Road to ALM with Lotame
Jan 11, 2023 / 2:00 - 2:30 PM EST
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There’s no shortage of pains in digital advertising today – from siloed data to protecting consumer privacy and the threats to addressable advertising. Every day introduces a new complication to how we engage with our existing consumers and find our next best costumers. Join David Cohen, CEO, IAB; Andy Monfried, CEO, Lotame; and Alex Theriault, GM, Spherical, as they gear up for this year’s Annual Leadership Meeting (ALM) and discuss approaches that can unlock the power and potential of our industry.
David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. David is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm.
David has a long history of working with trade organizations, including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
Since founding Lotame in 2006, Andy has been focused on building the world’s leading data management technology. Andy led Lotame’s successful ad network for several years, targeting thousands of campaigns valued at millions of dollars, all delivered and executed through the Lotame platform. In 2011 he shuttered the ad network to focus the company on its original vision: a full featured, SaaS based DMP. Under Monfried’s leadership, Lotame has grown into 100+ person company with offices in the U.S., E.U. and APAC. Prior to founding Lotame, Andy was an executive with Advertising.com from 1999-2005.