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    Overview

    While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever to understand and quickly adapt to evolving shifts in online consumer behavior. Quantcast analyzed thousands of US donations across the key timeframes of Holiday 2019, #GivingTuesday 2019, and #GivingTuesdayNow 2020, to better understand shifts in donor audience profiles in the time of COVID-19.

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