05.23.18 IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection & Better Ad Experiences
05.22.18 Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function In-house, According to IAB Research
05.10.18 Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, With Mobile Upswing Unabated, Accounting for 57% of Revenue
05.02.18 IAB Tech Lab & IAB Europe Release Pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework
04.30.18 Nearly 60% of Advertisers’ Digital Budgets are Allocated to Video, a Steady Rise Since 2016, According to IAB Research
04.26.18 Original Digital Video Connects Brands With Hard-to-Reach Audience of Young, Diverse, Tech-Savvy Consumers, According to IAB Research
04.25.18 IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption
04.10.18 IAB Tech Lab Releases Open Measurement Software Development Kit For Market Adoption & Launches Compliance Program To Facilitate Its Proper Use
