Press Release Archive

2019

May

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

April

25% of Marketers Will Increase Digital Video & Mobile Video Budgets in Next 12 Months, According to IAB Research
IAB Europe and IAB Tech Lab Launch New GDPR Transparency & Content Framework V2.0 – In Public Comment
86% of Brands in France, Germany, Italy, Spain & U.K. Purchasing Ads Programmatically Have Fully or Partially Moved the Function In-House
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
IAB Launches Media Sales Leadership Training Program to Educate & Prepare the Next Generation of Top Digital Ad Sellers
IAB Establishes First-Ever Newfronts West Advisory Board

March

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