The identity revolution is underway. The imminent elimination of third-party cookies has marketers seeking resolutions built for this new world where consumer trust and transparency are at the forefront. At IAB Audience Connect, we heard loud and clear that the time is now to implement sustainable solutions and that it’s more important than ever that we are all speaking the same language. So how do we collaborate as an industry to create consumer privacy-centric solutions? In this first of our series of New Rules for Digital Media Town Halls, we will continue the conversation on what is on everyone’s mind: privacy, trust, transparency, and the importance of value exchange.