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Knowledge Center

Where AI meets EI

Nov 11, 2020 / 12:05 PM EST
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    Overview

    Digital Marketers are awash in the promise of Artificial Intelligence and Machine Learning: Its Data is helping inform creative. Its Data is helping Optimize creative. But what about Emotional Intelligence – the emotional side of messaging? How are Systems Thinkers and Storytellers coming together to deliver on the promise of data-driven creative – while making sure it’s still emotional enough to make consumers feel?