US Holiday Charity Insights

As Vice President of Product Management at Quantcast, Somer has led efforts around publisher measurement and audiences, the development of Quantcast Choice, a leading consent management platform for consumer privacy, and most recently, audience and activation tools for marketers.

Somer has spent over 20 years in online media and media-related start-ups. After starting her career in photojournalism, Somer moved into online publishing during its infancy, in 1994, where her work included leading digital content for the Miami Herald. She later worked for US newspaper publishing group Knight Ridder, the largest US newspaper publisher at the time. While there, Somer’s innovations in digital publishing helped a local Mississippi newspaper continue delivering news to citizens after Hurricane Katrina took its paper offline in 2005. The paper’s combined print and online coverage went on to win the 2006 Pulitzer Prize for Public Service Journalism.

Following several roles in technology and communications companies, Somer joined Quantcast in 2017.