In this webinar, industry experts discussed AI, and how generative AI in particular, stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. With these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance.
Our panel took a deep dive into the heart of the AI-driven frontier, exploring the boundless potential and dilemmas it introduces to the advertising world.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Kyle Spraker is VP of Sales and Client Strategy at Integral Ad Science (IAS), the global leader in media quality measurement and optimization. Kyle oversees sales and strategic partnerships for marketers and agencies globally. Prior to IAS, Kyle ran sales at SkyPop, supported the research team at Rutberg & Company, and spent the beginning of his career as a minor league baseball player with the Tampa Bay Rays.
For over 20 years, Ritu has been a noteworthy leader in the marketing space. You may know her from her current work leading retail and QSR businesses at Mindshare, TJX and Domino’s. But Ritu can also be credited with contributions to agencies such as Ogilvy, Universal McCann and Media Vest and publishers like Microsoft and AOL.
Ritu is a master orchestrator, agile, collaborative and has deep respect and devotion to her clients and team. Her impressive background in digital strategy and buying allows her to lead, challenge, and transform businesses. Having spent her entire career in digital media, both from the buyer and seller sides, combined with responsibility and oversight for traditional channels, gives her a unique vantage point of the media landscape and its evolution over time to better evaluate communication opportunities for her clients.
Over the years, Ritu has won many industry accolades, is a frequent contributor to panels and her thoughts have been published in many publications such as Adweek, Mediapost, NYTimes, WWD etc.. Ritu is Vice President of the industry organization 212 NYC, and sits on many advisory boards for the Ad Council, OWR and at Mindshare she is an executive sponsor of The Collective, an agency consultancy and cultural imperative that works to drive a diverse, intersectional workplace.
