The Future of Transparency & Control: Privacy Laws from Around the Globe and the Advent of the Global Privacy String
IAB gathered legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This webinar discussed consumers’ ability to be informed and make choices, and how these nuances fit into a global context. We focused on the set of technical standards being developed by the IAB Tech Lab to aid participants in digital ads transactions in communicating their compliance with differing local privacy requirements.
This event took place on Thursday, July 22, 2021 at 1:00 PM ET. Our panelists discussed the implications of privacy laws from around the globe on the digital advertising industry.
Speakers
Speakers
Alex Cone
Vice President, Privacy & Data Protection
IAB Tech Lab
IAB Tech Lab - Vice President, Privacy & Data Protection
Alex joined Tech Lab in early 2020 after 7 years at Xandr (formerly AppNexus) where he lead multiple product and engineering groups to deliver a broad range of successful ad tech products. Alex stood up Xandr’s Privacy product and engineering capability in 2018 and since realized digital privacy is the area of advertising where he can make the most impact to the industry and consumers. Alex believes Tech Lab–with its global reach, technology focus, diverse membership and trade group relationships–is uniquely positioned as a place where he can leave a positive lasting mark on privacy.
Jerry Ferguson helps clients achieve their business objectives by providing practical, actionable guidance for developing, protecting and exploiting digital and intellectual property assets. With a strong grounding in privacy, intellectual property, advertising and consumer protection law, he offers clients integrated advice that solves problems and creates opportunities. He imbeds himself in his clients’ business operations so that he can align his advice with the clients’ long-term goals. A founding partner of Baker Hostetler’s privacy and data protection practice, Jerry currently serves as the New York Digital Assets and Data Management Leader.
His diverse experience includes designing and implementing dynamic global privacy programs that respond to ever-evolving legal frameworks. He also serves as outside products counsel, assisting clients in developing new digital products and services that are designed for legal compliance. Jerry has guided clients through more than 100 data security incidents, assisting them in satisfying the notice obligations such incidents can trigger while minimizing damages exposure and preserving the clients’ reputation. He assists clients in strategically developing, expanding and protecting their intellectual property portfolios. He has served as specialist privacy and intellectual property counsel in complex mergers and acquisition transactions.
A former Chair of the International Section of the New York State Bar Association, Jerry currently serves as Chair of the Association’s International Dispute Resolution Committee. He is also serving as a Partner in Residence for the Interactive Advertising Bureau’s Cross-Channel Measurement Council.
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Stephanie Hanson is the Offering Manager of OneTrust, the most widely used privacy, security and governance technology platform. In her role, Hanson oversees the OneTrust Platform’s products across web, mobile and OTT/CTV, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including CCPA and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance for advertisers and publishers. Hanson is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
