Where AI meets EI
Nov 11, 2020 / 12:05 PM EST
- Related Videos
Digital Marketers are awash in the promise of Artificial Intelligence and Machine Learning: Its Data is helping inform creative. Its Data is helping Optimize creative. But what about Emotional Intelligence – the emotional side of messaging? How are Systems Thinkers and Storytellers coming together to deliver on the promise of data-driven creative – while making sure it’s still emotional enough to make consumers feel?
One of the industry’s leading voices in Creativity, Content and Digital Storytelling, Alan Schulman is a Branding, Advertising and Digital creative veteran. He recently served as Chief Creative Officer and Content Practice Lead for Deloitte Digital from 2015-2020.
Over his 25+ year career, Alan has held Executive Creative & Content leadership roles at leading global agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding, Sapient and most recently as Chief Creative Officer of Deloitte Digital US.
Alan is the recipient of numerous awards for creative & content excellence, including leading branding and marketing campaigns for such noted media & entertainment brands as HBO, Verizon Media, EA Sports, Showtime, ESPN, and others. He has been referred to as a “Creative Director of the Future” by Ad Age’s Creativity Magazine and was named one of OMMA’s “Digital Creative ALL-STARS in 2015.”
Alan is currently an Advisory Board member of the American Marketing Association (AMA) of NY. He has served on the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS NY), the Creative Review Committee of The AdCouncil, as well as a former Co-Dean and Juror of the Creative Academy for the 2018 Cannes Lions Festival of Creativity. He has also served as Co-Chair of the 4A’s Creative Technology Committee, as a member of the IAB Product Development Committee and as a member of the Adobe Global Creative Director’s Council.
Among his lesser known accomplishments, Alan is an accomplished jazz guitarist who holds a Master’s Degree in Jazz Arranging & Composition from Howard University in Washington, DC. During his career, he has appeared as a sideman with such noted jazz artists as Anita Baker, Herbie Hancock and Wynton Marsalis. He performs regularly in the Jazz Quartet AsIs – whose CD “Here’s to Life” reach #9 on the Downbeat Jazz Charts in 2018. Schulman is an current active voting member of the Recording Academy (GRAMMYS),