 AI: Enable advertisers to create more personalized experiences that are targeted to the right audience. |
 Cross Border Data Flows: Clarifying rules that promote the efficient and secure exchange of information. |
 Competition: Fostering policies and standards designed to further competition in the industry. |
 Privacy: Responsible data collection and use online provides tremendous benefits to consumers, the economy, and society, ensuring our nation’s competitive position globally. |
 Consumer Protection: Providing transparency around products and services offered, so consumers are better protected from illegal or harmful activity online as they are in real life. |
 Taxes: Imposing taxes on digital advertising significantly raises advertising costs for businesses with limited budgets, which would be detrimental to small business growth. |
 Content Moderation: Detailing moderation policies which provide optimal user experience and maximize advertiser participation. |
 Trade: Supporting policies that foster trust, commerce, privacy, and the ability to continue to provide services to consumers internationally. |
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