisfaction with services related to certification. Any individual may file an administrative complaint by submitting the Complaint Form to the Certification Department of IAB at [email protected].  Only complaints that follow the published procedures of the Commission will be considered.

Complaints related to examination content, examination administration irregularities, and alleged violations of the Code of Ethics are handled through separate complaints processes.

7. Challenging the Exam

IAB shall provide candidates with an opportunity to provide feedback on the examination content and procedures regarding:

  • The technical accuracy of the examination
  • Fairness in the administration of the examination.

A candidate who has a concern about administrative procedures at a testing site or who has observed a breach of security or other improper conduct during a test should submit a report in writing to the Certification Department of IAB within 5 calendar days after taking the examination. A candidate who has a question or a concern about the reliability, validity, and/or fairness of the test may submit the Complaint Form to Certification Department of IAB at [email protected] no later than 5 calendar days after taking the examination.

IAB will not consider reports about improper test administration procedures or test content which exceed the 5 day deadline for doing so, or are not submitted in writing.  You will not be allowed to take notes out of the testing center, so submit your concerns to IAB following the exam. Only complaints that follow the published procedures of the Commission will be considered.

8. Appealing Exam Results

Candidates who fail the exam may appeal their results within 30 days of receipt of the score report and must make this request in writing by submitting an Appeal Form to the Certification Department of IAB at [email protected]. The Appeals Committee will review the response record and the determination will be communicated to the candidate within 60 days. The decision of the Appeals Committee shall be final.  Scores that are cancelled are not subject to appeal.

9. Due Process

The Commission respects and upholds the right of its certificants to due process in circumstances in which a negative or adverse decision is made on the standing and status of the certificant.  Due process shall apply in instances affecting an individual’s ability to earn and maintain IAB Certification status.

IAB Digital Data Solutions Certification Resources

Download each document by clicking on the title. The date listed indicates the date of the most recent version; be sure you are using the most updated version.