In 2020, According to IBM’s U.S. Retail Index, the shift away from physical stores to digital shopping accelerated by approximately five years. With that massive consumer shift, brands must consider eCommerce as more than just a distribution channel. Digital marketplaces provide invaluable marketing and advertising opportunities, all fueled by powerful shopping data. But not all eCommerce marketplaces are created equal. Find out how Tracfone’s partnership with eBay Ads, and the deep customer insights they discovered, led to an exclusive new product offering.
Scott Kelliher joined eBay in May of 2019 as Head of US Advertising. Scott is responsible for all direct and indirect advertising revenue, overseeing all aspects of the business including Marketing, Sales, Operations.
Before eBay Advertising, Scott held leadership positions at Time Inc., Yahoo, and AOL where he guided business strategy and key client relationships across several categories. Most recently, he served as President of Sales and Marketing for the Tech, Telco and Auto verticals at Time Inc.
Through his work with some of the world’s most iconic brands, both on the publisher and client side, Scott has deep industry knowledge and keen insight into the complex world of digital advertising, data, and ad tech. He has a true passion for helping brands succeed.
A frequent speaker on panels and at industry events, Kelliher is a graduate of Bates College. Scott currently sits on the Board of Directors for Outthink.
Sean Popen is VP of Digital Marketing and eCommerce at Tracfone Wireless, where he and his team lead all facets of digital marketing and online sales across Tracfone’s portfolio of “no contract” wireless properties for B2C and B2B. Other facets of his role include leading digital creative, digital CX, and martech, to support the omnichannel ecosystem. Sean started his career in direct marketing at Feld Entertainment, then moved into Digital with roles at Netflix, AOL, CenturyLink, Lenovo, and Office Depot. On his spare time, he stays active by running, playing tennis, and has recently taken up surfing. Sean resides in South Florida.
