What do SoulCycle, Rent The Runway, and Harry’s have in common? Gabby Cohen.
Having led branding and communications at some of the biggest and most successful DTC brands, Gabby Cohen has been at the forefront of the disruptor brand economy since its early days. In this session, Gabby joins Jim Norton, Chief Revenue Officer, Flowcode, to discuss the importance of authenticity and experience for a 21st century brand, how to connect commerce and culture, the stories and lessons that she has learned along the way, and how to approach brand and marketing in our current climate.
Gabrielle Etrog Cohen recently rejoined Harry’s to help launch new brands – she’s thrilled to be back with the Harry’s family where she helped to launch Flamingo in 2018. For the last two years, Cohen was the Chief Brand Officer Rent the Runway where she led the brand, creative, marketing and communications teams. Prior to RTR, she was the Senior Vice President of SoulCycle Inc, a role she held from November 2010 to April 2018. Cohen was instrumental in scaling SoulCycle from four to over 85 studios during her eight year tenure. Cohen lives in Atlantic Beach, NY with her family.
Jim Norton has served as EVP, Chief Revenue Officer, Enterprise of OUTFRONT since August 2025, leading Fortune 500 partnerships and enterprise sales. With more than 25 years of experience across SaaS, media, and advertising, he has built and scaled high-performing teams at startups and global companies. Previously, he was CRO at Brightcove, leading global go-to-market strategy and supporting a successful private equity exit, and founding CRO at Flowcode, growing it into a leading SaaS QR platform for IRL analytics. He has also held senior roles at Google, Condé Nast, AOL/Verizon, and Tribune Broadcasting.
