The world of identity as we know it is about to change, as the looming elimination of the third-party cookies and other identifiers has marketers actively seeking solutions for unprecedented scenarios. While much is still uncertain, it is near guaranteed that the digital marketing landscape is about to be upended. With this massive change on the horizon, it is more important than ever that the advertising community is educated, informed and speaking the same language.
Speakers
Speakers
Varun Bhagwan
Vice President, Product Management & Engineering, Advertising Data Products
Verizon Media
Verizon Media - Vice President, Product Management & Engineering, Advertising Data Products
Varun Bhagwan is an executive with 20 years of experience leading numerous R&D projects from inception to delivery. Varun currently serves as Vice President of Product Management & Engineering at Verizon Media, where he is responsible for all Advertising Data Products: Targeting & Identity, Insights & Measurement, and Trust & Verification. Prior to the formation of Verizon Media, Varun held several leadership roles at Yahoo! focused on Data, Insights & Measurement as well as Mail Monetization Insights & Analytics.
Prior to joining Yahoo!, Varun worked in research for 12 years at IBM where his focus areas included text analytics, web-scale systems, information Integration, healthcare, and privacy.
Varun holds his Bachelor of Engineering in Electronics and Telecommunications Engineering from Maulana Azad National Institute of Technology, and his MS in Computer Science from University of Florida. Varun has invented or co-invented roughly 50 patents, is a Yahoo! Master Inventor, holds 10 honors & awards including Verizon’s top honor of the Verizon Credo Award, and produced more than 15 publications in top tier conferences and journals. Varun is also a frequent speaker at industry events and represents the company at events such as CES, Cannes Lions etc.
Alex leads IAB Tech Lab’s privacy initiatives. Before Tech Lab, Alex was Director, Product Management at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his 7 years at AppNexus (now Xandr), Alex gained a deep understanding of the ad tech industry working globally on projects ranging from a video DSP to ad quality policy and enforcement. Alex holds a masters degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not for profit roles. Alex’s unique experience as a tech leader with international policy chops are a strategic advantage as Tech Lab enables its members to navigate the major disruption impacting digital advertising today.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Kyle Hollaway is VP and Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real Identity™ products and services encompassing Identity Hygiene, Resolution, Management, Assurance and Consulting. Kyle has been with Acxiom for more than 17 years and has worked at a number of other marketing technology companies such as Merkle and nGage Labs.
Orchid Richardson serves as the newly appointed Vice President & Managing Director of the IAB Programmatic+Data Center. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partners, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
